#contact
#contact

fromHarvard Business Review

8 hours ago

No One Cares About Your Social Campaign. Here's How to Succeed Anyway

Brands must entertain and engage audiences on social media rather than simply advertising to them.

Social media marketing

How to Nail Your Next Media Interview

fromMpls.St.Paul Magazine

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

Social media marketing

How Shops Are Using Social Media to Build Community IRL

Retail owners are using social media to authentically connect with customers and share their business journeys.

8 hours ago

No One Cares About Your Social Campaign. Here's How to Succeed Anyway

Brands must entertain and engage audiences on social media rather than simply advertising to them.

fromHarvard Business Review

How to Nail Your Next Media Interview

Public scrutiny in the social media age can rapidly reshape perceptions of leaders' reputations through media appearances.

Digital life

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

fromMpls.St.Paul Magazine

How Shops Are Using Social Media to Build Community IRL

Retail owners are using social media to authentically connect with customers and share their business journeys.

A Job Is Not Just a Bundle of Skills

A job encompasses more than just skills; it involves various activities and interactions.

fromDigital Trends

3 hours ago

Snapchat's new ad format makes AI chatbots sound like salespeople

AI Sponsored Snaps integrate brand-run AI agents into Snapchat, guiding users toward purchases and transforming ads into sales tools.

fromUX Magazine

A Job Is Not Just a Bundle of Skills

A job encompasses more than just skills; it involves various activities and interactions.

fromDigital Trends

3 hours ago

Snapchat's new ad format makes AI chatbots sound like salespeople

AI Sponsored Snaps integrate brand-run AI agents into Snapchat, guiding users toward purchases and transforming ads into sales tools.

more#ai

Salesforce launches Agentforce Operations to automate back-office work | MarTech

Salesforce launched Agentforce Operations to automate back-office processes using AI agents, significantly reducing manual tasks and improving workflow efficiency.

fromAdvisorperspectives

3 hours ago

Can AI Support Solo Advisors and Their Content Marketing Goals?

AI tools can enhance content marketing for advisors but require careful consideration of goals and human oversight.

fromwww.marketingdive.com

17 hours ago

Expedia bets on creator-led marketing with IShowSpeed partnership

Expedia partners with IShowSpeed to attract Gen Z travelers through interactive livestreaming and a dedicated website for planning trips.

Psychology

Things are not as bad as you think in marketing | MarTech

Negativity bias can overshadow positive achievements, leading to a focus on critiques rather than successes.

Remote teams

fromBlackpressusa

17 hours ago

Why employers are investing in building a culture of collaboration

A culture of collaboration enhances efficiency, problem-solving, employee engagement, and innovation in modern businesses.

10 lessons from real-world ESP migrations | MarTech

Migrating to a new email service provider involves complex coordination across data, design, deliverability, and multiple teams.

fromSocial Media Examiner

19 hours ago

Digital marketing agency Impression certifies as a B Corp

We are absolutely delighted to become a Certified B Corporation®. At Impression, we are truly committed to doing business differently and that's why one of our core values is 'Business for Good'.

Graphic design

Software development

Intro to Claude Cowork: How to Get Started : Social Media Examiner

Claude Cowork automates tasks and manages files through AI agents, enhancing productivity without constant supervision.

Typography

fromSlate Magazine

It's the Most Mundane Part of Any Job. Workers Are Getting Increasingly, Um, Expressive With It.

Email signatures can reflect personal expression, sometimes leading to unprofessional or bizarre outcomes in workplace communication.

5 ChatGPT Prompts To Turn LinkedIn Into A Client Pipeline Overnight

Transform your LinkedIn profile to directly address your dream client's needs and frustrations for better engagement and client acquisition.

fromBored Panda

"5AM Success Bro": 83 LinkedIn Posts So Cringey, They Turned Into Roast-Worthy Content

LinkedIn transforms personal struggles into polished narratives for branding, pushing a culture of constant work and blurring lines between professional and personal lives.

Grow Your Business Fast With A Weekly LinkedIn Newsletter (5 Simple Steps)

A LinkedIn newsletter is essential for growing followers and engaging clients, serving as an evergreen lead machine.

fromwww.socialmediatoday.com

LinkedIn adds option to filter replies by verified users

LinkedIn introduces a feature to prioritize comments from verified users, enhancing engagement and trust in discussions.

Growth hacking

5 ChatGPT Prompts To Turn LinkedIn Into A Client Pipeline Overnight

Transform your LinkedIn profile to directly address your dream client's needs and frustrations for better engagement and client acquisition.

fromBored Panda

"5AM Success Bro": 83 LinkedIn Posts So Cringey, They Turned Into Roast-Worthy Content

LinkedIn transforms personal struggles into polished narratives for branding, pushing a culture of constant work and blurring lines between professional and personal lives.

Grow Your Business Fast With A Weekly LinkedIn Newsletter (5 Simple Steps)

A LinkedIn newsletter is essential for growing followers and engaging clients, serving as an evergreen lead machine.

fromwww.socialmediatoday.com

LinkedIn adds option to filter replies by verified users

LinkedIn introduces a feature to prioritize comments from verified users, enhancing engagement and trust in discussions.

How we Operate as an AI-first Company

Organizational readiness is crucial for successful AI transformation, with 94% of employees using AI weekly and a focus on building AI fluency.

How we Grow with Agent-first GTM

HubSpot transformed its go-to-market model using AI, significantly increasing customer engagement and lead generation.

DevOps

How we Operate as an AI-first Company

Organizational readiness is crucial for successful AI transformation, with 94% of employees using AI weekly and a focus on building AI fluency.

Online Community Development

How we Grow with Agent-first GTM

HubSpot transformed its go-to-market model using AI, significantly increasing customer engagement and lead generation.

more#ai-transformation

Silicon Valley real estate

How to Reach More Buyers With Less Effort

Cooperative price agreements streamline sales to government entities, reducing the sales cycle from years to months.

fromThesanjoseblog

Game Plan for Opportunity: CEO San Jose Opens Its Doors for Fair Chance Month

The Center for Employment Opportunities San Jose hosts an Open House to support justice-impacted residents in building stable careers.

UX design

Why contextual collaboration is replacing personalization | MarTech

Contextual collaboration enables systems to interpret user intent through language and behavior, creating adaptive experiences rather than predefined ones.

Real estate

fromwww.housingwire.com

Real, REMAX CEOs speak on tech, culture following acquisition

Real and REMAX are merging to create a new holding company, Real REMAX Group, enhancing efficiency for over 180,000 real estate professionals globally.

Startup companies

How POV Beauty Turned Social Media Into a Growth Engine

Small businesses should focus on trust and understanding customer engagement rather than traditional marketing strategies for growth.

Philosophy

fromPsychology Today

The True Meaning of Friendship in a Social-Networked World

Social media cannot replace true friendship, which is essential for meaningful living.

fromTheregister

Friendster rises from the grave to deshittify social media

I was curious who owned it, so I looked at the WHOIS info and recognized the owner as a customer of Park.io ... and that I had corresponded with him previously over email.

Digital life

E-Commerce

fromwww.retaildive.com

Complete guide to building a revenue-generating eCommerce CX

Retailers should audit their customer journey before investing in new tools to enhance eCommerce revenue.

Relationships

What to say when someone compliments you at work

Handling compliments effectively is crucial for building relationships and maintaining a positive self-image.

You can't scale connection

Connection is about meaningful engagement in communities, not just scaling to reach everyone.

fromMarketing Dive

Marketing

VaynerX's new agency wants to help brands master the attention economy

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.

fromThe Globe and Mail

Marketing

How a two-person ad shop chases big-agency results

You can't scale connection

Connection is about meaningful engagement in communities, not just scaling to reach everyone.

fromMarketing Dive

VaynerX's new agency wants to help brands master the attention economy

VaynerX launches Tamara Group to address the demands of the attention economy for modern marketers.

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.

fromThe Globe and Mail

How a two-person ad shop chases big-agency results

BaD Mktg uses AI and project fees to enhance efficiency and creativity, achieving significant revenue and profit margins in a short time.

more#marketing

fromSearch Engine Roundtable

6 hours ago

Google Business Profile Local Panel With Show More Action Buttons

Google is testing a new layout for local panels in Google Business Profiles, limiting visible action buttons.

How Your Brand Could Be Winning AI Search And Still Losing Customers

Marketing leaders are focusing on AI visibility while neglecting conversion strategies, leading to stagnant growth despite high citation rates.

9 hours ago

Is fun at work overrated?

Work has evolved from a necessary burden to a potentially fulfilling experience, especially in the last two decades.

Women in technology

Is "Being In The Room" Still The Key To Success?

Working from home may limit career advancement opportunities for Black women due to reduced visibility and access in corporate environments.

#saas

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and scenario modeling.

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and efficient channel strategies.

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and scenario modeling.

fromNonprofit Tech for Good

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and efficient channel strategies.

How collaboration technology defines the next phase of hybrid work

Hybrid work technology is evolving towards integrated collaboration environments that enhance meeting spaces, utilize AI, and prioritize sustainability.

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.

Fundraising

DevOps

How we Build with AI

HubSpot leveraged AI to enhance product development and customer value, achieving significant productivity gains and widespread adoption among engineers.

Graphic design

fromItsnicethat

in 3 weeks

"Junior talent will always be necessary in business"

Understanding industry changes and developing both technical and soft skills are crucial for junior designers' career success.

Psychology

fromSilicon Canals

The people who plan every gathering, send every invite, and check in on everyone first aren't controlling, they figured out early that being the one who initiates is the only reliable defense against being forgotten - Silicon Canals

Organizing social gatherings can be a strategy to manage social anxiety rather than a personality trait.

Growth hacking

At 23, I Was Thought My Tech Would Win Clients. Here's What Did

Founders must communicate their vision clearly to build trust and attract customers, rather than relying solely on product features.

UX design

fromMedium

Agentic Product Design

AI agents streamline design tasks from research to testing, enhancing efficiency in product design.

European startups

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.

Philosophy

Why you should stop asking 'why' at work

Artistic questioning fosters creativity, but in business, it often leads to defensiveness and conflict due to perceived judgment.

Startup companies

fromBusiness Matters

When Is The Right Time For A Startup To Adopt Customer Support Voice AI?

Voice AI adoption should align with operational maturity, not just call volume or hype.

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.

Online marketing

Digital PR drives 40% lift in organic traffic for lead generation specialist

Boiler Guide improved organic rankings through a layered digital PR and link-building strategy focused on consistent quality links.

fromAdExchanger

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.

Digital PR drives 40% lift in organic traffic for lead generation specialist

Boiler Guide improved organic rankings through a layered digital PR and link-building strategy focused on consistent quality links.

The career question that too few people ask

Sustained satisfaction in career requires understanding personal values and asking meaningful questions about purpose.

#b2b-marketing

fromeLearning Industry

How To Influence Decision-Makers With B2B Thought Leadership

Thought leadership builds trust and influences B2B buying decisions before sales conversations begin.

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

fromeLearning Industry

How To Influence Decision-Makers With B2B Thought Leadership

Thought leadership builds trust and influences B2B buying decisions before sales conversations begin.

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

more#b2b-marketing

fromeLearning Industry

How To Optimize Your Customer Education Academy For SEO And AEO

Making customer education content visible through SEO and AEO is crucial for reaching customers effectively.

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

fromPractical Ecommerce

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

fromVerticalResponse

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.

fromVerticalResponse

The Future of Email Marketing (and What It Means for Small Businesses)

Email marketing will remain a top ROI channel for small businesses and nonprofits, emphasizing the need for adaptation to emerging trends and technologies.

fromPractical Ecommerce

Email at 55 Is Vital for Marketers

Email remains a vital owned media channel for ecommerce, providing direct connections between businesses and customers.

fromVerticalResponse

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.

The people who answer every text within seconds but take days to respond when someone asks how they're really doing aren't being inconsistent. They've automated the parts of connection that don't require them to be a person, and reserved the delay for the parts that do - Silicon Canals

Fast replies and slow replies reflect different parts of a person, with logistics handled quickly and emotional presence requiring more time and introspection.

Growth hacking

The Real Reason Your Leads Aren't Converting Into Sales

Many businesses fail to convert leads due to a lack of process after initial interest, known as the 'Final Mile Problem'.

fromEMARKETER

For creators, the reply button is the relationship

Replying to comments is the primary engagement method for US creators at 29%, significantly higher than in-person meetups at 4.9%.

10 hours ago

Transmission Wins Prestigious 2022 Content Marketing Award

Transmission won a 2022 Content Marketing Award for Best Use of a White Paper for their work with Henkel Adhesive Technologies.

How to master the 'just a chat' job interview

Informal job conversations are crucial and should be approached with the same seriousness as formal interviews.

AI Is Inflating Customer Acquisition Costs. Here's the Fix.

AI is increasing customer acquisition costs by intercepting search traffic, necessitating new strategies for effective digital marketing.

Psychology

Want to stand out at work? Stop trying to be a star

Individualism can hinder team success; effective teams thrive on trust and collaboration rather than individual achievements.

fromwww.businessinsider.com

MrBeast is courting Madison Avenue as he looks to level up his ad business

MrBeast's company, Beast Industries, is seeking a VP of agency partnerships to connect with major advertising agencies.

Why the current advertising adaptation model needs an overhaul

Customizing global campaigns for local markets is essential for success.

The feedback you're not giving is costing more than you think

Avoiding feedback leads to greater issues than the discomfort of having the conversation.

fromDevOps.com

Why Contact Enrichment Belongs in Your Application Architecture, Not Your Sales Workflow - DevOps.com

B2B applications often collect incomplete data, which can be resolved by integrating contact enrichment at the data ingestion point.

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.

fromAdExchanger

13 hours ago

Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

Performance marketing can compromise creativity, leading to generic ads; AI should enhance human creativity rather than replace it.

fromwww.cnbc.com

LinkedIn VP: AI is creating a new wave of young entrepreneurs

A sluggish labor market is pushing young people to create their own opportunities. Rapid advances in artificial intelligence are ushering in a new wave of jobs and entrepreneurs.

Social media marketing

fromGeeky Gadgets

3 Part Claude Framework That Completely Transforms Marketing Workflows

Marketing automation streamlines tasks, maintains brand consistency, and enables strategic growth through structured systems like Claude Design and Claude Skills.

You may not notice if an AI chatbot responds with ads. Here's how to tell

AI chatbots are being used for covert advertising, influencing user choices without their awareness.

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators are now integral to marketing strategies, influencing campaign development and brand relevance in the evolving media landscape.

13 hours ago

'That is an objective': Omnicom tests AI agents to cut out the ad tech middlemen

Omnicom is using AI agents for media buying, aiming to reduce reliance on ad tech intermediaries and streamline the supply chain.

fromThe Drum

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.

fromwww.socialmediatoday.com

Instagram improves Insights UI, adds new metrics

Instagram updated its content metrics with an improved Insights UI, making it easier for creators to access key performance data.

The Real Reason Your Content Isn't Bringing in Clients

Storytelling and client-focused messaging are crucial for attracting clients, rather than just sharing expertise or credentials.

The Most Powerful Business Strategy Isn't a Product or a Pitch. It's a Person

Super connectors prioritize genuine relationships over transactional networking, making their networks integral to their business success.

fromTechCrunch

Snapchat brings AI-powered conversational advertising to its app | TechCrunch

Snapchat introduces AI Sponsored Snaps, allowing users to interact with brands' AI agents directly in the app's Chat tab.

fromokmagazine.com

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.

fromAdExchanger

AdMarketplace Is Piloting Performance Ads In AI Chat | AdExchanger

AI chat is evolving into a media channel, prompting the need for effective ad monetization strategies without compromising user experience.

fromEngadget

Snapchat is rolling out sponsored AI agents

Snapchat introduces AI Sponsored Snaps for conversational advertising, allowing brands to engage users through AI agents in the app's Chat tab.

This Anonymous Posting Strategy Helped Him Build a Big Following - and Led to Investors and Partners Finding Him First

"I felt like that pseudonym gave me some freedom, like some permission to just be my authentic self."

Social media marketing

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.

fromBusiness Matters

The hidden cost of not knowing which campaigns drive your phone calls

Call tracking software is essential for attributing phone calls to marketing campaigns, optimizing budget allocation, and improving sales outcomes.

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

Marketing tech

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.

fromBusiness Matters

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.

Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots | AdExchanger

AI-powered shopping agents are transforming advertising by allowing brands to create custom agents for real-time customer engagement.

4 weeks ago

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.

Pinterest debuts audience extension offering on CTV

Pinterest's acquisition of tvScientific enables audience targeting on third-party CTV properties, enhancing advertising effectiveness with improved data integration.

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.

5 Ways to Get Your New Brand Into AI Search Results

Focus on a single category to enhance visibility in AI recommendations and search rankings.

fromComputerworld