#sales-alignment
#sales-alignment

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fromAbove the Law

Why Minh Merchant Drafted The Earnings Script Herself And What Every In-House Lawyer Can Learn From It - Above the Law

General counsel should embed legal within business operations by owning commercial processes and participating in sales to become strategic business partners.

5 things to consider before starting your ABM journey | MarTech

Launching an account-based marketing (ABM) strategy helps reach new marketing-influenced revenue heights and improves sales-marketing alignment while focusing on the right prospects.

Marketing

AI's big bang effect means marketing must evolve or die | MarTech

Only 19% of organizations have achieved true sales and marketing alignment, according to Strava Technology Group research.

Marketing

Marketing tech

Adland, we have a problem: salespeople are from Mars, marketers are from Venus

Marketing tech

Creating a B2B buyer journey map in 8 steps

Marketing tech

Could AI be what finally aligns marketing and sales teams? | MarTech

AI can bridge the gap between marketing and sales, reducing operational silos and enabling collaboration.

Marketing tech

B2B marketers want results, not more technology | MarTech

Marketers prefer actionable insights over adding new tools to their tech stack.

Marketing tech

Adland, we have a problem: salespeople are from Mars, marketers are from Venus

Marketing tech

Creating a B2B buyer journey map in 8 steps

Could AI be what finally aligns marketing and sales teams? | MarTech

AI can bridge the gap between marketing and sales, reducing operational silos and enabling collaboration.

Marketing tech

B2B marketers want results, not more technology | MarTech

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