#roi-measurement

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fromIT Pro
3 weeks ago

Hybrid cloud has hit the mainstream - but firms are still confused about costs

Organizations are making substantial cloud investments, but without proper cost visibility and optimization, they're essentially flying blind.
Digital life
fromMarTech
1 month ago

Turn real-time data into smarter customer journeys | MarTech

In today's marketing landscape, the challenge lies in overcoming siloed tools and fragmented data that hinder personalized and efficient campaigns while maximizing ROI.
Marketing tech
Social media marketing
fromEntrepreneur
1 month ago

Your Competitors Are Winning with PR - You Just Don't See It Yet | Entrepreneur

PR campaigns focus on building long-term credibility and visibility, making short-term ROI challenging to measure but ultimately valuable.
fromWWD
2 months ago

Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture

In 2024, brands in the U.S. spent over $7.1 billion in influencer marketing, confirming that brand ambassadorships have evolved into a cornerstone strategy.
Marketing tech
fromThe Drum
2 months ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is booming - but it's also fragmenting fast, leading to opportunities and complexities in measuring ROI and choosing appropriate platforms.
Marketing tech
fromMarTech
2 months ago

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What's Driving the Change? | MarTech

Email volumes rose significantly, with impressive engagement metrics indicating effective marketing strategies.
Marketing tech
fromMarTech
2 months ago

How smarter campaign modeling and automation drive real marketing ROI | MarTech

Organizations struggle to link marketing efforts to measurable outcomes due to data fragmentation and operational inefficiencies.
Rigid marketing platforms can restrict flexibility, making it difficult to analyze and adapt strategies effectively.
Online learning
fromeLearning Industry
5 months ago

The Future Of L&D: Tackling Emerging Trends And Obstacles In 2025

L&D must adapt by embracing technology, proving ROI, engaging diverse learners, and addressing learning fatigue as it evolves through 2025.
fromMarTech
7 months ago

AI-powered martech news and releases: December 5 | MarTech

Almost half of advertisers now 'completely' or 'mostly' trust AI adtech to make decisions about campaigns without human oversight - a significant increase from 25% last year.
Artificial intelligence
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