#programmatic-access

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#live-events #ctv-advertising #sports-marketing #audience-engagement #digital-out-of-home #advertising
Marketing tech
fromExchangewire
2 weeks ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromExchangewire
1 month ago

VIOOH Brings Orange Barrel Media's US Urban Inventory to its Global Programmatic Platform

VIOOH partners with OBM and IKE Smart City to expand access to premium digital out-of-home inventory in the U.S.
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