Continuous learning has become a strategic priority, and employee training programs are a major lever in enabling workforce capability, productivity, and long-term business success as companies navigate the era of rapid technological change, job role evolution, and competition intensification. Effective corporate training programs present a means for L&D professionals to inspire performance, facilitate transformation, and link employee development with organizational objectives, apart from just delivering courses.
Does the strength of relationship between marketer and agency correlate with more effective work? Using two unique and robust sets of data we have, for the first time, answered this question with an emphatic 'yes' The implications of our latest report are profound for marketers and their agencies, and arguably for any business relationship. Our analysis of winners of effectiveness awards over a 9-year period discovered that award-winning client and agency teams had better relationships than the average.
A team finishes a client pitch, and the room stays tense while the outcome is still unclear. A manager places a small coin on the table, and eyes shift toward it at once. The weight feels deliberate, and the message lands without a long speech or awkward applause. Many firms rely on email praise that vanishes under new messages before the week is even over. A physical token stays visible on desks, shelves, and lanyards during packed schedules and shifting priorities.
With more organizations employing teams spread across North America, Europe, and Asia, or allowing employees to work remotely from various countries, a "one-size-fits-all" local approach is no longer viable. Today, however, that approach is increasingly challenged by the rapid globalization of talent.
Just because someone is highly qualified, great at what they do and has impressive experience, doesn't mean they are a good fit for your organization or your culture. If you want your business to thrive in the marketplace, you need to filter out potential employees who may not be a great fit for your organization and attract those who are the most likely to thrive.
We have this combination of what we want to achieve, but also how we achieve it," Daniela Seabrook, Adecco Group's CHRO, told Business Insider. "The behavioral aspect is really important for us." She said that driving the change is the company's intent to have "a continuous exchange between an employee and a leader" - not just a formal review once or twice a year. More frequent feedback is necessary, Seabrook, to keep up with the pace of change in business. "It's very important that the people know, 'Where am I? How am I doing? How am I developing?'" she said.
