Marketing tech
fromDigiday
1 week agoHow native CTV is solving the channel's attention problem
CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Christine Hamilton expressed that the viewers were really craving some sense of normalcy, appreciating the warm response to her and Vic's mature conversations and undeniable chemistry. She stated, 'We're just two people that you'd find on the street, and we happened to fall in love, and this process worked for us.'