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#advertising #streaming #tariffs #economic-uncertainty #programmatic-ctv #live-sports-advertising
Media industry
fromAdExchanger
1 week ago

Live Sports Wins Direct Deals, But The CTV Scatter Market Is Perfect For Programmatic | AdExchanger

Live sports advertising remains highly valuable, while nonsports streaming inventory drives growth in programmatic CTV and targeted, performance-focused buying as upfront deals soften.
fromDeadline
2 weeks ago

Amazon Closes Upfront Sales Talks, Topping Internal Forecasts And Posting NBA-Led Sports Growth

Prime Video has been running ads since the start of 2024, signaling the tech giant's push into the video ad space. Amazon now delivers an upfront presentation to ad buyers alongside those of traditional media companies and tech rivals Netflix and YouTube during a single mid-May spree in New York. While Prime Video is the centerpiece, the company also has emphasized its other venues for brand messages, including podcasts.
Marketing
Television
fromDigiday
1 month ago

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Streaming ad spend is projected to make up 50% of the upfront dollars for the first time. Ad dollars are increasingly flowing towards streaming services.
US news
fromenglish.elpais.com
4 months ago

14 shows axed: The Equalizer,' Suits L.A.,' FBI: Most Wanted,' and others say farewell

Television series remain vital on free-to-air channels, despite the popularity of streaming platforms.
Media industry
fromAdweek
4 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
#tariffs
Marketing tech
fromDigiday
5 months ago

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
Marketing tech
fromDigiday
5 months ago

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
more#tariffs
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