#consumer-staples-strategy

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#costco
Business
from24/7 Wall St.
15 hours ago

From Warehouse Powerhouse to Blue Chip: Why Costco Could Be Next for the Dow

Costco's strong fundamentals and high share price make it a strong candidate for inclusion in the Dow Jones Industrial Average.
Retirement
from24/7 Wall St.
1 week ago

Is It Too Late to Buy Costco or Merck? Are These Defensive Stocks Overbought?

Costco and Merck have shown significant stock price increases in 2026, with Costco's premium valuation and Merck's strong momentum.
Business
from24/7 Wall St.
15 hours ago

From Warehouse Powerhouse to Blue Chip: Why Costco Could Be Next for the Dow

Costco's strong fundamentals and high share price make it a strong candidate for inclusion in the Dow Jones Industrial Average.
Retirement
from24/7 Wall St.
1 week ago

Is It Too Late to Buy Costco or Merck? Are These Defensive Stocks Overbought?

Costco and Merck have shown significant stock price increases in 2026, with Costco's premium valuation and Merck's strong momentum.
Online learning
fromEntrepreneur
11 hours ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Artificial intelligence
fromEngadget
11 hours ago

Shoe company pivots to AI compute in sign of a totally normal and healthy economy

Allbirds is pivoting from eco-friendly shoes to AI compute infrastructure, changing its name to NewBird AI and seeking shareholder approval for the transition.
#consumer-behavior
E-Commerce
fromEntrepreneur
2 days ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
Marketing
fromEntrepreneur
5 days ago

How to Prove Your Worth to Cost-Conscious Customers

Businesses must clearly demonstrate their value to consumers facing economic pressure to maintain sales and customer loyalty.
Retirement
from24/7 Wall St.
13 hours ago

Small Cap Income Trap: Why XSHD Investors Lost Half Their Payouts

XSHD offers a 7.55% dividend yield but has seen declining distributions and share price over the years.
Real estate
from24/7 Wall St.
12 hours ago

Home Depot vs. Lowe's: One Has Crushed the Market for 5 Years Running

Home Depot and Lowe's reported contrasting fourth quarter earnings, with Home Depot beating on earnings and Lowe's excelling in comparable sales growth.
#marketing
Marketing
fromThe Drum
1 day ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
1 day ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
3 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromThe Drum
1 day ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
1 day ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
3 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
fromLondon Business News | Londonlovesbusiness.com
21 hours ago

High street businesses turn to flexible finance as cost pressures bite - London Business News | Londonlovesbusiness.com

Revenue-based finance allows repayments to fluctuate with takings, offering businesses greater flexibility during quieter trading periods. This model is increasingly favored by high street businesses facing financial pressures.
London startup
US Elections
fromAxios
2 days ago

Americans hate the 2026 economy

Consumer sentiment is at an all-time low, reflecting economic concerns despite low unemployment and rising GDP.
#inflation
US politics
fromwww.mediaite.com
1 day ago

Top Trump Economic Aide Predicts Zero Inflation If Iran War Resolves Itself Somehow'

Kevin Hassett predicts zero inflation if the Iran war energy crisis resolves, despite current rising prices in various sectors.
US Elections
from24/7 Wall St.
5 days ago

Inflation Soars to 3.3% in March: Prediction Markets Now See 63% Chance It Hits 4% in 2026

March 2026 saw a 0.9% CPI increase, driven by energy prices, raising annual inflation to 3.3%, with a 63% chance of exceeding 4% this year.
US politics
fromwww.mediaite.com
1 day ago

Top Trump Economic Aide Predicts Zero Inflation If Iran War Resolves Itself Somehow'

Kevin Hassett predicts zero inflation if the Iran war energy crisis resolves, despite current rising prices in various sectors.
US Elections
from24/7 Wall St.
5 days ago

Inflation Soars to 3.3% in March: Prediction Markets Now See 63% Chance It Hits 4% in 2026

March 2026 saw a 0.9% CPI increase, driven by energy prices, raising annual inflation to 3.3%, with a 63% chance of exceeding 4% this year.
Cryptocurrency
fromFast Company
1 day ago

Money market funds: 3 things you should know about using them in your portfolio

Money market funds invest in short-term, high-quality debt instruments, aiming for a stable $1.00 net asset value while offering higher yields than savings accounts.
fromScary Mommy
1 day ago

What's The Average Grocery Bill For A Family Of Four In 2026? Parents Weigh In

We generally average about $250 a week on food and a Costco trip every six to eight weeks that hits between $500 and $600. We've been shopping primarily at Aldi's & Trader Joe's because we go through so much fruit. A year ago, that $250 a week would actually last close to two weeks.
Everyday cooking
Silicon Valley food
fromFast Company
1 day ago

This one shift in Gen Alpha's habits could reshape the entire snack industry

Younger generations are reshaping the snacking industry by prioritizing healthier, cleaner ingredients and smaller portion sizes.
#oil-prices
World news
from24/7 Wall St.
2 days ago

Stock Market Live April 13: S&P 500 (SPY) Back in the Red as Oil Gushes Higher

The ongoing conflict with Iran is causing oil prices to rise significantly, impacting markets and investor strategies.
Business
from24/7 Wall St.
1 day ago

Oil Will Stay Higher Regardless of Iran Outcome: 5 High-Yield Dividend Energy Buys

Oil prices may stay high due to structural supply issues and geopolitical factors, regardless of the Iran conflict's outcome.
World news
from24/7 Wall St.
2 days ago

Stock Market Live April 13: S&P 500 (SPY) Back in the Red as Oil Gushes Higher

The ongoing conflict with Iran is causing oil prices to rise significantly, impacting markets and investor strategies.
Business
from24/7 Wall St.
1 day ago

Oil Will Stay Higher Regardless of Iran Outcome: 5 High-Yield Dividend Energy Buys

Oil prices may stay high due to structural supply issues and geopolitical factors, regardless of the Iran conflict's outcome.
Marketing tech
fromDigiday
2 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Cars
fromFortune
3 days ago

'I just keep seeing a lot of different aspects of life getting more expensive': New car prices are up 30% over 6 years | Fortune

Rising car prices and inflation are making vehicle ownership increasingly unaffordable for many consumers, especially young buyers.
Tech industry
fromThe Motley Fool
2 days ago

Prediction: Amazon Will Beat The Market in The Next 10 Years -- Here's Why | The Motley Fool

Amazon's significant revenue is offset by low margins compared to peers, but cost-cutting could enhance profits and long-term returns.
#procter--gamble
Business
from24/7 Wall St.
15 hours ago

Procter & Gamble Price Prediction: The Stock Eyes 10% Upside

Procter & Gamble is undervalued with a price target of $160.50, indicating a potential upside of 10.57%.
Business
from24/7 Wall St.
11 hours ago

Procter & Gamble vs. Colgate: Which Dividend Stock Rules Them All

Procter & Gamble and Colgate-Palmolive show contrasting quarterly earnings amid challenges like tariffs and cautious consumer spending.
Business
from24/7 Wall St.
15 hours ago

Procter & Gamble Price Prediction: The Stock Eyes 10% Upside

Procter & Gamble is undervalued with a price target of $160.50, indicating a potential upside of 10.57%.
Business
from24/7 Wall St.
11 hours ago

Procter & Gamble vs. Colgate: Which Dividend Stock Rules Them All

Procter & Gamble and Colgate-Palmolive show contrasting quarterly earnings amid challenges like tariffs and cautious consumer spending.
E-Commerce
fromFast Company
18 hours ago

Walmart's largest private label rebrands-and goes full 'shoppy shop'

Great Value is undergoing a major rebranding to enhance customer pride and appeal, impacting nearly 10,000 products over 18 months.
#retail-media
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
2 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
3 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
from24/7 Wall St.
16 hours ago

SRET's 8.5% Yield Faces a Reckoning as Rate Pressure Tests Global REIT Income

The Global X SuperDividend REIT ETF holds the world's 30 highest-yielding REITs, distributing income monthly with a dividend yield of 8.5%.
Real estate
UK news
fromwww.independent.co.uk
2 days ago

Why retail sales increased last month despite shoppers' caution amid Iran war

The Independent provides critical journalism on various issues, emphasizing the importance of accessible reporting without paywalls.
Berlin food
fromTasting Table
1 week ago

Why Is Cereal So Expensive Now? - Tasting Table

Cereal prices are rising due to inflation, decreased demand, and increased production costs, impacting consumer purchasing habits.
from24/7 Wall St.
2 days ago

I've Always Paid with a Debit Card, But Is a Credit Card Better?

Using a credit card can help build better credit, earn rewards like frequent flyer miles, and take advantage of other benefits that debit cards do not offer.
Cryptocurrency
Retirement
from24/7 Wall St.
2 days ago

Dick's Sporting Goods and Keurig Dr Pepper Just Paid Investors: Which Is the Better Income Play?

Keurig Dr Pepper offers a higher yield, but Dick's Sporting Goods shows better price performance and growth.
US Elections
fromFortune
2 days ago

Investors are writing off any move from the Fed this month-collapsing talks in Iran have sealed the deal | Fortune

Investors expect the Federal Reserve to maintain interest rates at 3.5%-3.75% amid rising oil prices due to tensions with Iran.
World news
from24/7 Wall St.
5 days ago

The S&P Hangs On The Edge As Today's CPI Report Looms Over Open

Consumer prices rose significantly due to the Iran conflict, impacting market confidence and rate expectations.
#walmart
Silicon Valley food
fromTasting Table
5 days ago

10 Popular Brands Hiding Behind Walmart's Great Value Products - Tasting Table

Walmart's Great Value products are often made by the same manufacturers as popular brands, offering similar quality at lower prices.
Business
from24/7 Wall St.
2 days ago

Walmart vs. Costco: One Dividend Is Growing Twice as Fast as the Other

Walmart and Costco reported strong quarterly results, but Costco's dividend growth rate significantly outpaces Walmart's.
Silicon Valley food
fromTasting Table
5 days ago

10 Popular Brands Hiding Behind Walmart's Great Value Products - Tasting Table

Walmart's Great Value products are often made by the same manufacturers as popular brands, offering similar quality at lower prices.
Business
from24/7 Wall St.
2 days ago

Walmart vs. Costco: One Dividend Is Growing Twice as Fast as the Other

Walmart and Costco reported strong quarterly results, but Costco's dividend growth rate significantly outpaces Walmart's.
#nike
Business
from24/7 Wall St.
8 hours ago

Ben Carlson Exposes Nike's Paradox: Premier Brand, Terrible Stock

Nike remains a leading brand in athletic footwear but has significantly underperformed as an investment, with shares down 66% over five years.
Business
from24/7 Wall St.
2 days ago

HSBC Downgrades Nike to Hold as Turnaround Becomes a Show-Me Story With No Near-Term Catalysts

Nike's stock downgrade reflects a significant reassessment of its recovery timeline and underlying business value amid persistent market weaknesses.
Business
from24/7 Wall St.
1 day ago

Why the Dogs of the Dow Strategy Says Nike Is a Buy Right Now

Nike's significant price drop presents a contrarian investment opportunity for those following the Dogs of the Dow strategy.
E-Commerce
fromEMARKETER
3 days ago

Department stores aren't dead, they just need new metrics for success

Successful department stores must focus on fashion and home furnishings, leverage social media, and evaluate individual store performance for future growth.
Real estate
fromwww.housingwire.com
1 day ago

Why is housing inventory growth slowing down in 2026?

Housing inventory growth is slowing down, with some areas experiencing negative year-over-year inventory despite previous predictions of increases.
Marketing tech
fromFast Company
1 week ago

Retail investors are no longer following the market

Retail investors have transformed from background noise to influential market players, reshaping market dynamics and leading investment trends.
Growth hacking
fromThe Drum
2 days ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
fromIndependent
4 days ago

'It has paid for itself, many times over' - nine smart buys that will save you hundreds of euro in the long run

When planning our budgets, we tend to focus on cutting costs. Yet, sometimes a little strategic spending can help to save money in the long term, by reducing our regular expenses and replacing repeat purchases of single-use items.
Retirement
Marketing
fromDigiday
2 days ago

What separates brands that grow from brands that stand still

Winning brands maximize ad budgets through strategic decisions, early commitment, and diversified channel investments, not just larger spending.
Real estate
from24/7 Wall St.
2 days ago

REM's 9.6% dividend yield faces a test as mortgage spreads narrow in 2026

iShares Mortgage Real Estate ETF offers a 9.22% dividend yield, focusing on mortgage REITs with a narrow interest rate spread.
Growth hacking
fromEntrepreneur
3 days ago

Commercialization Isn't the Same as Sales Growth - Here's How

Sales are a function, while commercialization is a system of decisions that defines sustainable business growth.
E-Commerce
fromEntrepreneur
5 days ago

Why Discounts Are No Longer Optional For Your Business

Discounts have become essential in the LLC services market, influencing customer decisions and competitive strategies.
Business
from24/7 Wall St.
8 hours ago

6.3% Monthly Yield, up 7% in 6 Months. Is There a Catch With This CEF?

Gabelli Dividend & Income Trust offers a consistent monthly distribution with a strong historical performance and a focus on dividend-paying stocks.
Retirement
from24/7 Wall St.
6 days ago

Gap or Urban Outfitters: Which Retail Stock Wins for Income Investors in 2026?

Gap is the better choice for retirement investors seeking income due to its dividend, while Urban Outfitters excels in quality and volatility.
Marketing
fromMarTech
1 day ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Business
from24/7 Wall St.
13 hours ago

Here's Why I Can't Stop Buying This Dividend Growth Dynamo

SCHD is a strong choice for long-term dividend-focused portfolios due to its consistent dividend growth, low costs, and durable portfolio.
Business
from24/7 Wall St.
14 hours ago

3 High Yield Dividend Paying Stocks Perfect For Passive Income

Dividend income provides financial stability and liquidity, making high-yield dividend stocks a strong investment choice during economic uncertainty.
#customer-loyalty
Marketing
fromhbr.org
1 week ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
Marketing
fromhbr.org
1 week ago

New Research on How Brand Associations Drive Customer Spending

Measuring customer surplus value helps predict customer loyalty and churn.
E-Commerce
fromTasting Table
1 week ago

The Grocery Store Deal That's Specifically Designed To Make You Spend More - Tasting Table

Grocery stores use loss leaders to attract customers, often selling items at a loss to encourage additional spending on other products.
Business
from24/7 Wall St.
13 hours ago

Bond ETFs Are Back: 3 Options Retirees Should Consider as Yields Hit Multi-Year Highs

Moody's downgraded US debt to Aa1 due to unsustainable spending, impacting bond yields and prompting potential interest rate cuts.
Marketing
fromAdExchanger
2 days ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
Business
from24/7 Wall St.
14 hours ago

AI + Yield: The Dividend Growth Stock That's Flying Under the Radar

Investors seeking dividends in AI should consider International Business Machines and Qualcomm for potential yields and capital appreciation.
Business
from24/7 Wall St.
1 day ago

This Wall Street Veteran Says the Market Has Bottomed - Here's What He Thinks Comes Next

Timing the stock market is difficult, but focusing on long-term bullish trends can be beneficial, especially after recent market corrections.
Marketing
fromModern Retail
3 days ago

Kohl's is stepping up its creator efforts as it attempts a sales reset

Kohl's is enhancing its collaboration with creators to reverse revenue declines and attract new customers.
Business
from24/7 Wall St.
13 hours ago

Why the Heritage Consumption Trend Is Lifting Levi's and Leaving Nike Behind

Levi Strauss is experiencing significant growth while Nike faces declining revenues and earnings.
Business
fromwww.businessinsider.com
12 hours ago

Private credit funds faced a $20 billion redemption rush. Here are 3 charts showing how much investors got.

Investors withdrew $19.5 billion from private credit funds in Q1, but only $10.4 billion was paid out, indicating faltering confidence.
Business
from24/7 Wall St.
14 hours ago

Jim Cramer Says 'It Just Didn't Happen' - and That's Why Many Americans Missed the Most Powerful Rally of 2026

Investors missed market gains due to unfounded fears, while major stocks like Nvidia and Amazon surged significantly.
fromwww.housingwire.com
1 day ago

MBA: Mortgage rates, inflation will stay elevated through 2026

Monthly job growth averaged about 15,000 in 2025 and has risen to roughly 70,000 so far in 2026, although the data remains volatile and subject to revision.
Business
fromForbes
5 days ago

Marketers, It's Time To Choose Growth!

Together, the multicultural segment totaled 46 million households in 2024, representing just over 33% of all households in the country—a 12% increase compared to 2017.
Marketing
Business
from24/7 Wall St.
1 day ago

Small-Cap Stocks May Be About to Pull Ahead, and IJR Will Win Big

Small-cap stocks may be gaining attention as large-cap valuations decline, presenting potential investment opportunities.
Business
from24/7 Wall St.
1 day ago

These Boring Blue Chips Can Generate $48,000 a Year on $800K

Generating $48,000 annually requires capital based on yield; $1.37 million for 3.5% yield, $800,000 for 7% yield.
#sp-500
Business
from24/7 Wall St.
1 day ago

Software Stocks Quietly Sold Off - Snap Up This Undervalued Tech ETF

The S&P 500 Software Index is down 30% but shows signs of recovery, making software stocks a potential buy opportunity.
Business
from24/7 Wall St.
1 day ago

Software Stocks Quietly Sold Off - Snap Up This Undervalued Tech ETF

The S&P 500 Software Index is down 30% but shows signs of recovery, making software stocks a potential buy opportunity.
Marketing
fromEntrepreneur
1 week ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
E-Commerce
fromRetail Brew
1 month ago

Consumers say they're financially worse off and it's changing how they shop

One in four Americans report worsening financial situations, driving widespread cost-cutting across groceries, personal care, dining, travel, and discretionary spending, with consumers increasingly favoring budget retailers and value-focused options.
Business
from24/7 Wall St.
1 day ago

Why BSTZ's 8% Yield Masks a Fragile Income Engine Built on Private Bets

BlackRock Science and Technology Term Trust combines income from covered calls and private AI investments, but its income stream may be fragile.
Miscellaneous
fromwww.aljazeera.com
2 months ago

Why you're getting less for your money

Shrinkflation and inflation together increase per-unit costs by reducing portions and raising prices, quietly raising household expenses and straining budgets.
Business
from24/7 Wall St.
1 day ago

BIZD's 25 BDC holdings mask growing weakness in its top income sources

BIZD offers diversification among Business Development Companies, but current dividend safety varies significantly among its top holdings.
Business
from24/7 Wall St.
2 days ago

Here Are Monday's Top Wall Street Analyst Research Calls: Adobe, Best Buy, Bilibili, Constellation Brands, CoreWeave, Nike, Starbucks, T-Mobile, and More

Futures are lower after failed Iran negotiations and U.S. plans to block the Strait of Hormuz, as earnings season begins.
Business
from24/7 Wall St.
2 days ago

The Russell 2000 Is Crushing All the Major Indices: 5 Passive Income Dividend Winners

The Russell 2000 index tracks 2,000 small-cap companies and is currently outperforming other indices with a 5.8% increase this year.
Business
from24/7 Wall St.
2 days ago

Evercore ISI Upgrades PulteGroup and Toll Brothers as Homebuilders Hit Historic Buy Signal

PulteGroup and Toll Brothers stocks upgraded to Outperform by Evercore ISI, indicating potential recovery as they hit historic buy signals.
Business
from24/7 Wall St.
2 days ago

Stanley Druckenmiller Made 1 Huge Bet That Still Looks Attractive Today and Cut 2 Top Positions

Stanley Druckenmiller significantly increased his investment in Alphabet while reducing his holdings in healthcare stocks, indicating a shift in market focus.
Business
from24/7 Wall St.
2 days ago

Citi Raises Seagate and Western Digital Targets as AI Data Demand Supercharges Storage Pricing

Citi raised price targets for Seagate and Western Digital, citing strong demand for storage and AI-driven data growth.
Business
from24/7 Wall St.
2 days ago

Had You Invested $1,000 in Goldman Sachs 10 Years Ago, Here's What You'd Have Now

Goldman Sachs reported strong Q1 2026 earnings but faced stock decline due to concerns over credit quality and net interest income.
Business
from24/7 Wall St.
2 days ago

The Hidden Stock Riding Energy's Coattails to a 1,640% Gain Still Has Room to Run

The U.S. energy sector's growth, driven by AI and LNG exports, significantly boosts Powell Industries' revenue and stock performance.
Business
from24/7 Wall St.
4 days ago

The Stock Market's Biggest Tailwind Is Fading Under Trump -- Here's Why It Matters

Investors are concerned as low energy costs are fading, impacting corporate margins and stock valuations.
Business
from24/7 Wall St.
5 days ago

The 3 Most Recession Resistant ETFs to Buy Ahead of Tariff Uncertainty

Trump tariff policies have boosted US business but pose potential market volatility risks for retirees.
Business
from24/7 Wall St.
6 days ago

Why Smart Money Is Piling Into EFV as International Value Crushes Domestic Expectations

International developed markets are undervalued compared to U.S. stocks, and the iShares MSCI EAFE Value ETF captures this opportunity.
fromFast Company
2 months ago

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
Business
from24/7 Wall St.
2 months ago

I'd Avoid iShares Consumer Staples ETF Right Now

KXI is a poor defensive ETF choice in 2026 due to high expenses, modest yield, and concentrated holdings trading near all-time highs.
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