Green Street picked up the Williamsburg properties for $15.5 million late last year from the Franquinha family, against the apparent objections ofCrest's owner, Joseph Franquinha. Over the decades, the hardware store that was first started by Joseph's father and uncle had evolved with the neighborhood, from a place where handymen and artists living in converted lofts could get paint or new pipes to a destination for luxury-condo buyers looking for ZZ plants.
For Ong, the studio is the realization of a dream more than a decade in the making. After moving to New York in 2011 and spending years in the corporate world, she told Brooklyn Paper the dream of creating a Pilates studio never left her. "This has always been my dream," Ong said. "Ever since I started Pilates 10 years ago, it's been helping me. I always had that entrepreneurial spirit when I was [working] in corporate and I'm always into the health, wellness and fitness space."
Located at 196 North 10th Street between the Bedford Avenue L train stop and McCarren Park, Oberon features spacious retro seating and tables, mirrors, industrial windows, and walls adorned with vibrant art by Gerrard Deecey. The latter includes one piece depicting the Stonewall Uprising and other ones paying tribute to historic LGBTQ icons like the late trans activist Marsha P. Johnson and the late Brooklyn-born gay DJ Larry Levan.
We were intentional about finding a location that reflects our brand: creative, independent, and rooted in community. We wanted to be part of a community of like-minded small businesses.