#marketing-analytics
#marketing-analytics

1 week ago

Marketing tech

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Google Analytics has updated its attribution reporting to enhance data quality and minimize misattribution issues.

A new label '(data not available)' will identify missing data in reports.

Data science

4 ways to correct bad data and improve your AI | MarTech

Bad data significantly impacts AI analytics, leading to poor insights and bias, necessitating careful management and validation of datasets.

1 week ago

Marketing tech

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Google Analytics has updated its attribution reporting to enhance data quality and minimize misattribution issues.

A new label '(data not available)' will identify missing data in reports.

Data science

4 ways to correct bad data and improve your AI | MarTech

Bad data significantly impacts AI analytics, leading to poor insights and bias, necessitating careful management and validation of datasets.

more#data-quality

#google-ads

Marketing tech

Google Ads WhatsApp Conversation Goals Get More Tabs

Google Ads enhances WhatsApp messaging setup with new diagnostics and insights for better conversion tracking.

fromSfgate

Marketing tech

Google Ads Call Tracking Explained: Setup & Best Practices

Call tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.

Marketing tech

Google Ads WhatsApp Conversation Goals Get More Tabs

Google Ads enhances WhatsApp messaging setup with new diagnostics and insights for better conversion tracking.

fromSfgate

Marketing tech

Google Ads Call Tracking Explained: Setup & Best Practices

Call tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.

Accurate measurement of CTV impact requires best practices like geo holdout tests.

Effective methods exist for measuring CTV's offline and online conversion impact.

#data-visualization

Marketing tech

What is the R programming language, and how is it used in marketing? | MarTech

R is a powerful programming language used in marketing for data analysis, visualization, and statistical modeling.

fromClickUp

5 months ago

Marketing

How to Build Marketing Dashboards That Drive Results | ClickUp

Marketing dashboards can transform data into actionable insights for better decision-making, but many marketers face challenges in leveraging their potential effectively.

Marketing tech

What is the R programming language, and how is it used in marketing? | MarTech

R is a powerful programming language used in marketing for data analysis, visualization, and statistical modeling.

fromClickUp

5 months ago

Marketing

How to Build Marketing Dashboards That Drive Results | ClickUp

Marketing dashboards can transform data into actionable insights for better decision-making, but many marketers face challenges in leveraging their potential effectively.

more#data-visualization

#artificial-intelligence

Marketing tech

How AI makes marketing data more accessible and actionable | MarTech

AI and predictive analytics allow marketing teams to anticipate trends and make informed decisions in real time.

Marketing

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

Marketing tech

How AI makes marketing data more accessible and actionable | MarTech

AI and predictive analytics allow marketing teams to anticipate trends and make informed decisions in real time.

more#artificial-intelligence

Marketing

The influencer marketing space kicks off 2025 with another acquisition | MarTech

Later acquired Mavely for $250 million to enhance influencer marketing and boost measurable ROI for creators and brands.

#risk-management

Marketing

What do C-level execs think of their GTM strategies? | MarTech

A revolution in go-to-market strategies is imminent, driven by the need for better analytics and decision-making among CEOs and CFOs.

4 months ago

Marketing

It's time for B2B marketing to understand its GTM role | MarTech

Unrecognized risks in 2025-26 will impact marketing effectiveness and sales efficiency, heightening C-suite anxiety over investments.

C-suites require clarity and advanced analytics to evaluate the impact of marketing on business performance.

Marketing

What do C-level execs think of their GTM strategies? | MarTech

A revolution in go-to-market strategies is imminent, driven by the need for better analytics and decision-making among CEOs and CFOs.

4 months ago

Marketing

It's time for B2B marketing to understand its GTM role | MarTech

Unrecognized risks in 2025-26 will impact marketing effectiveness and sales efficiency, heightening C-suite anxiety over investments.

C-suites require clarity and advanced analytics to evaluate the impact of marketing on business performance.

more#risk-management

fromEMARKETER

Marketing

Marketing professionals say performance-driven media is critical

Performance-driven paid media investments are critical for marketers amid challenging macroeconomic conditions.

Awareness, sales lift, and ROAS are key brand KPIs for 2025 planning.

#ai

Artificial intelligence

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

AI has tremendous potential to transform marketing analytics, yet its adoption faces several significant barriers.

fromExchangewire

6 months ago

Marketing

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.

Artificial intelligence

How to clear 5 hurdles to AI adoption in marketing analytics | MarTech

AI has tremendous potential to transform marketing analytics, yet its adoption faces several significant barriers.

fromExchangewire

6 months ago

Marketing

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.

more#ai

fromBusiness Insider

5 months ago

Marketing

Evertune is building marketing analytics tools for LLMs. Check out the pitch deck it used to launch from stealth with $4 million in seed funding from Eniac.

Evertune raised $4 million to develop marketing analytics tools targeting LLMs to help brands improve their SEO.

Consumers are increasingly relying on AI for product comparisons, indicating a shift in consumer shopping behavior.

fromtowardsdatascience.com

7 months ago

Marketing

Foursquare introduces Sales Impact attribution features | MarTech

Foursquare's Sales Impact enhances campaign measurement by integrating location data with purchase insights, allowing for improved ROI and strategic decisions.

7 months ago

Data science

Is Multi-Collinearity Destroying Your Causal Inferences In Marketing Mix Modelling?

Multi-collinearity adversely impacts causal inference in machine learning models, especially in marketing mix modelling.

#data-analysis

9 months ago

Data science

How to put marketing data into meaningful context | MarTech

Understanding data in context is crucial for meaningful analysis.

fromAdExchanger

8 months ago

Marketing

InMarket Acquires MMM Startup ChannelMix (And Says That Its Tech Is Up To Code After Settling With The FTC) | AdExchanger

The value of combining MMM and MTA for better marketing insights.