#location-based-marketing

[ follow ]
Marketing tech
fromThedrum
1 week ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
fromDigiday
5 months ago

How Walmart, T-Mobile and more turn location data into seamless customer journeys

From pre-visits to in-store engagement, brands and retailers are boosting traffic, conversions and loyalty with location intelligence. Location-based marketing deploys timely notifications and personalized promotions to drive foot traffic, app engagement and incremental revenue. Brands that leverage this mobile-first tactic achieve a 53% higher repeat buyer rate than their peers. Download the playbook to learn: Mobile-first strategies that trigger real-time messaging and promotions How location signals enhance click-and-collect and in-store experiences Use cases and insights from Walmart, T-Mobile, Target and more
Marketing tech
fromAmazon Web Services
6 months ago

GroundTruth reduces costs by 45% and improves reliability migrating from Aerospike to Amazon ElastiCache for Valkey | Amazon Web Services

GroundTruth, an advertising platform leading the way in location- and behavior-based marketing, empowers brands to connect with consumers through real-world behavioral data to drive real business results.
Marketing tech
[ Load more ]