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fromMarketing Dive
1 day ago

WPP Media enriches influencer offering with YouTube creator data deal

WPP Media will receive access to more data on YouTube creators and content as part of an expanded partnership with the Google-owned video platform, according to a press release. Proprietary creator insights will be used to help WPP Media match clients with the right talent on YouTube and drive more measurable campaign outcomes. The offering is available across the agency's marketing technology stack and through its dedicated influencer shop, The Goat Agency.
Marketing tech
Marketing
fromMarketing Dive
3 months ago

WPP Media notches 'landmark' win with Mastercard as AI fuels interest

Mastercard appoints WPP Media as global media partner and Ogilvy for community engagement, relocating from Dentsu's Carat.
Data science
fromDigiday
4 months ago

In AI and data, WPP Media revives a playbook it thinks it can finally win

WPP Media focuses on leveraging extensive data to differentiate itself in a competitive market.
fromVariety
4 months ago

Nielsen, WPP Media Strike New Audience-Measurement Data Agreement

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.
Marketing tech
fromTheWrap
4 months ago

Nielsen, WPP Media Strike Audience Measurement Partnership

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.
Marketing tech
#advertising
Media industry
fromBusiness Insider
6 months ago

The creator economy is set to surpass old media this year

Creator-driven platforms are projected to surpass traditional media companies in advertising revenue by 2025, according to WPP Media.
Marketing tech
fromDigiday
6 months ago

WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty

WPP Media downgrades ad spend growth forecasts due to uncertainty from Trump's trade policies.
more#advertising
Media industry
fromThe Hollywood Reporter
6 months ago

Global Ad Forecast Downgraded as Creator Platforms Poised to Overtake Pro Content

WPP Media is downgrading its ad revenue forecast for 2025 due to economic uncertainty, while creator-driven platforms gain significant advertising spend.
Marketing tech
fromMarketing Dive
6 months ago

WPP Media launches AI-driven tool to push beyond ID-based targeting

WPP Media's Open Intelligence uses AI to help marketers aggregate data for targeting audiences more effectively.
Marketing tech
fromExchangewire
6 months ago

Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy

WPP Media has launched Open Intelligence, revolutionizing advertising with predictive analytics and custom campaign models.
Paramount is shifting its media strategy to reduce costs and enhance efficiency amid changes in the streaming landscape.
Marketing tech
fromDigiday
6 months ago

WPP Media launches its 'Manhattan project' tech solution into a crowded AI market

Generative AI is increasingly central to marketing strategies despite public skepticism.
WPP Media is introducing "Open Intelligence" to enhance client targeting using AI.
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