Quality Over Time: The Long And Short Of Digital Ad Measurement | AdExchanger
Over the past five years, advertisers have incorporated media quality into their measurement and buying practices, leading to a market growth for quality-based programmatic solutions.
DoubleVerify's DV Authentic AdVantage integrates media quality controls and AI to optimize advertising performance in walled gardens without compromising on brand safety.
Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements
The new study reveals prioritizing high-quality digital media placements drove seven times more site visits for FoxyBingo, emphasizing the critical impact of media quality.
Dramatic rise in fake political content on social media as Canada prepares to vote
Over a quarter of Canadians encounter sophisticated fake political content on social media, urging for stronger protections against online disinformation.
49% of Domains are Classified as High-Risk According to New PIQ Intelligence
Picnic's report indicates that 49% of online domains classified as high-risk significantly impact campaign performance through poor content quality and ad fraud risks.