fromAdExchanger3 weeks agoWhy Alaska Airlines Sees Promise In Google Meridian | AdExchangerAlaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
MarketingfromHubspot5 months agoMedia Mix Modeling: What It Is and How to Use It [+ Examples]Media mix modeling (MMM) is essential for understanding the impact of marketing channels and optimizing media planning for better results.
MarketingfromDigiday5 months agoWTF is open-source marketing mix modeling?Marketers are prioritizing improvements in media mix modeling (MMM), with 61% focusing on enhancing efficiency and effectiveness.