Our 2025 campaign is designed to meet consumers where they are - whether online, in-store, or on-screen," said Jamie Clover Adams, Executive Director of MAAB. "Michigan asparagus deserves to be the centerpiece of the plate this season, and our strategy reflects that.
Chef Robbie McCauley, alongside his wife Sophie, has opened Homestead Cottage in a remote Irish cottage, transforming it into a celebrated restaurant emphasizing local produce.
"The first container farm was installed in the store's parking lot approximately a year and half ago. Built in Canada by Growcer and designed for the fluctuations in the Canadian climate, structural insulated panels keep cool air inside during the summer and make working conditions bearable in winter."