The new Google June 2025 core update is showing recoveries associated with past helpful content updates, indicating positive changes in search rankings.
You need people familiar with the tools and the capabilities and what they can use them for. But I think you still need people with writing experience and that ability with a written word to make it distinguishable.
Google's crawling efficiency has improved, with search results loading 60 milliseconds faster, despite facing issues like a backlog in the Business Profiles support team.
The inundation of AI-generated slop on various media platforms increasingly risks making them unusable. It's an issue affecting everything from Spotify to indie games platforms like Itch.io, making it harder for users to find quality content.