#vizio

#vizio

The deal between Walmart and Vizio is under FTC antitrust review. [ more ]

Walmart's acquisition of Vizio will enhance its retail media offering, Walmart Connect, and strengthen its data capabilities.

Retail media, like Walmart Connect, is becoming increasingly popular among brands, retailers, and agencies as a marketing channel. [ more ]

Vizio's ad business profitability makes it an attractive acquisition target for Walmart.

Vizio's competitive advantage lies in its automatic content recognition (ACR) technology for ad sales. [ more ]

Walmart acquired Vizio for TV and video advertising data.

Data is the new oil for marketers and breathes life into TV advertising. [ more ]

Vizio reported better-than-expected fourth-quarter results driven by increased advertising and smart-TV platform sales.

Walmart's purchase of Vizio for $2.3 billion aims at expanding digital advertising reach, integrating Vizio's operating system, and viewer data for targeted ads. [ more ]

Walmart's acquisition of Vizio is primarily a data play, providing access to ACR data for TV measurement and closed-loop attribution for advertisers.

Big Tech platforms like Google are forming unique partnerships with smaller walled gardens like Instacart for closed-loop attribution, creating power imbalances in the advertising ecosystem. [ more ]

Advertisers can now buy new ad formats on Vizio's home screen and pause ads with shoppable features like QR codes. [ more ]

Vizio's growth lies in programmatic ad sales and home screen monetization driven by its ACR data.

Focusing on maximizing inventory usage is crucial for Vizio's future success in ad sales. [ more ]

Vizio's ACR data is highly valuable for ad-tech firms in the streaming TV industry.

The potential acquisition of Vizio by Walmart raises concerns about the availability of this crucial ACR data. [ more ]