Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay
Briefly

One statement from a Google executive stood out: 'There's not going to be a day that we go from 1% to 100%; it's going to be a gradual ramp up... We don't want people to feel like things are broken.'
Ad tech execs master the art of reading between the lines in Google meetings, focusing on what is unsaid as much as what is said, guiding their strategic decisions.
Read at Digiday
[
add
]
[
|
|
]