fromForbes3 months agoMarketingCouncil Post: Level Up Your 2025 Marketing Budget: 5 Areas You Need To Invest InExperiential marketing budgets are crucial for businesses, with 80% of companies increasing funding for this area to enhance customer engagement.
fromHubspotin 3 monthsMarketingBanking on Social: How to Build a Social Media Budget & Spend Smarter in 2025Marketers face increased scrutiny on budgets and ROI, necessitating smarter social media budget strategies.A comprehensive social media budget covers strategy, content, community management, analytics, and tools for optimal performance.
fromMarTech11 months agoMarketingMaximizing martech's impact: Insights from the CMO Survey | MarTechCompanies face challenges in realizing marketing technology benefits due to contradictory practices like increasing investment alongside ongoing integration challenges.
fromMarTech11 months agoMarketingMartech spending falls to lowest level in 10 years | MarTechMartech spending reached a decade low, with CMOs prioritizing media spend and facing diminishing influence over martech.