Marketing
fromBig Think
13 hours agoHow to get employees to actually care about your L&D program
Marketers prioritize audience engagement; L&D should adopt similar strategies to enhance training effectiveness and relevance.
Recent data from The TalentLMS 2026 L&D Benchmark Report reveals a 19-point perception gap on AI learning support. 83% of HR leaders believe they actively support AI learning, but only 64% of employees agree. This extremely polarized viewpoint raises an uncomfortable question: If leaders are this far off on AI skills support, what else might they be misreading about their teams' capabilities?
Resume Builder reported last October that 30% of companies will eliminate remote work in 2026. According to a survey of business leaders by Vena Solutions , a private financial software company, 83% of CEOs globally anticipate a return to full-time office work in 2027. But what if there's a better way to frame this conversation? What if the focus shifts away from where employees are working to when employees are working?
Most company policies are written for a hypothetical, 'best-case' employee: rational, attentive, well-rested, and operating in a low-pressure environment. They assume employees will read the rules carefully, remember them, and apply them consistently at the point of purchase. As appealing as this assumption may be, it bears little resemblance to how real workplaces operate.
We have this combination of what we want to achieve, but also how we achieve it," Daniela Seabrook, Adecco Group's CHRO, told Business Insider. "The behavioral aspect is really important for us." She said that driving the change is the company's intent to have "a continuous exchange between an employee and a leader" - not just a formal review once or twice a year. More frequent feedback is necessary, Seabrook, to keep up with the pace of change in business. "It's very important that the people know, 'Where am I? How am I doing? How am I developing?'" she said.