Google is rolling out controlled A/B testing for creatives directly inside Performance Max. You can now test two asset sets in a single asset group, with a defined traffic split and experiment structure. Select a Performance Max campaign and one asset group Define: - Assets A = control (existing live assets) - Assets B = treatment (new or alternative creatives) Common assets = shared assets that keep serving in both variants
First off, TikTok's adding "Auto-select" to its Smart+ process, which will scan your existing ads and eligible creator content from TikTok One, then recommend the best-performing creatives for your brand and campaign goals.
Is programmatic really broken-or just in need of a reset? In this episode of Inside the Stack, Yieldmo founder and CEO Mike Yavonditte joins AdExchanger head of communities Lynne d Johnson to unpack the misalignments between DSPs, agencies, and buyers that fuel inefficiency across the chain. He makes the case for "radical control and radical transparency," giving advertisers page-level insight before they place a bid.
