In a year saturated with viral denim moments - like Sydney Sweeney for American Eagle, Addison Rae for Lucky Brand, and Beyoncé for Levi's - the global girl group's jeans ad rose to the top, gaining more than 400 million views across platforms in just three days. After it went live, streams on Kelis' 2003 bop "Milkshake" - which was the soundtrack to the commercial - more than doubled and thousands of people made TikToks featuring Robbie Blue's choreography.
Ovme is a concept that treats the mirror as a missing link between your closet, your feed, and your actual body, closing the gap between seeing and knowing.
The exclusive, limited edition seven charm collection-the first for Claridge's-introduced in October, reflects some of the most iconic symbols of the luxurious property. Designed by distinguished British jewelry designer Annoushka Ducas as part of her celebrated "Life in Charms" series, the artful baubles are handcrafted in 18K yellow gold and adorned with mother of pearl and other precious gemstones. The intricate, yet playful charms reflect some of the hotel's signature and most evocative hallmarks.
Out of all the Burberry fragrances, this is the most classically masculine. It has a crisp, clean, barbershop quality at the opening and dries down to creamy, traditional woods. It feels like the kind of scent a real gentleman would wearunobtrusive but crowd-pleasing, pleasant and flattering. There's a nostalgic quality to it, without feeling old-fashioned or stuffy. Timeless? Perhaps. Very, very good? Absolutely.
It all started at the Golden Globes in January, with Cynthia Erivo's plunging peplum, Miley Cyrus' cutout LBD, and Heidi Klum's slitted 'fit taking center stage. But those ensembles were conservative compared to the ones that came after. From Hollywood premieres and awards shows to fashion weeks and exclusive galas, low backs got lower, slits creeped higher, undies got more visible, and necklines plunged to new depths.
I wouldn't say it was rare that the beauty industry invents a whole new product category, but my own willingness to adopt another step certainly is. Ten years ago, I'd have told you not to bother with toner unless you particularly enjoyed using it, which is as good a reason as any in a world on fire. And yet over the past couple of years, the new milky toners have, to me at least, become so functional as to be indispensable.
Nails can feel like the forgotten stepsister of the beauty world, but in 2025, celebrities proved they're anything but. From playful throwbacks to wearable art, this year's coolest manicure moments were as memorable as the outfits that accompanied them. This summer, Dua Lipa kicked off her 30th birthday with a dotted rhinestone mani that perfectly matched her book-in-hand vibe, Hailey Bieber celebrated a Caribbean getaway with "sardine girl" nails that felt like their own mini vacation,
Online, users warn that a partner's lack of swag can rub off on you and complain about how odd it looks when couples lack any aesthetic cohesion. Yes, there are real downsides to constant proximity to someone with weak stylistic sensibilities. Humiliation, for one, if they show up under- or overdressed to something that matters to you. Showing up appropriately is, after, all, a form of respect.
Elite Traveler recently flew to Korea to accompany Pietro Beccari on a madcap 24-hour dash through his latest project, a super-concept 'retailtainment' store in Seoul, and we were left floundering in his wake. No sooner was he off the corporate jet than Beccari was inspecting the premises - a blend of VIP rooms, a chic café, a Michelin-starred restaurant and countless pieces of almost priceless art amid the myriad monograms.
The history of the craftsmanship economy is littered with the ruins of fashion houses which lost their creative soul through founder absence, over-licensing, or managerial drift - as seen at once-iconic examples such as Halston, Pierre Cardin, Liz Claiborne, and Kate Spade - and internal turbulence (Gucci), as well as unsuccessful conglomeration efforts which proved incapable of preserving creative genius at scale.
Olivia Rodrigo is a vintage darling. The "Vampire" singer may only be 22, but she's an old soul when it comes to her personal style. Rodrigo's wardrobe is full of archival designer pieces, and she's been sporting plenty of retro looks throughout this fall and winter. This December, nostalgia is everywhere, from the holiday ornaments (aka kindergarten art projects) to the endless loop of throwback movies playing on TV. Meanwhile, Rodrigo is channeling the season's sentimentality in '90s-coded outfits.
A surefire way to jumpstart your motivation: shop Vuori's end-of-year sale for some sleek new workout clothes. Shop the Vuori Sale Although the brand isn't boasting some big promotion, editor favorites like the Sunday Performance Joggers and Kore Shorts are discounted by the same amount as they were during Cyber Week. Gym clothes will likely be among the first deals to sell out, as everyone making fitness resolutions will be looking to boost their mid-winter morale.
To understand why the 90s and early 2000s are considered one of the most stylish time periods ever, one only has to look as far as the Hollywood hotshots of the day Keanu Reeves, Leonardo DiCaprio, a young Matt Damon. Or, more specifically, one has to remember (or track down the Pinterest photos of) what exactly this heartthrob class was actually wearing. Namely, a fair bit of textured, top-tier knitwear.
WOODstack and Adidas launched the Blood, Sweat & Tears Adistar Control 5 and hosted an event that highlighted the true grit, hustle, and community behind WOODstack's rise. WOODstack started in Brooklyn as a single, family-run storefront and grew into a multi-location retailer that supports community, culture, and New York's next generation of entrepreneurs. WOODstack builds on principles of hard work, family legacy, and service, and serves as a trusted destination for emerging talent, local creators, and New Yorkers who seek authenticity.
Nashville brand Imogene + Willie is well known and deservedly lauded for its selvage denim, but it's other offerings often fly under the radar. Case in point, this pitch-perfect vintage-leaning thermal. Outside of Japan, I'm not sure anyone does vintage re-issues better than i+w, the brand's catalog is full of 50s and 60s references (and the occasional tried and true vintage piece). Here, the brand channels thermal underwear's military origins and uses just a hint of nylon to retain shape.
My first pair of Red Wings was a gift, a hand-me-down from a studio photographer I worked with who didn't have the patience to break them in properly. A classic pair of Moc-Toes. He had bought them in a rich navy blue by accident, and instead of returning them, rubbed on black shoe polish and called it a day. Surprisingly, it worked: the boots had a depth and hue to them richer than the man-in-black versions straight from the retailer.
While Dubai may have become synonymous with over-the-top glamour-a caricature reinforced by TV shows such as Dubai Bling and Real Housewives -in reality, it's a city of eclectic style sensibilities that far outshine the sequins and skyscraper heels for which it's known. Priding itself on diversity and with an entrepreneurial spirit at the heart, Dubai attracts a host of different cultures and personalities, resulting in a dynamic variety of style tribes influenced by just about everywhere.
Still, airlines offer very little detail on specifics. American Airlines simply advises passengers to "dress appropriately; bare feet or offensive clothing aren't allowed." Spirit is more explicit, noting it may deny boarding to anyone "inadequately clothed... or whose clothing or article, including body art, is lewd, obscene, or offensive in nature." Most carriers use similarly open-ended language, giving crews wide discretion, so what one employee considers acceptable may strike another as inappropriate.
It might feel like Black Friday was only yesterday, but that one is for the family. On Black Friday, you buy gifts for everyone you love. This time of year, we recommend shopping for you. The best way to do that is with the slate of New Year's sales. The best one, in our mind, is Nordstrom. The retailer's famed Half-Yearly Sale, which begins tonight at 9 p.m. PST and runs through January 5, will feature so many deals.
Celebrities committed to full-on transformations this year - and transform they did. Longtime blondes and brunettes swapped places, cowboy copper proved to be the color of the season (again), and bobs became the unofficial red-carpet uniform. Bella Hadid brought old-money energy with a "supermodel blonde" debut at Cannes - courtesy of colorist Jacob Schwartz, who also masterminded Lisa's "soft mink blonde" Coachella look and Sydney Sweeney's "bleached suede" bob.
Two is better than one, especially when it comes to fashion. There are certain dynamic duos who never fail to turn iconic 'fits. Take twin sisters Mary-Kate and Ashley Olsen's mastery of the subtle matching moment, or Rihanna and A$AP Rocky's consistent ability to nail couples' looks on the red carpet. And of course, there's Hailey Bieber and Kendall Jenner, who are always ready to deliver a joint slay.
But what really clinches it, if you ask us, is the scarf. The right accessory, correctly implemented, can take an outfit from good and rocket into the fucking fantastic stratosphere. That's what Ferry's scarf does here. It's the extra 10 percent, the item that shows intention and elevates everything around it. And it certainly doesn't hurt that it's functional, too.
Unlike your cotton T-shirts or go-to crewnecks, sweatersand wool, in particularshould be cared for in a very specific way to get the most longevity out of your piece. Storage Sweaters should never be hung, ever. The weight of the knitwear will drag it down, leading to stretching and potentially cause holes near the shoulders. Instead, fold your sweaters and keep them in a drawer or on a shelf. To deter moths, cedar chips or sachets of lavender can be stored with them.
I'mma keep them because I like them. Not all the time. Because sometimes I'm like, 'Oh, girl, you are not 24.' But you're f-king right. Oh my God. Am I admitting that I'm not 24? You're right. I'm not 24. I'm 33 years old, and this is how my face looks.
This was my first time visiting Copenhagen, and I spent a week exploring the city's different neighborhoods. I immediately noticed how simplified and pared down the fashion is. Most people I spotted wore quality basics that can be mixed and matched and seamlessly blend from day to evening. While colors are embraced, neutral colors are popular with oversized silhouettes. Whether you're visiting Copenhagen or need winter styles that will withstand the test of time, here are 12 pieces to inspire your cold-weather wardrobe.