#media-agencies
#media-agencies

3 weeks ago

Media industry

Enter ADWEEK's 2025 Media Plan of the Year Awards Before the Final Deadline

ADWEEK's 2025 Media Plan of the Year awards deadline is April 21, inviting entries from diverse advertising agencies.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

1 month ago

Marketing tech

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.

Marketing tech

1 month ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

Marketing tech

1 month ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.

At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surface

Talent shortages in media agencies begin at entry-level due to the rise of AI, affecting opportunities for young people.

#audience-targeting

11 months ago

Artificial intelligence

FullThrottle.AI creates audience planner tool using an AI assistant

FullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.

fromExchangewire

3 months ago

Marketing

Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions

Evorra and the7stars partnership enhances compliant audience activation.

Evorra's platform aids in addressing the shift away from traditional audience data.

Demand for innovative data solutions is rising among agencies.

11 months ago

Artificial intelligence

FullThrottle.AI creates audience planner tool using an AI assistant

FullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants.

fromExchangewire

3 months ago

Marketing

Evorra Partners with the7stars to Deliver Compliant & Addressable Multi-Market Audience Solutions

Evorra and the7stars partnership enhances compliant audience activation.

Evorra's platform aids in addressing the shift away from traditional audience data.

Demand for innovative data solutions is rising among agencies.

more#audience-targeting

Artificial intelligence

3 months ago

Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025

2025 is poised for significant changes in the media agency world due to mergers, acquisitions, and evolving AI technologies.

#advertising

4 months ago

Marketing

Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolution

Media agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.

Miscellaneous

2025 Media Agency of the Year Now Open for Entries

The 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.

4 months ago

Marketing

Media Agency Report: Horizon, Publicis, UM and others on CTV's appeal, agency partnerships and programmatic's evolution

Media agencies anticipate increased client budgets for streaming and CTV due to lower CPMs and the popularity of live sports content.

Miscellaneous

2025 Media Agency of the Year Now Open for Entries

The 2025 Media Agency of the Year Awards aim to honor innovation and excellence in media agencies with nominations due by December 23, 2024.

more#advertising

Marketing

Media Buying Briefing: A tale of two reports (on media agencies)

Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.

Independents are emerging strong through agility and tech investments, challenging large networks.

Marketing

Media Buying Briefing: Debating the pros and cons of principal media

Media agencies face scrutiny over principal media practices, which involve direct media investments and resale, raising concerns about transparency and ethics.

6 months ago

Miscellaneous

Overheard at DMBS: The problem with scope creep - and how to get over it

Media agencies face challenges with scope creep, balancing client demands for more services with the need for fair compensation.

6 months ago

Miscellaneous

'We are still winning': Publicis ups guidance thanks to major media account gains

Publicis increases 2024 growth guidance to 5.5% amid economic uncertainties, backed by strong Q3 performance and new business wins.

Marketing

Media Buying Briefing: Media agencies forge on with other ID solutions regardless of Google's curtail of third-party cookie deprecation

Media agencies are advised to focus on generating quality first-party data in lieu of third-party cookies amidst privacy concerns.

11 months ago

Marketing

ANA Finds Media Agencies Profit From Arbitrage, With Brands Also Benefiting

Media agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research.

10 months ago

Artificial intelligence

Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

Media agencies are acquiring PR firms and investing in AI to capitalize on the growth of digital media and enhance engagement strategies.

Marketing

Clients want agencies to deliver industry expertise, agility and empathy, new research finds

Media agencies need to evolve into empathetic partners to meet the changing expectations of B2B marketers.

Marketing tech

Programmatic pushes its way into the upfront bazaar

Programmatic investment is increasingly playing a significant role in upfront TV advertising deals.

Artificial intelligence