The World Bank's recent report argues that government intervention, when done right, can actually be an essential ingredient of economic success, reversing decades of opposition to industrial policy.
Revenue-based finance allows repayments to fluctuate with takings, offering businesses greater flexibility during quieter trading periods. This model is increasingly favored by high street businesses facing financial pressures.
The economics are hard to ignore. Shooting down a drone with AeroVironment's LOCUST laser system costs less than $10, using just two to five seconds of laser energy. Compare that to the interceptor missiles currently used against Iranian drone swarms, which cost orders of magnitude more and are in short supply across allied arsenals.
This is not an argument against continuing to line things up just so, of course. It just means that the very orderly person will over time become a very familiar face to the people at The Container Store, to the point where they might remark to each other during their breaks about having seen him, again, purchasing more of those stackable, breakable containers that he's always getting.
But if you're innovating within your industry, it's a problem you should expect and prepare for because it means having to operate in two realities-the internal reality where you know the challenges in your industry and how you're going to solve them, and the external reality where nobody else has recognized the problem that needs to be solved. In a highly regulated industry like healthcare, safety, and stability create an inertia that often works against innovation.
This is not new news, of course, but many in the industry seem to be finally waking up to the hard truth that data-driven media buying, as we know it today, is severely under threat and has to change. Cookies power everything we do, from humble frequency capping through to complex multi-touch attribution models, ad personalisation and audience segmentation. They underpin most of the gains we've made in performance advertising, as well as brand advertising, over the past decade.
I have not touched a paper note for months. I don't even have money to pay for a taxi. Now we walk a lot, for long distances. Palestinians in Gaza use the Israeli currency, the shekel, in their daily transactions, and depend on Israel to supply banks with new banknotes and coins.
