#turmeric

#turmeric

Ground turmeric is simple. They need three things to survive: darkness, dryness, and a very tightly sealed container. That's it, really - after you've got it home, put it in an airtight jar or tin, then stuff it in a drawer far away from your cooking zone where temperature can fluctuate wildly throughout the day. Just doing this, and the spice will maintain its brilliant sunset hue for one to two years instead of fading to a depressing beige just weeks after.

The active component curcumin in turmeric is responsible for its vibrant yellow color and its ability to easily stain materials like fabric and countertops.

Since Kadri started the Diaspora Company in 2017, selling only turmeric at first from Kasaraneni's farm, she has scaled the business to 30 spices from more than 140 farms, she now has retail customers like Amazon, and is on track to hit profitability by the end of 2025.