#media-buyers

[ follow ]
#peacock #super-bowl #streaming-ads #advertising #perplexity #ai #digital-marketing
fromDigiday
1 day ago

Inside NBCU's $3 million Peacock Super Bowl pitch

While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers will be keeping a close eye on the quality of Peacock's stream and scrutinizing peak viewership figures - as they gauge whether the NBCU-owned platform can fulfill promises made in its premium pitch to buyers. According to two media buyers, both of whom exchanged anonymity for candor, NBCU's initial asking price for a 30-second ad running on Peacock's Super Bowl coverage was $3 million.
Marketing
Marketing tech
fromDigiday
8 months ago

Perplexity has offered ads for half a year - marketers already want scale

Advertisers are eager for Perplexity's ad business to develop further but find current opportunities limited.
[ Load more ]