#media-agencies

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fromDigiday
3 weeks ago

When should an agency go the ESOP route, and what are the risks?

ESOPs allow agency founders to sell their stakes to employees, fostering ownership and cultural retention.
Marketing tech
fromDigiday
1 month ago

Media Buying Briefing: How Acadia is winning over creative work as well as media

Generative AI threatens traditional creative agency roles by enabling brands to create content through media agencies.
Media agencies like Acadia are expanding into creative services, attracting brands seeking streamlined solutions.
#ad-tech
fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Marketing tech
fromDigiday
4 months ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Marketing tech
fromDigiday
4 months ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
more#ad-tech
fromDigiday
1 month ago

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

We're actively pushing more of our spend to those four partners.
Marketing tech
#advertising
fromDigiday
2 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

fromDigiday
2 months ago
Marketing tech

Media agency vet Paul Woolmington on the balance of brand/performance with human/tech

more#advertising
Media industry
fromAdweek
3 months ago

Enter ADWEEK's 2025 Media Plan of the Year Awards Before the Final Deadline

ADWEEK's 2025 Media Plan of the Year awards deadline is April 21, inviting entries from diverse advertising agencies.
fromDigiday
4 months ago

Media agencies are finding new uses for AI while AI-generated creative still lags

AI allows us to have a more senior team have more time for strategic thinking and pushing a client forward versus being in the weeds pulling bulk sheets out.
Marketing tech
Marketing tech
fromDigiday
4 months ago

At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surface

Talent shortages in media agencies begin at entry-level due to the rise of AI, affecting opportunities for young people.
Marketing tech
fromDigiday
4 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
fromExchangewire
6 months ago

Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions

Evorra and the7stars partnership enhances compliant audience activation.
Evorra's platform aids in addressing the shift away from traditional audience data.
Demand for innovative data solutions is rising among agencies.
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