fromPR Daily1 month agoWhat to know before you start your B2B influencer campaign - PR DailySmall accounts, known as microinfluencers, can provide intimate engagement and tailored services for B2B brands, allowing for effective campaigns at a lower cost.Social media marketing
Marketing techfromAdweek4 months agoOmnicom Is Opening Up Its Technology Platform to Help Microinfluencers Work With Big BrandsMicroinfluencers, despite their growing importance, face challenges in brand collaborations compared to larger influencers.