#newfronts
#newfronts

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Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.

TikTok reassures advertisers of its commitment to staying in the U.S. market despite ongoing regulatory scrutiny.

NYC startup

TikTok reassures advertisers of its commitment to staying in the U.S. market despite ongoing regulatory scrutiny.

NYC startup

The flexibility that is coming in right now is much more from an investment perspective because of the uncertainty from the consumer perspective.

Media industry

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