Typography

Typography

From day one, this felt like a true collaboration. Together we set out to build a contemporary British grotesque that respected BBH's heritage while giving it room to push forward.

Creating a logo for your business takes tremendous planning, research and thorough execution. Your logo is a lifelong part of your business, so make sure it represents you well. Whether you are hiring a professional creative agency or you decide to do it yourself, I want to shed some light on a few central elements to this process. The key to a great logo is to create something timeless.

"There's a tension in the design of the book that I was exploring, between making it feel super contemporary and colorful, and leaning into more traditional aesthetics of archives and historical content. I wanted to honor both," says Michele. "Copyright law can also be kind of intimidating, so I wanted to use the design of the book to make the content more approachable and engaging."

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A graphic designer that isn't limited to working in 2D, Ward Goes has been working in aluminium of late. His recent solo show in Rotterdam, Literally Anything, was full of things that moved beyond the screen or printed page, including some wonderful metal signage and archival storage. The exhibition at Alley Space was the result of the designer's decision to pursue more tactical investigations alongside his commissioned work at the start of 2025.

If you're based in London, you've probably walked past one of Sean Thomas' meticulously hand-painted designs. Whether that was grabbing a sandwich at Dom's Subs, dining in at Forza Win (an Italian restaurant in Peckham that the designer has shaped the visual identity of over the last three years), or picking up a copy of Hoxton Mini Press' new book on Britain's best bakeries at your local bookshop.

Infused with history, the slab cannot help but suggest the old West's frontier clichés, for such ephemera as classic wanted posters, political broadsides, cautionary warning signs, and more generic commercial applications. Cattivo is a brand-new 18-font family that, when used in any weight and size, cuts through nostalgic predictability and provides a welcome alternative to such popular Egyptian-style slab serifs as Stymie and Memphis.

Vance, a Portland-based journalist who runs Stumptown Savings, a newsletter covering local grocery deals, had been accused of using ChatGPT to write his content. The evidence? His use of em dashes. "A Reddit user accused me of using AI, pointing to my use of, quote, extra long M dashes that are not possible to replicate on a normal keyboard," Vance recalls. The accusation stung, particularly because Vance spends 40 hours a week personally visiting grocery stores and crafting his newsletter by hand.

As time went on, I even started slowing down as I approached this junction to try to catch the offending ad. But even when I got a good look at it, I thought I must be mistaken. Eventually, at 6am one Saturday morning over Christmas, I parked, readied the camera on my phone, and waited. The roads were deathly quiet, neither car nor soul anywhere. Just me, my phone, and this wretched sign.

Blackletter typefaces elicit many contradictory emotions depending, of course, on the context in which they are used and the manner in which they are composed. Sometimes they bark commands - STOP or BEWARE. Other times they are comforting in an ecclesiastical way - Christmas and Easter greetings. During World War II Blackletter was menacing for those in occupied lands who read it as exclusionary - as in FORBIDDEN or DANGER; others accepted it as patriotic

Those he saw as "most successful" had a "bold typographic and/or illustrative treatment" which in turn "countered the dominance" of the branding strip that ran down the side. "This realisation led me to define some rules for the designs of the individual covers that tried to ensure that the covers would never feel overwhelmed by the branding system," says Pete. "The core rule was that the Editions would essentially be typographic covers, or typographically-led covers in terms of the hierarchy between type and image."

Monotypes logotype couldn't just exist in one static state - "ideas of diversity, adaptability, and boundary-pushing were central to the creation of the variable logo from the start," says Daniel. Collaborative workshops, sketching sessions and exchanges with Chantelle's global chief creative officer, Renaud Cambuzat, and head of design, Natalia Kotkowska, cemented into the idea for a shapeshifter logo capable of morphing its look through different weights and shapes.

There's something almost rebellious about spending serious design energy on a pencil. We're constantly told that screens are the future and handwriting is obsolete but Korean design studio BKID went all in on the opposite direction. Their project "Write Draw Think" asks a question nobody knew they needed answered: what if we stopped taking the pencil for granted? Created as research for the Hangeul Museum in 2025, this isn't your standard stationery lineup.

The Salt Lake City Olympics planned for 2034 are now the Utah Games after organizers announced a new logo and name to reflect the multi-community work that goes into hosting the largest winter sports event on Earth. The state's Governor, Spencer Cox, says the new logo has united people-though not in a good way. "It's really brought people together because everyone seems to not like it," Cox said at a recent press conference.