#local-service-ads

#local-service-ads

Google updates: ranking volatility, early Gemini for Home rollout, Merchant Center promotion targeting, Local Services ad tests, discovery of GeminiiOS agent, and partial ad‑tech defeat.

The Google June 2025 core update is causing significant fluctuations in search rankings.

The new keyword highlighting in Local Service Ads mirrors a feature from five years ago, prompting questions about its impact on ranking.

Advertisers must accept new terms for Local Service Ads by June 5, 2025, or lose ad eligibility.