Marketing
fromInc
17 hours agoThe Biggest Missed Opportunity in Social Media Has Nothing to Do With Marketing
Brands must transition from social listening to social doing to leverage insights for transformative action.
Lonelygirl15 became a cultural phenomenon, drawing viewers into a narrative that blurred the lines between reality and fiction, ultimately reshaping how audiences interact with online content.
Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
As the latest social media IPO, Pinterest is making headlines, and I've long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when I'm looking for inspiration, whether it's designing my apartment, or planning an event. On Pinterest I have a buyer's mindset, and with a captive audience looking to purchase, Pinterest has an opportunity to grow as a social commerce platform.
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.