Would you like extra fries? Would you like to go large? Not all people, but I think there's definitely a large proportion of people who may feel judged in those instances, and may say no. Plus, there's really good product imagery on the terminals, so you can see the product, you can see what's in it, you can see all the other products linked to it as well. So there's that.
Cross-cultural research consistently shows that men eat more meat than women, particularly beef and processed varieties. Large-scale surveys from the United States, United Kingdom, Europe, the Middle East, and Australia reveal not only larger portions but also more frequent meat consumption among men. Women, by contrast, tend to eat more plant-based foods and smaller servings of meat, while vegetarianism and veganism remain markedly more prevalent among women than men.
Maybe you were at a coffee shop and when your turn came, you opened your payment app, tapped your phone on the payment device, grabbed your cappuccino, and were done. Quick and easy. Maybe too quick and easy. Did the coffee shop miss a chance to engage with you? Did Mastercard miss an opportunity to show how their brand made this "priceless" moment possible? Did you miss an opportunity to teach your 8-year-old daughter a lesson on the value of money?
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I've been teaching Psychology at the college level since 1994. Near the start of many of my classes, I ask students to raise their hand if they came to college thinking that the words "Psychology" and " Therapy" were synonymous. Invariably, more hands go up than not. Most fresh college students seem to think that psychology simply is therapy. I know I thought that when I started as a Psychology major at the University of Connecticut in 1988.
In the 1960s and 70s, researchers showed that while people's actions are heavily influenced by the context around them, we tend to explain behavior by focusing on internal traits. This tendency, for example, to say someone was rude because they are a rude person, rather than because they were in a stressful situation, is called the Fundamental Attribution Error. We pay less attention to the context and attribute behavior to the content of a person's character.
For about 12 years, I was a French horn player in Barcelona. At 28, I went back to school and got my bachelor's degree through distance learning. Then, I became a behavioral scientist. First, I got my master's in economics. For my Ph.D., I focused on public policy analysis and human behavior, learning what makes people tick. I thought: "Where's this stuff been my whole life?"
