#upfronts

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Television
fromDigiday
1 week ago

Media Buying Briefing: Have media agencies really spent half their upfront dollars on streaming?

Streaming ad spend is projected to make up 50% of the upfront dollars for the first time. Ad dollars are increasingly flowing towards streaming services.
US news
fromenglish.elpais.com
2 months ago

14 shows axed: The Equalizer,' Suits L.A.,' FBI: Most Wanted,' and others say farewell

Television series remain vital on free-to-air channels, despite the popularity of streaming platforms.
Media industry
fromAdweek
3 months ago

A Multicurrency Marketplace Needs Measurement That Keeps Up

The evolution of measurement is essential to keep pace with the fragmented media landscape.
A multicurrency approach requires adaptability in measurement standards across different platforms.
#tariffs
Marketing tech
fromDigiday
3 months ago

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
Marketing tech
fromDigiday
3 months ago

Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

Economic uncertainty due to tariffs is impacting advertising budgets, especially in the automotive sector.
more#tariffs
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