#marketing-analytics

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fromDigiday
4 days ago

CMOs look for better measurement to justify sports sponsorship spending

76% of U.S. consumer marketers who invested in a sports sponsorship in 2024 struggle to calculate the return on that investment (ROI), according to Forrester.
E-Commerce
#google-ads
fromDigiday
1 week ago
E-Commerce

Google is slowly opening its black box - but marketers aren't so convinced

fromDigiday
1 week ago
E-Commerce

Google is slowly opening its black box - but marketers aren't so convinced

more#google-ads
Marketing tech
fromMarTech
2 months ago

Amplitude brings marketing and product teams together in one platform | MarTech

Amplitude launched analytics features for marketing teams to unify data and drive conversions.
The integration of marketing and product teams is crucial in optimizing customer experience.
fromMarTech
3 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
fromSearch Engine Roundtable
3 months ago

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Google Analytics is elevating data quality and making high-quality data the standard in this dynamic environment.
Marketing tech
fromMarTech
4 months ago

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.
Accurate measurement of CTV impact requires best practices like geo holdout tests.
Effective methods exist for measuring CTV's offline and online conversion impact.
Marketing tech
fromSfgate
4 months ago

Google Ads Call Tracking Explained: Setup & Best Practices

Call tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.
Marketing tech
fromMarTech
5 months ago

What is the R programming language, and how is it used in marketing? | MarTech

R is a powerful programming language used in marketing for data analysis, visualization, and statistical modeling.
fromMarTech
5 months ago

How AI makes marketing data more accessible and actionable | MarTech

With the right data structures and AI tools, marketing teams can access detailed analyses in seconds, transitioning from reactive to proactive strategies.
Marketing tech
Data science
fromMarTech
6 months ago

4 ways to correct bad data and improve your AI | MarTech

Bad data significantly impacts AI analytics, leading to poor insights and bias, necessitating careful management and validation of datasets.
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