#revops

[ follow ]
fromMarTech
1 month ago

Why marketing must reclaim GTM design in the age of AI | MarTech

71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. 42% say they are less likely to consider a vendor after receiving irrelevant or overly aggressive outreach.
Marketing tech
Marketing
fromMarTech
5 months ago

What's behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? | MarTech

The emergence of specialized marketing roles showcases the evolution of B2B SaaS operations.
GTM and RevOps engineers play crucial roles in aligning marketing and sales strategies.
[ Load more ]