#super-bowl-ad-tracking

#super-bowl-ad-tracking

Inter Miami had to come from behind on two occasions to earn a 2-2 draw against Austin FC on their first outing at Nu Stadium, with Lionel Messi and Luis Suarez on target.

The 1969 Mets opened the season with 100-to-1 odds to win it all, trailing the Chicago Cubs by 10 games in mid-August before their remarkable turnaround.

Real Salt Lake has been a moneyline favorite just one other time so far this season, and won. Sporting Kansas City has not entered a game this season with longer moneyline odds than +740.

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.

From Nielsen's perspective, "we think this is a big opportunity to improve person-level measurement" and give buyers and sellers a more accurate picture of who's actually watching what, said Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen.

With Super Bowl 60 done and dusted, YouTube has revealed the winners of its AdBlitz showcase, which highlighted all of the ad campaigns for the game, which was held on Feb. 8. Ads were ranked based on views and engagement before, during and after the game, highlighting both in-game and digital-first advertisers between Feb. 1 and Feb. 12. The insights can provide important lessons for brands in terms of what people are watching and engaging with, as well as what approaches grab the most attention.

B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone's distracted, inboxes are crowded and it's safer to go quiet and wait it out. But new data from HubSpot turns that logic on its head. After analyzing marketing activity and buyer behavior during the past three Super Bowls (2024-2026), HubSpot found that while many B2B brands pull back, audiences are actually more engaged - and not just during the game.