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#advertising #digital-marketing #programmatic-advertising #ai #digital-advertising #ad-tech #google #connected-tv
#connected-tv
Marketing tech
fromAdExchanger
3 hours ago

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.
Marketing tech
fromExchangewire
1 day ago

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.
Marketing tech
fromAdExchanger
3 hours ago

A New Standard For Transparency In CTV: What Advertisers Should Expect | AdExchanger

Advertisers demand transparency and quality in CTV, making it essential for partners to provide clear pricing and accountability.
Marketing tech
fromExchangewire
1 day ago

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.
more#connected-tv
Psychology
fromMarTech
2 hours ago

Things are not as bad as you think in marketing | MarTech

Negativity bias can overshadow positive achievements, leading to a focus on critiques rather than successes.
#lead-generation
Marketing tech
fromAdExchanger
1 day ago

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.
Online marketing
fromThedrum
7 hours ago

Innovative Ad Formats Drive 90% Reduction in Cost per Lead

A lead-generation campaign on Facebook significantly increased leads while reducing cost-per-lead by 90% for a national automotive manufacturer.
Marketing tech
fromAdExchanger
1 day ago

What A Lead Generation Conference Taught Me About Fixing Ad Ops | AdExchanger

Lead generation and programmatic advertising must prioritize customer lifetime value over volume to achieve sustainable success.
more#lead-generation
Social media marketing
fromEMARKETER
11 hours ago

Brands are about to spend more boosting creator content than creators earn making it

US social network amplified content ad spending will equal creator sponsored content revenues at $14.15 billion in 2027.
Marketing
fromThedrum
1 day ago

Why the current advertising adaptation model needs an overhaul

Customizing global campaigns for local markets is essential for success.
Podcast
fromRAIN News
1 day ago

Triton / Nielsen brings more podcast audience visibility

Nielsen collaborates with Triton Digital to enhance podcast audience measurement for advertisers using Triton's Podcast Metrics Demos+.
EU data protection
fromExchangewire
22 hours ago

How are Regulations Shaping Ad Tech in 2026?

Regulations are increasingly targeting social media to protect children, with several countries implementing age restrictions for platform access.
Media industry
fromDigiday
11 hours ago

WPP CFO says The Trade Desk operates in a smaller slice of the ad market

WPP's CFO emphasized transparency and the diminishing role of the open internet in ad spending during discussions about The Trade Desk.
#saas
Business intelligence
fromThedrum
1 day ago

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and scenario modeling.
Business intelligence
fromThedrum
1 day ago

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and efficient channel strategies.
Business intelligence
fromThedrum
1 day ago

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and scenario modeling.
Business intelligence
fromThedrum
1 day ago

New marketing mix results in increases in profit and revenue

Keen Decision Systems optimizes marketing investments using predictive analytics, helping brands achieve goals through real-time insights and efficient channel strategies.
more#saas
#google
Marketing tech
fromPCMAG
1 day ago

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.
Marketing tech
fromSearch Engine Roundtable
2 days ago

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.
Marketing tech
fromPCMAG
1 day ago

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.
Marketing tech
fromSearch Engine Roundtable
2 days ago

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.
more#google
Digital life
fromAol
2 days ago

Most people have never seen their digital trail. What you find may surprise you

Digital trails reveal extensive personal information, influencing both targeted advertising and potential scams.
Marketing tech
fromDigiday
11 hours ago

'The bridge between intuition and ROI': The M&A race to own advertising's last unmeasured lever

Creative intelligence, encompassing data and analytics for optimization, is becoming a key focus in M&A activity within the advertising industry.
#google-ads
more#google-ads
#meta
Social media marketing
fromPR Daily
1 day ago

Social media updates and new features to know this week - PR Daily

Meta faces a lawsuit for allowing scam ads on its platforms, allegedly profiting from them while misleading users about safety.
fromExchangewire
1 day ago
Marketing tech

Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court

Social media marketing
fromPR Daily
1 day ago

Social media updates and new features to know this week - PR Daily

Meta faces a lawsuit for allowing scam ads on its platforms, allegedly profiting from them while misleading users about safety.
Marketing tech
fromExchangewire
1 day ago

Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court

Meta is exploring connected TV advertising to enhance its ad model beyond mobile and desktop.
more#meta
Podcast
fromDigiday
11 hours ago

Podcast engagement drives brand audio spending ahead of World Cup

Marketers face a choice between premium TV reach and alternative digital audio options during the World Cup.
Marketing
fromDigiday
2 days ago

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

Creators are now integral to marketing strategies, influencing campaign development and brand relevance in the evolving media landscape.
#chatgpt
fromExchangewire
2 days ago
Digital life

Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App

Marketing tech
fromDigiday
2 days ago

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.
Digital life
fromExchangewire
2 days ago

Digest: ChatGPT Shows Ads to Logged-Out Users; Norway and Turkey Progress with Plans for Social Media Bans; Meta Launches Instants App

OpenAI is expanding ad access in ChatGPT to logged-out users, while Norway and Turkey implement social media age restrictions for children.
Marketing tech
fromDigiday
2 days ago

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.
Marketing tech
fromAdExchanger
6 days ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
more#chatgpt
Media industry
fromVariety
4 days ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Marketing tech
fromThedrum
7 hours ago

PubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.
Marketing
fromForbes
1 day ago

The Streams Are Up, But The Fans Aren't There. What Music Marketing Is Getting Wrong Right Now

Music marketing needs to evoke genuine emotion to create lasting connections with audiences.
Business intelligence
fromMarTech
2 days ago

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.
Podcast
fromThedrum
3 days ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
Marketing tech
fromAdExchanger
10 hours ago

Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

Performance marketing can compromise creativity, leading to generic ads; AI should enhance human creativity rather than replace it.
Media industry
fromAdExchanger
5 days ago

Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? | AdExchanger

Streaming services are adopting vertical video features to enhance content discovery, but currently lack advertising opportunities.
#digital-marketing
Online marketing
fromForbes
3 days ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Marketing tech
fromForbes
2 hours ago

Avoiding The Zero-Click Crisis: 4 Strategies For AI Search Visibility

AI has transformed digital marketing, making traditional content strategies ineffective and emphasizing the need for earned authority.
Online marketing
fromForbes
3 days ago

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.
Marketing tech
fromForbes
2 hours ago

Avoiding The Zero-Click Crisis: 4 Strategies For AI Search Visibility

AI has transformed digital marketing, making traditional content strategies ineffective and emphasizing the need for earned authority.
more#digital-marketing
Marketing
fromThe Drum
3 days ago

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
Marketing tech
fromAdExchanger
14 hours ago

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen | AdExchanger

Omnicom's acquisition of IPG for $9 billion and integration of Acxiom's data enhances its AI-driven marketing capabilities.
Marketing
fromExchangewire
5 days ago

New Study: CTV Content Adjacency Drives 4X Brand Lift in Key Categories

Contextual relevance significantly enhances brand perception and can quadruple brand lift compared to industry averages.
Marketing tech
fromAdExchanger
2 days ago

Predictive Analysis And Performance Go Hand In Hand | AdExchanger

Nielsen launched Predictive Sales Lift to help media buyers forecast sales lift for video ad campaigns, addressing the need for performance-based advertising.
Online marketing
fromInc
1 week ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Marketing tech
fromAdExchanger
2 days ago

Even PayPal Ads Has Its Own ID Now | AdExchanger

PayPal launched the PayPal Ads ID, an omnichannel identifier based on its customer base, available for free to ad tech vendors.
#ad-tech
fromAdExchanger
1 day ago
Marketing tech

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

fromDigiday
11 hours ago
Marketing tech

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Marketing tech
fromExchangewire
2 weeks ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromAdExchanger
1 day ago

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

IAS Total TV aims to improve transparency in streaming ads, addressing long-standing demands from marketers and media buyers.
Marketing tech
fromDigiday
11 hours ago

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad tech companies are enhancing CTV's programmatic supply chain for improved auction dynamics, particularly with the introduction of pod bidding.
Marketing tech
fromExchangewire
2 weeks ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
more#ad-tech
Marketing tech
fromDigiday
11 hours ago

'That is an objective': Omnicom tests AI agents to cut out the ad tech middlemen

Omnicom is using AI agents for media buying, aiming to reduce reliance on ad tech intermediaries and streamline the supply chain.
Marketing tech
fromForbes
2 hours ago

How Your Brand Could Be Winning AI Search And Still Losing Customers

Marketing leaders are focusing on AI visibility while neglecting conversion strategies, leading to stagnant growth despite high citation rates.
Marketing tech
fromAdExchanger
1 day ago

AdMarketplace Is Piloting Performance Ads In AI Chat | AdExchanger

AI chat is evolving into a media channel, prompting the need for effective ad monetization strategies without compromising user experience.
Marketing tech
fromThedrum
1 day ago

What to Expect From the Marketing in the Near Future

Technological advancements like VR and AR are transforming marketing by enhancing customer engagement and optimizing user experiences.
Marketing tech
fromwww.marketingdive.com
15 hours ago

Fossil sees 57% brand recall lift with InMobi's full-funnel ad solution

Fossil achieved a 57% increase in brand recall and 10% in brand awareness using InMobi's Ad Experiences solution for its Big Tic campaign.
Marketing tech
fromAdExchanger
1 day ago

Ready, Set, Upfront | AdExchanger

Amazon is competing with traditional networks in upfront advertising by leveraging its data and technology capabilities.
E-Commerce
fromRetail Brew
2 months ago

Why is Pinterest losing advertisers?

Pinterest faces declining advertiser spending due to tariff pressures on retail partners and slower AI innovation compared to competitors Meta and Google.
#pinterest
Marketing tech
fromDigiday
2 days ago

Pinterest debuts audience extension offering on CTV

Pinterest's acquisition of tvScientific enables audience targeting on third-party CTV properties, enhancing advertising effectiveness with improved data integration.
Marketing tech
fromAdExchanger
2 days ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
Marketing tech
fromDigiday
2 days ago

Pinterest debuts audience extension offering on CTV

Pinterest's acquisition of tvScientific enables audience targeting on third-party CTV properties, enhancing advertising effectiveness with improved data integration.
Marketing tech
fromAdExchanger
2 days ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
more#pinterest
Media industry
fromFast Company
1 month ago

Traffic is dying as a media metric. What comes next is more important

AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Marketing tech
fromAol
1 day ago

Inside AI traffic's 796% growth, and why it converts more ready-to-buy visitors

Generative AI traffic grew 796% from January 2024 to December 2025, indicating its strategic importance for marketers.
Marketing tech
fromExchangewire
2 days ago

LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey

LoopMe has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey with a score of 90.5% for overall experience.
EU data protection
fromExchangewire
1 month ago

The Stack: Ad Prices Rise, Retail Dominates, and Moderation Falls Short

Meta increases advertiser fees in Europe by 2-5%, faces criticism for inadequate deepfake moderation, while UK delays AI copyright reforms and retail dominates ChatGPT ad trials.
#ai-marketing
Marketing tech
fromBusiness Matters
2 days ago

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.
Marketing tech
fromForbes
2 days ago

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.
Marketing tech
fromBusiness Matters
2 days ago

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.
more#ai-marketing
Marketing tech
fromMarTech
2 days ago

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.
Marketing tech
fromBusiness Matters
3 days ago

The hidden cost of not knowing which campaigns drive your phone calls

Call tracking software is essential for attributing phone calls to marketing campaigns, optimizing budget allocation, and improving sales outcomes.
Marketing tech
fromEMARKETER
1 day ago

AI's double-edged impact on brand safety

AI-generated content floods social media, creating brand safety challenges and impacting consumer trust, while also offering tools to address these issues.
Marketing tech
fromFast Company
1 day ago

You may not notice if an AI chatbot responds with ads. Here's how to tell

AI chatbots are being used for covert advertising, influencing user choices without their awareness.
#e-commerce
Marketing tech
fromThedrum
1 day ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads hindered revenue growth for new products, leading to 'Zombie SKUs' that required strategic analysis to boost sales.
Marketing tech
fromThedrum
2 days ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads led to revenue loss from new products due to slow data acquisition, creating 'Zombie SKUs' that needed to be addressed.
Marketing tech
fromThedrum
1 day ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads hindered revenue growth for new products, leading to 'Zombie SKUs' that required strategic analysis to boost sales.
Marketing tech
fromThedrum
2 days ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads led to revenue loss from new products due to slow data acquisition, creating 'Zombie SKUs' that needed to be addressed.
more#e-commerce
fromExchangewire
2 days ago

The Web's Highest-Quality Publishers are Shifting, Picnic's PIQ 10 Shows - ExchangeWire.com

"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."
Marketing tech
Marketing tech
fromMarTech
1 day ago

IAB Tech Lab updates OpenRTB to better define live content | MarTech

IAB Tech Lab updates OpenRTB to clarify definitions of live content and improve pricing communication in programmatic advertising.
Marketing tech
fromBootstrap Creative
1 day ago

GEO and AEO for Manufacturers: How to Win AI Search - Bootstrap Creative

GEO and AEO are essential for AI tools to recommend manufacturing businesses to buyers, ensuring visibility and lead generation.
Marketing tech
fromAdExchanger
2 days ago

Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots | AdExchanger

AI-powered shopping agents are transforming advertising by allowing brands to create custom agents for real-time customer engagement.
Marketing tech
fromThe Motley Fool
1 day ago

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.
Marketing tech
fromExchangewire
2 days ago

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

AdTech Connect is shaping the future of ad tech with industry experts discussing trends like AI travel agents and programmatic OOH.
Marketing tech
fromForbes
2 days ago

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.
Marketing tech
fromVariety
2 days ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
Marketing tech
fromAdExchanger
5 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
#content-marketing
Marketing tech
fromThedrum
3 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
3 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
3 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
3 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
more#content-marketing
#advertising
Marketing tech
fromForbes
6 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromExchangewire
5 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromAdExchanger
6 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromExchangewire
1 week ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
1 week ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromForbes
6 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromExchangewire
5 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromAdExchanger
6 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromAdExchanger
1 week ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromExchangewire
1 week ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
1 week ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
more#advertising
Marketing tech
fromThedrum
3 days ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
Marketing tech
fromDigiday
6 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromwww.marketingdive.com
6 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
#digital-advertising
Marketing tech
fromRAIN News
1 week ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromInc
1 week ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing tech
fromRAIN News
1 week ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromInc
1 week ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
Marketing tech
fromAdExchanger
1 week ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromExchangewire
2 weeks ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
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