#media-agencies

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UK news
fromThe Drum
4 days ago

Manchester focus: What does the city offer agencies and clients?

Manchester offers clients top creative talent, innovation, diverse agency types, strong media buying, cost-effective work and rapid turnaround rivaling London.
Marketing
fromThe Drum
1 week ago

More advertisers see agencies as good value for money (though media has a lot to prove)

CMOs' perception of agency value is the highest in over a decade, yet media agency value and transparency still raise significant concerns.
fromBusiness Insider
1 week ago

The line between TV ads and YouTube ads is getting very blurry

Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.
Marketing
#generative-ai
fromDigiday
3 months ago
Marketing tech

Media Buying Briefing: AI's impact on search forces agencies to rewrite the marketing script

fromDigiday
7 months ago
Marketing tech

Media Buying Briefing: How Acadia is winning over creative work as well as media

fromDigiday
3 months ago
Marketing tech

Media Buying Briefing: AI's impact on search forces agencies to rewrite the marketing script

fromDigiday
7 months ago
Marketing tech

Media Buying Briefing: How Acadia is winning over creative work as well as media

more#generative-ai
Marketing tech
fromDigiday
2 months ago

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

2026 ad spending will rise, largely driven by the World Cup and Olympics, while underlying growth remains moderate and uncertain due to macro factors.
Marketing
fromDigiday
3 months ago

Agency new business crunch now permanent, say execs

Punishingly short RFP deadlines and prolonged, indecisive pitch processes are imposing a continuous, costly burden on media and creative agencies.
fromDigiday
3 months ago

Google's AdX unit has begun striking deals with media agencies

Brands and media agencies rely on Google's Ad Exchange (AdX) unit to buy programmatic ads from a wide range of publishers. But they've never had much luck negotiating the rates on that ad inventory. Given AdX's dominant position in the marketplace, they might as well have been talking to a brick wall. Earlier this year, AdX execs opened a gap in that wall for the first time.
Marketing tech
Marketing tech
fromThe Drum
3 months ago

Havas and Horizon's global gambit: a strategic masterstroke or market mirage?

Horizon Global forms a US-centric joint venture between Havas and Horizon Media, combining $20bn billings, merged AI tech (BluConverged) and offering an alternative for marketers.
Marketing
fromDigiday
5 months ago

Media Buying Briefing: For a small independent, Butler/Till is innovating on a number of levels

Independent media agencies are leveraging technology to compete with larger holding companies effectively.
Business
fromDigiday
6 months ago

When should an agency go the ESOP route, and what are the risks?

ESOPs allow agency founders to sell their stakes to employees, fostering ownership and cultural retention.
Marketing tech
fromDigiday
7 months ago

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
Marketing tech
fromDigiday
7 months ago

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

Media agencies are bypassing traditional ad tech to partner directly with supply-side platforms (SSPs).
#advertising
fromDigiday
8 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

fromDigiday
8 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

more#advertising
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