#drive-to-store

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#advertising #customer-engagement #location-based-marketing #retail-marketing #programmatic-dooh #retail-media
Marketing tech
fromThedrum
1 day ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
Marketing tech
fromThedrum
1 month ago

VIOOH announces partnership with leading French media owner in-Store Media

VIOOH and in-Store Media launched programmatic DOOH across 1,375 screens in 320 French shopping centres, enabling targeted, measurable drive-to-store campaigns.
fromThe Drum
4 months ago

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile

This offer, which will be available initially in eight markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux's OOH network, and on mobile using S4M's platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. S4M's drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns.
Marketing tech
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