fromThe Drum3 months agoJudge of the Day: Wendy Duggan, director of marketing at PrimarkWendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.
Marketing techfromThe Drum3 months agoJudge of the Day: Mitin Chakraborty, head of marketing at Babyshop, Landmark GroupMitin Chakraborty highlights the challenge of brand differentiation in uncertain markets while maintaining consistency across diverse regions.
fromForbes3 months agoWhy True Integration Is The Holy Grail Of MarketingClients crave it, agencies promise it, but nobody seems to agree on what integration means or why it's so damn hard to achieve.Marketing tech
Marketing techfromTech.co5 months agoReport: 27% of CMOs Avoid GenAI in Marketing CampaignsCMOs face significant campaign performance challenges despite high budget investments.Coordination issues with other teams hinder marketing execution effectiveness.