#roi-measurement

#roi-measurement

McKinsey recently surveyed 233 senior global marketing and technology leaders who each invest more than $500,000 annually in martech and adtech tools and services. As part of the study, published on Tuesday, the consultancy conducted in-depth interviews with 50 senior Fortune 500 marketers. There was a clear trend: Not one could clearly articulate how they were quantifying the return on investment of that spending, McKinsey said.

If you're struggling to prove the ROI of your corporate training, you're not alone. Nearly 80% of L&D teams face this challenge. The result is budget cuts and a poor understanding of training's real value, which undermines both the industry and day-to-day L&D work. iSpring is bringing industry leaders together in person to tackle the ROI crisis head-on. This exclusive event is designed for professionals shaping the future of corporate learning: L&D leaders and managers Instructional designers HR leaders and decision-makers Corporate training experts

Over the last few years, there has been a clear transformation in how CFOs perceive AI technology. Initially exhibiting caution, now they are increasingly viewing it as a primary driver for efficiency and profitability.

Traditional learning metrics may focus on learner satisfaction scores, while business metrics target cost reduction and customer satisfaction, highlighting a disconnect in measurement.

Organizations are making substantial cloud investments, but without proper cost visibility and optimization, they're essentially flying blind.

In today's marketing landscape, the challenge lies in overcoming siloed tools and fragmented data that hinder personalized and efficient campaigns while maximizing ROI.

In 2024, brands in the U.S. spent over $7.1 billion in influencer marketing, confirming that brand ambassadorships have evolved into a cornerstone strategy.