#marketing-insights
#marketing-insights

fromBuffer: All-you-need social media toolkit for small businesses

Miscellaneous

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Posting consistently on social media significantly boosts engagement.

Analysis shows consistent posters gain 5x more interaction than those who post less frequently.

fromClickUp

21 hours ago

Media industry

What is Content Mapping and How to Create One (+ Templates)

Content mapping ensures the timely and relevant delivery of content that meets audience needs during different stages of their journey.

Miscellaneous

Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Posting consistently on social media significantly boosts engagement.

Analysis shows consistent posters gain 5x more interaction than those who post less frequently.

more#content-strategy

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

fromInc

2 weeks ago

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.

fromMedium

Miscellaneous

Your brain has been tricked, and it's loving it

Good design influences consumer behavior by appealing to the brain's desire for impulse and ease.

fromForbes

Marketing

Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners

Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.

Marketing

fromModern Retail

TikTok's role in commerce is growing as it drives more brand discovery

TikTok is reshaping digital commerce by facilitating authentic discovery and influencing consumer purchasing decisions.

fromInc

2 weeks ago

How to Learn From Your Brand's Biggest Fans

Repeat purchasers are crucial for rapid growth in consumer brands, akin to compounding interest on investments.

fromMedium

Miscellaneous

Your brain has been tricked, and it's loving it

Good design influences consumer behavior by appealing to the brain's desire for impulse and ease.

fromForbes

Marketing

Council Post: Marketers Can Take These Three Actions To Better Serve Consumers And Small-Business Owners

Marketers must align their strategies with the true values and beliefs of consumers and small-business owners to avoid alienation and improve engagement.

more#consumer-behavior

#google-ads

Google Ads Runs Different Auctions For Each Ad Location

Google will run different auctions for each ad location, potentially affecting visibility for smaller advertisers.

Marketing tech

Google Responds To Comprehensive Performance Max Report

Mike Ryan's report on Google Ads Performance Max campaigns reveals both strengths and important insights influencers advertisers.

Advertisers are seeing improved ROAS with Performance Max campaigns, showing effectiveness in meeting demands.

Miscellaneous

Google Ads Asset-Level Conversion Data in Performance Max

Google Ads is improving asset performance tracking with new conversion data in Performance Max campaigns.

Google Ads Runs Different Auctions For Each Ad Location

Google will run different auctions for each ad location, potentially affecting visibility for smaller advertisers.

Marketing tech

Google Responds To Comprehensive Performance Max Report

Mike Ryan's report on Google Ads Performance Max campaigns reveals both strengths and important insights influencers advertisers.

Advertisers are seeing improved ROAS with Performance Max campaigns, showing effectiveness in meeting demands.

Miscellaneous

Google Ads Asset-Level Conversion Data in Performance Max

Google Ads is improving asset performance tracking with new conversion data in Performance Max campaigns.

more#google-ads

#retail-media-networks

Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.

Marketing tech

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.

Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.

more#retail-media-networks

Marketing tech

The Home Depot adds another acronym - 'ROMO' - in next phase of negotiating retail media network measurement

The Home Depot introduces ROMO to emphasize broader campaign success metrics beyond immediate sales to include long-term marketing objectives.

#cmo

fromZDNET

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.

fromCMSWire.com

The Marketing Genius Behind Taylor Swift's Brand Strategy

CMSWire offers vital resources for CMOs and customer experience innovators.

fromZDNET

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.

fromCMSWire.com

The Marketing Genius Behind Taylor Swift's Brand Strategy

CMSWire offers vital resources for CMOs and customer experience innovators.

more#cmo

fromZDNET

How to fix AI's fatal flaw - and give creators their due (before it's too late)

AI video and image generators have critical flaws that threaten their effectiveness and acceptance in creative industries.

#operational-efficiency

Work Smarter and Boost Sales with These Peak Season Tips | Entrepreneur

Planning and analyzing past sales patterns are crucial for success during peak business seasons.

fromMarTech

Marketing tech

Data-driven decisions start with effective intake forms | MarTech

Effective data collection begins with well-structured intake forms that significantly influence decision-making and operational efficiency.

Work Smarter and Boost Sales with These Peak Season Tips | Entrepreneur

Planning and analyzing past sales patterns are crucial for success during peak business seasons.

fromMarTech

more#operational-efficiency

Data-driven decisions start with effective intake forms | MarTech

Effective data collection begins with well-structured intake forms that significantly influence decision-making and operational efficiency.

fromThe Drum

The Drum

Ask The Drum simplifies information retrieval from The Drum articles using AI.

Marketing

Microsoft Advertising Performance Max & Feature Updates

Microsoft Advertising has launched several new features aimed at enhancing targeting and reporting capabilities for advertisers.

fromMarTech

How AI can revolutionize creative impact measurement | MarTech

Marketers struggle to evaluate creativity effectiveness, relying on broad metrics that fail to pinpoint specific elements driving success.

fromExchangewire

Marketing tech

Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300%

Jaguar's controversial rebrand increased visibility despite negative publicity, generating over 700k page views in a week.

Marketing

3 Overlooked Strategies for Finishing the Year Strong | Entrepreneur

Effective end-of-year strategies in business rely on data analysis of past marketing choices to drive decision-making and improve revenue generation.

#brand-strategy

fromThe Drum

fromHarvard Business Review

Marketing

Not On The High Street marketer on why you can't cut corners with brand advertising

Brand neglect leads to marketing failure; long-term success requires building emotional connections beyond mere transactions.

Marketing

Brand Strategy Lessons from Super Bowl Ads

The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.

fromThe Drum

fromHarvard Business Review

Marketing

Not On The High Street marketer on why you can't cut corners with brand advertising

Brand neglect leads to marketing failure; long-term success requires building emotional connections beyond mere transactions.

Marketing

Brand Strategy Lessons from Super Bowl Ads

The evolution of corporate branding is tied to the shifting cultural norms and audience expectations seen during events like the Super Bowl.

more#brand-strategy

fromPractical Ecommerce

6 months ago

Business intelligence

Handy Chrome Extensions for Google Analytics

Google Analytics 4 can be simplified using Chrome extensions for reporting, annotations, and quick data access.

fromExchangewire

7 months ago

Marketing tech

Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising

Video gaming leads programmatic ad spending with a 63% share, totaling $4 billion in Q2 2024.

Healthy Living category sees substantial ad spend growth, emphasizing the popularity of health-focused mobile apps.

fromSocial Media Examiner

Marketing

Want to Double The Profit Generated From a Single Customer? Master This 5-Step Strategy | Entrepreneur

Discounts and promotions can enhance sales but may reduce overall customer value if not strategically implemented.