fromAdExchanger3 weeks agoCTV Is Not A One-to-One Channel, So Stop Buying It Like One | AdExchangerThe advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.E-Commerce
fromAdweek1 month agoThe Trade Desk's Deal Desk Aims to Save Advertisers Hours of Deal-Making HeadachesThe Trade Desk is launching Deal Desk to streamline the creation and management of deal IDs for advertisers and publishers.
Marketing techfromDigiday2 months agoMythbusters: Retail media networks aren't immune to the pitfalls of programmatic media buyingMarketers are cautious about retail media networks, reflecting early programmatic media challenges.
Media industryfromExchangewire3 months agoElevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UKElevision partners with VIOOH to enhance DOOH advertising through programmatic access across UAE and UK.
fromExchangewire4 months agoVIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in JapanMCDecaux is introducing programmatic purchasing for premium digital inventory in Japan's top airports, enhancing targeted advertising opportunities.
Marketing techfromDigiday4 months agoHow publishers are now approaching curation with a calculated embracePublishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
Marketing techfromThe Drum4 months ago3D advertising: why everything has changed for brands3D advertising transforms OOH by offering affordable, interactive, and impactful marketing solutions that drive consumer engagement and maximize ROI.