#marketing-insights

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fromExchangewire
6 days ago

DAIVID Brings Creative Intelligence To Retail Media Networks With AI-Powered Tool

Real-time measurement of retail media ad effectiveness is now possible with DAIVID's AI-powered tool.
fromLindsey Gamble
2 weeks ago

Sprout Social 2025 State of Influencer Marketing Report: How Creator Content Drives Consumer Purchases - Lindsey Gamble

Influencers significantly impact consumer purchasing decisions, with 86% of consumers influenced by them.
E-Commerce
fromAdExchanger
3 weeks ago

Rockerbox's Attribution Journey | AdExchanger

Ron Jacobson transitioned from the Federal Reserve to ad tech, evolving Rockerbox into an attribution services provider after its acquisition by DoubleVerify.
fromMarTech
1 month ago

What your dashboards reveal about channel performance - and what they miss | MarTech

Jessica grapples with measuring performance accurately amid consumer behavior complexities and varying channel impact.
fromHackernoon
5 years ago

The Data Delusion: Why Brands Trust Dashboards More Than People - And Why That's a Mistake | HackerNoon

Data-driven marketing often overlooks emotional factors like intent and trust.
fromExchangewire
1 month ago

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
Marketing tech
fromSiliconANGLE
1 month ago

Advertising strategies are changing with AI and data analysis tools - SiliconANGLE

Snowflake's AI platform enables secure, efficient customer insights for marketers while ensuring data governance.
fromBusiness Matters
1 month ago

Falling Behind? Signs Your Business Needs A Fresh Digital Strategy

A stagnant digital strategy can harm business growth, requiring an awareness and refresh for proactive engagement.
Marketing tech
fromThe Drum
2 months ago

Brands must create desire beyond the transaction to succeed in an omnichannel world

Brands must maintain a consumer-first approach, adapting to complex shopping journeys that are unpredictable and influenced by multiple factors.
fromAWeber
2 months ago

Best Time to Send Emails: What the Data Really Says (Day-by-Day Guide)

Sending emails at the right time significantly impacts open rates and engagement.
The best time to send emails falls between 9:00 AM and 11:00 AM in the recipient's local time.
fromMarTech
2 months ago

5 signs your GTM is too risky and what to do about it | MarTech

GTM failures result in substantial financial consequences and pose existential risks to companies.
fromSocial Media Today
2 months ago

Snapchat Launches New Report Series Looking at Gen Z in India

Understanding Gen Z's evolving values is crucial for marketers to enhance brand engagement.
fromThe Drum
2 months ago

Why B2B marketers need black sheep thinking

B2B marketers must be the 'black sheep', adopting a bold, curious approach to challenge the emotional disconnect in their advertising strategies to stimulate brand engagement.
Marketing tech
fromThe Drum
3 months ago

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

That growth, Oshry argues, isn't just down to habit or nostalgia - it's driven by performance. 86% of adults take action after seeing a sit-down restaurant out-of-home ad.
Media industry
Media industry
fromClickUp
3 months ago

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.
fromInc
3 months ago

How to Learn From Your Brand's Biggest Fans

Traditional consumer research often samples the opinions of one-time triers and repeat-purchasing fans. This methodological error may not mean much for brands with straightforward use cases...
Growth hacking
#google-ads
fromSearch Engine Roundtable
3 months ago
Marketing tech

Google Responds To Comprehensive Performance Max Report

Mike Ryan's report on Google Ads Performance Max campaigns reveals both strengths and important insights influencers advertisers.
Advertisers are seeing improved ROAS with Performance Max campaigns, showing effectiveness in meeting demands.
more#google-ads
Marketing tech
fromDigiday
3 months ago

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.
fromThegistsports
4 months ago

For Soccer shares demographic insights on women soccer fans in the U.S. | The GIST

Women soccer fans in the U.S. are a growing and influential demographic, offering new opportunities for marketers.
Artificial intelligence
fromZDNET
4 months ago

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.
Artificial intelligence
fromZDNET
4 months ago

How to fix AI's fatal flaw - and give creators their due (before it's too late)

AI video and image generators have critical flaws that threaten their effectiveness and acceptance in creative industries.
Marketing tech
fromExchangewire
4 months ago

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
fromForbes
4 months ago

17 Ways To Showcase Client Success And Attract More Business

Effective storytelling of client success builds trust and attracts new business for agencies.
fromThe Drum
5 months ago

The Drum

"Our new AI search engine reads every relevant article on The Drum to provide you with the answers you've been looking for."
Marketing tech
Marketing tech
fromMarTech
5 months ago

Data-driven decisions start with effective intake forms | MarTech

Effective data collection begins with well-structured intake forms that significantly influence decision-making and operational efficiency.
fromForbes
5 months ago

6 ChatGPT Prompts To Improve Client Retention And Engagement In 2025

Focus on retaining existing clients as they are more valuable than acquiring new ones.
Marketing
fromModern Retail
6 months ago

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.
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