Chef Violet Witchel, creator of the now-viral "dense bean salad," didn't build a 3 million strong social media following by chasing virality. She built it by solving a problem. At a time when protein goals were trending and food prices were rising, she noticed something simple: beans were affordable, high-protein, and meal-prep friendly.
Ranking on Google still matters. But if a prospective client asks an AI platform for the top providers in your category and your brand is not included, you are missing a growing percentage of buying conversations. This shift introduces a new visibility gap for mid-market companies competing in crowded industries.
Most founders spend their energy on social media posts and paid ads while ignoring the audience they've already built. You have people's email addresses. They gave them to you. And you're not talking to them, or you're sending them content that doesn't deserve their attention. With over 4.4 billion email users worldwide, the newsletter you could be writing is the growth channel most likely to change your business. The founders who figure this out build something no algorithm can take away.
Most entrepreneurs obsess over their competition. They study their competitors' pricing, analyze their marketing, and lose sleep wondering how to differentiate themselves. But what no founder wants to admit is the threat isn't competition-it's obscurity. Lack of interest may not be the problem My company has worked with hundreds of entrepreneurs who are exceptional at what they do. These clients offer incredible products, game-changing services, and decades of expertise.
Post a video and just hope to win the lottery of virality. But just like winning the lottery, it is not a realistic way to run a business. If you actually want to be successful, it requires long term planning. Here, the High Social platform and tools like this can help you. Rather than being a ghost chaser, you get real, organic TikTok followers through AI-based targeting. No mass follows or ghost accounts. Just a genuine community of real users.
Few things in life feel as empowering and invigorating as running your own business. That sense of facing down challenges and building something meaningful can't be beat. Of course, in times of uncertainty, the challenges can start to feel like they are outweighing the rewards. And while we might be tempted to retreat and minimize the scope of our growth plans, now is the time to stand up and stand out.
At small scale, you can get away with shortcuts: duplicate location pages, generic blogs, loosely managed Google Business Profiles. At scale, those same shortcuts compound into real damage. Copy-paste location pages that differ only by city name Inconsistent business information across listings Franchisees editing content independently without guardrails Agencies treating 40 locations like one website The result? Keyword cannibalization, diluted authority, slow indexing and rankings that plateau no matter how much content you publish.
You've conquered the enthusiasts. Now comes the harder part: reaching everyone else. Employees using AI effectively save 5.4% of work time weekly -over two hours per 40-hour week. At a company of 5,000, if just half of employees achieve that efficiency gain, you've created the equivalent of 125 additional full-time employees without increasing headcount. The opportunity is massive. But scaling from early adoption to majority usage requires understanding why most people resist new technology-and what changes their minds.
Many new entrepreneurs buy software believing that it will be plug and play. However, software onboarding is a complex process and something that takes a long time, especially when you factor in things like the need to train multiple employees. Unfortunately, a lot of SAAS platforms also have poor onboarding processes. While they might provide a minimum level of support, they really give you the assistance you need to implement effective solutions in your enterprise at scale.
Hello, I am about to launch a website which offers an analytic tool which will enable traders in the financial market to analyze their performance. I will post on a few selected forums an offer of free full use of the tool. CHat GPT claims that a period of 30 days will be enough as by then users will be well familiarized with the system and a longer period will be unnecessary.
Let me be blunt: if you're still dumping money into digital lead generation and wondering why your conversion rates are dismal, you're fighting the wrong battle. I've grown the number of closed loans by 35% over four years not through fancy CRM systems, not through paid advertising, not through some revolutionary fintech solution. Through relationships; old-fashioned, face-to-face, coffee-meeting, show-up-consistently relationships.
Feeling overwhelmed isn't a time-management problem - it's a leverage problem. But understanding smart AI strategies can get you out of the weeds and back to focusing on the kind of work that actually helps your business grow. You'll learn how to turn AI into an invisible team working behind the scenes to support your business without adding more tools, noise or complexity.
While experimentation is essential, traditional A/B testing can be excessively slow and expensive, according to DoorDash engineers Caixia Huang and Alex Weinstein. To address these limitations, they adopted a "multi-armed bandits" (MAB) approach to optimize their experiments. When running experiments, organizations aim to minimize the opportunity cost, or regret, caused by serving the less effective variants to a subset of the user base.
The Learning Management System (LMS) market is crowded, competitive, and increasingly mature. New platforms launch every year, feature sets continue to converge, and buyers face no shortage of options. Yet, despite these conditions, a subset of LMS companies continues to grow significantly faster than the rest, often by implementing effective business growth strategies. This growth is not accidental. It is directly related to the changes in the L&D market. Specifically, the focus has changed.
Moving from exclusivity to syndication isn't just a tactical move. It's a smarter, more flexible way to grow in a crowded digital world. A few years ago, exclusivity meant success. However, today, audiences have an abundance of choices. Growth now depends on the value you deliver, how far your message travels and how relevant your content feels, not on keeping content locked in one place.
In 2024, Yanni Pappas was two months into his first full-time job as a business development representative (BDR) at Workshop-an Omaha-based company that provides internal communications teams with email marketing tools priced from $5,000 to $100,000 per year-when he got transferred to a new role. Now working as a "special products BDR," he was cut off from his company's inbound lead system, making his task of landing demos with prospective customers infinitely more difficult.
In 2026, the EdTech market is crowded and mature. LMS, LXP, skills platforms, AI-powered learning tools, and compliance solutions all compete for the same budgets. Nowadays, buyers are more cautious. CFOs reduce spending while enterprise deals take longer. In the meantime, customer acquisition costs keep rising, and switching costs are lower than many vendors expect. The hard truth in the market is this: great products are now table stakes.
The digital economy is shifting faster than most teams can adapt. The Epic vs. Apple ruling, which loosened the App Store's control over payment flows, simply accelerated a transition that was already underway. In practical terms, Epic challenged Apple's right to force developers into using its in-app payment system, opening the door for brands to steer users toward alternatives with different economics. When attribution visibility narrowed under Apple's app tracking transparency (ATT), customer acquisition cost (CAC) climbed.
Lately, one of the biggest challenges in growth for eLearning and HR tech companies is lead generation. The market is so crowded, with customer acquisition costs rising and buyers being hard to reach, making lead generation a challenge. As a result, HR leaders, L&D teams, and enterprise decision-makers are becoming increasingly skeptical of marketing claims. Taking into account this environment, relying solely on ad hoc campaigns and generic SaaS playbooks seems to no longer work.
Sometimes software founders are a weird bunch. They've built their businesses on open source software and the contributions of people who've done a lot of work for free. They've benefited at great length from infrastructure and tooling built on open standards that facilitate free exchange of data and ideas. Yet when it comes to their own software business, they hold the opinion that you should have as much vendor lock-in as possible when it comes to your users.
Every founder feels pressure to reinvent, to launch something new, move faster, or chase the next big idea. But in my experience building Piece of Cake Moving, the most reliable path to growth isn't constant reinvention; it's consistent execution. When products and pricing look similar, execution becomes the defining differentiator. Small operational details compound into a noticeably better customer experience. The difference between a forgettable experience and a remarkable one often comes down to the smallest moments.
Probability and statistics affect every aspect of our lives. After all, statistics is simply taking the probability of any given event and putting it down in plain black and white. This means that the lessons businesses can learn from casino odds can easily be applied to every element of your operations. Hedging your bets is useful for more than just managing your betting bankroll; it can be essential for ensuring your business remains profitable even when you make a new investment or try a new approach.
Over the last couple of years, the most interesting thing I have noticed when studying the brands dominating in the digital era is that most of the successful new big market disruptors - those making millions of dollars a month from online ads alone - have risen to fame thanks to their own internal marketing teams. This is especially true for those in the e-commerce space, who have grown predominantly through Facebook advertising.
Here's what actually happened: A Microsoft employee working on Bing proposed a seemingly minor change to how the search engine displayed ad headlines. The idea required minimal effort-just a few days of engineering time-but it was buried among hundreds of other proposals. Program managers deemed it insignificant and let it languish. The breakthrough came when an engineer, recognizing the low development cost, decided to test the idea anyway.
Building authority through smart content placement People judge your brand by where they see your content. Publishing on well-respected industry sites does something powerful. You tap into their existing readership. You also borrow credibility from their reputation. Their audience already trusts them. That trust transfers to you when your content appears there. Working with professional guest posting services simplifies the whole process. They identify sites that match your niche. They create content that fits editorial guidelines. They land placements that bring actual visitors.
Three weeks ago, I tested something that completely changed how I think about organic traffic. I opened ChatGPT and asked a simple question: "What's the best course on building SaaS with WordPress?" The answer that appeared stopped me cold. My course showed up as the first result, recommended directly by the AI with specific reasons why it was valuable. I hadn't paid for advertising. I hadn't done any special promotion.
Shoham Lachkar is an industry-recognized mobile growth expert with over 15 years of experience in ASO (app store optimization), SEO, and performance marketing initiatives. Lachkar holds expertise in ASO, organic growth, user psychology, and mobile marketing and contributes to building scalable frameworks globally. As a leader across multiple top mobile-gaming and marketing organizations, she oversaw ASO strategy for a global portfolio of widely used apps and collaborated with brands whose products have achieved significant reach across major app stores.
Britain's small business leaders are embracing a new ethos of marginal gains, with fresh research revealing how the so-called "1% mindset" is quietly shaping a new wave of SME growth. According to Adobe, which has launched its Adobe Express 'One Better' movement alongside entrepreneur Steven Bartlett, more than 90 per cent of SME owners familiar with the term believe that making small, continuous improvements delivers measurable benefits to productivity and profits.
"If I had to go back to square one, I'd jump right into building something online that solves a real world problem," said Kirksey. He explained he wouldn't waste any time chasing trends or products that might work. "I'd hit the ground running with SEO and digital marketing services, because they're something everyone will always need no matter what the economy is like," according to Kirksey.
