Media industryfromMarketing Dive1 week agoDo the upfronts still matter?Upfronts are evolving but remain essential for advertising, requiring adaptability to modern viewing habits and flexible strategies.
Media industryfromAdweek18 hours agoA Multicurrency Marketplace Needs Measurement That Keeps UpThe evolution of measurement is essential to keep pace with the fragmented media landscape.A multicurrency approach requires adaptability in measurement standards across different platforms.
Marketing techfromDigiday2 weeks agoMedia Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
fromLos Angeles Times2 weeks agoMedia industryWill Trump's tariffs crash TV's spring ad-selling party?Economic uncertainty and fluctuating tariffs impact ad commitments for networks and streamers.
fromAdExchanger8 months agoMarketing techNetflix Sees 150% Jump In Upfront Ad Sales This Year | AdExchangerNetflix's ad sales surged 150% this year during upfront negotiations, signaling growth in its advertising strategy.
Media industryfromMarketing Dive1 week agoDo the upfronts still matter?Upfronts are evolving but remain essential for advertising, requiring adaptability to modern viewing habits and flexible strategies.
Media industryfromAdweek18 hours agoA Multicurrency Marketplace Needs Measurement That Keeps UpThe evolution of measurement is essential to keep pace with the fragmented media landscape.A multicurrency approach requires adaptability in measurement standards across different platforms.
Marketing techfromDigiday2 weeks agoMedia Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
fromLos Angeles Times2 weeks agoMedia industryWill Trump's tariffs crash TV's spring ad-selling party?Economic uncertainty and fluctuating tariffs impact ad commitments for networks and streamers.
fromAdExchanger8 months agoMarketing techNetflix Sees 150% Jump In Upfront Ad Sales This Year | AdExchangerNetflix's ad sales surged 150% this year during upfront negotiations, signaling growth in its advertising strategy.