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fromExchangewire
1 week ago

"Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers": JCDecaux's Mark Halliday on Omnichannel Effectiveness - ExchangeWire.com

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.
Marketing
fromMarTech
1 week ago

What's the biggest technology and media shift for marketers that doesn't involve AI? | MarTech

The rise of privacy and data regulations, particularly with the GDPR and CCPA, mandates marketers to ensure compliance to avoid fines and damage to reputation.
Privacy professionals
fromAlleywatch
1 month ago

Brij Raises $8M to Bridge Offline-to-Online Customer Relationships with AI

Brij transforms consumer-brand relationships by enabling the collection of first-party data through offline interactions.
fromExchangewire
1 month ago

Clinch Expands Support of Creative Planning & Activation to Amazon Sponsored Ads

Clinch integrates Amazon Sponsored Ads, enabling centralized management of creative across advertising platforms for greater efficiency.
Marketing tech
fromExchangewire
1 month ago

Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

Iberia Airline adopts Clinch's Flight Control for self-service omnichannel advertising, enhancing agility and campaign management.
Marketing tech
fromDigiday
2 months ago

The brand and agency guide to addressing market disruption with omnichannel strategies

Omnichannel strategies help brands navigate market disruptions effectively.
fromForbes
2 months ago

Reality Check: The One Thing That's Probably Missing From Your Omnichannel Marketing Strategy

Consumers favor physical experiences over digital ones for a more authentic engagement with brands.
fromForbes
2 months ago

A Guide To Omnichannel Marketing For Modern Auto Dealerships

Omnichannel marketing is essential for automotive dealerships to create a seamless customer experience across all platforms.
fromDigiday
3 months ago

WTF is composable identity?

Composable identity helps marketers target and engage consumers more effectively in a fragmented ecosystem.
Marketing tech
fromEMARKETER
3 months ago

Off-site retail media ad spend growing much faster than on-site

Retail media ad spend is shifting towards off-site strategies, with a projected 42.1% growth in 2025.
Marketing tech
fromExchangewire
4 months ago

Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

Clinch's new tools improve ad creation efficiency for global marketers, doubling speed-to-market and enhancing localization through Dynamic Fonts and Automated Video Subtitles.
fromBusiness Matters
5 months ago

From Deals to Omnichannel Marketing: Customer Retention Strategies that Actually Work in 2025

Customer retention is crucial for business success in 2025.
Effective digital marketing strategies enhance customer loyalty.
fromAdExchanger
8 months ago

How Nespresso Measures The Online Impact Of Its Boutiques | AdExchanger

Nespresso's boutiques boost online sales through a halo effect, fostering brand equity and customer engagement.
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