Agile
fromFast Company
3 hours agoFractional leadership is the future. Here's how to make it work
Fractional executives have become a mainstream strategic solution for companies needing senior-level expertise without full-time commitments.
By 2019, it was operating in eight Indian metros, and by August 2021, it had expanded into quick commerce, launching Dunzo Daily to deliver essentials in 19 minutes or less. Customers liked the convenience that Dunzo provided, investors loved its growth, and the phrase 'Dunzo it' became a common idiom in India akin to 'Google it' in the U.S.
Western Heights -- southwest of Koreatown and bounded today by Washington Boulevard, the Santa Monica Freeway and Arlington and Western avenues -- began modestly, when the first cottage was built in 1903 or '04. In addition to the wealthy local professionals who built there and in similar neighborhoods nearby, business titans from the Midwest and East Coast who liked to summer in Southern California built there too.
"Instead of starting with a product that we didn't feel like existed in the marketplace, we started with a mission that we felt like didn't exist, particularly in the beauty space," Cohen said. "We love that young people are turning to brands for not just products, but for the issues that they care about-and also that's what holds us accountable."
Heat looks like validation, and validation looks like safety. It is hard to ignore a sector when customers start leaning forward at the same time investors do. Still, the more cycles I have lived through in competitive technology businesses, the more I see heat as an optical illusion. It sharpens whatever is easiest to notice and blurs the underlying mechanics that determine who or what holds control.
On one side stood Dell, fighting to take his eponymous company private and rebuild it away from the merciless glare of quarterly earnings calls. On the other stood famed activist raider Carl Icahn, who aggressively peddled a proposal amounting to purely destructive financial engineering at the cost of the company - a scheme involving stock buybacks, warrants for future shares, and ruthless plans to carve up Dell's creation for quick, extractive cash.
When you take the leap of faith to bring your vision, your idea, to life and start your company, you wear many hats and take on many tasks. You develop the business plan and deck pitch, help build a great product or service offering, create and implement the marketing strategies, make sales, handle customer service and get take-out for everyone during the late nights they're working.
I landed on the idea for SET Active in 2017 during a time when no one was really reframing the entire activewear category. Everyone was marketing to the fitness girl or very technical niche worlds, and no one was speaking to the girl on the go and showing how activewear can move with her through the entire day. That worked until competitors caught on. Now, we differentiate through relentless innovation.
Business growth is valuable, but too often entrepreneurs treat it as a final destination. In reality, expansion is just one part of a long-term success plan, unfolding through many smaller milestones along the journey of building a business. Here are three ways you can expertly use expansion to build on success, along with examples of companies that have handled expansion as a positive part of the success process.
But if you're innovating within your industry, it's a problem you should expect and prepare for because it means having to operate in two realities-the internal reality where you know the challenges in your industry and how you're going to solve them, and the external reality where nobody else has recognized the problem that needs to be solved. In a highly regulated industry like healthcare, safety, and stability create an inertia that often works against innovation.
Putting yourself out there is difficult. Rejection is tough. And feeling like you've gotten the rug pulled out from under you is the worst. When you're in charge of business development, where you're responsible for growing your revenue within your current client portfolio as well as seeking out new potential opportunities, you can easily vacillate from feeling like a hero to feeling like a zero, depending on what kind of results you're getting from your efforts.
Alphabet has capitalized on the AI boom by enhancing its search engine results and online ad placements, but that's far from the only way Google's parent company used this technology to surpass Apple's profits. While search and online ads are still important, Google Cloud has emerged as a substantial catalyst. Google Cloud acts as the digital foundation for many businesses, especially enterprises that want to scale their AI capabilities.
In a recent interview with the Wall Street Journal, Jamie Dimon explained why JPMorgan Chase is spending billions more on AI. He was making a long-term bet. The same kind of leaders make when they build headquarters, factories or infrastructure that won't "pay off" this quarter but will define competitiveness for decades. It's exactly how marketers should think about and position differentiation in the eyes of the C-Suite.
Traditionally, leaders and managers often treat technology as a tool or capability that can help get work done more efficiently, but doesn't drastically change the nature of that work. Email, for instance, allows for faster communication. The supply chain management (SCM) system reduces supply chain costs, shortens delivery cycles, and ensures that products are delivered to customers quickly and accurately. Increasingly, however, this view is out of date. In recent years, the role of technology in shaping organizations has undergone revolutionary changes.
You know your potential. You see what you could build, the life you could live, the business you could run. But something keeps getting in the way. Maybe you blame the market, your network, your lack of time. It's not any of those. But the real blockers are harder to spot. They hide in your environment, your language, your daily habits. They sabotage you while you're looking elsewhere.
As we enter 2026, we mark this anniversary by bringing together three leaders navigating the most complex intersection of technology, geopolitics, and organizational change we have ever witnessed. André Pienaar, Dr. David Bray, and Ken Banta joined us to discuss what boards and CEOs must understand to remain competitive in an era defined by cascading disruptions and incomplete information. The conversation focused on the critical questions every board should be asking this year.