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#ai
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromAol
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing
fromThedrum
1 day ago

Exit Bee hires Neil Stewart as Business Development Director as its client roster grows

Exit Bee enhances online advertising performance with new leadership and innovative ad formats.
#public-relations
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
fromFast Company
2 weeks ago
Marketing

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Media industry
fromEntrepreneur
2 days ago

The 3 PR Strategies I Stopped Recommending to Clients After They Backfired

Traditional press releases are losing effectiveness; personalized pitches to journalists yield better results.
Marketing
fromFast Company
1 week ago

Most companies start PR too late

Businesses should start PR efforts early, not just when major announcements are imminent, to build credibility and visibility.
Marketing
fromFast Company
2 weeks ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
#marketing
Marketing tech
fromAdExchanger
4 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromThe Drum
4 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
4 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromPPC Land
6 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromInc
6 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing tech
fromAdExchanger
4 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromThe Drum
4 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
4 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromPPC Land
6 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing
fromInc
6 days ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
#advertising
Marketing tech
fromExchangewire
1 day ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromExchangewire
1 day ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Web design
fromThe Drum
2 days ago

Expert insights on winning strategies at The Drum Search Awards

Winning entries in awards require understanding essential elements and leveraging technology effectively.
Digital life
fromBusiness Matters
3 days ago

How Much Are You Spending on Subscriptions? New UK Laws Make Refunds and Cancellations Easier for Consumers

New laws will simplify subscription cancellations, potentially saving consumers £400 million annually by preventing subscription traps.
#seo
UK politics
fromTheregister
1 day ago

Capita won troubled UK pensions gig after performance checks

Capita was awarded a £239 million contract for the Civil Service Pension Scheme despite issues causing payment delays for retirees.
Online learning
fromEntrepreneur
3 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
Growth hacking
fromEntrepreneur
2 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
#digital-marketing
Fundraising
fromThedrum
2 days ago

Nottingham Digital Summit

Nottingham Digital Summit is a free digital marketing conference on June 21, supporting homelessness charity Framework.
Marketing
fromThedrum
1 day ago

MZ Wallace appoints Croud to drive international growth

Croud helps brands achieve growth through innovative intelligence and a flexible, scalable agency model.
Marketing
fromThedrum
2 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Fundraising
fromThedrum
2 days ago

Nottingham Digital Summit

Nottingham Digital Summit is a free digital marketing conference on June 21, supporting homelessness charity Framework.
Marketing
fromThedrum
1 day ago

MZ Wallace appoints Croud to drive international growth

Croud helps brands achieve growth through innovative intelligence and a flexible, scalable agency model.
Marketing
fromThedrum
2 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
fromLondon Business News | Londonlovesbusiness.com
2 days ago

Koodos accelerates growth following success of purpose-driven investment strategy - London Business News | Londonlovesbusiness.com

At Koodos, we're building something fundamentally different. Our focus is on backing companies that genuinely improve people's lives, while helping investors access opportunities they wouldn't normally see.
Venture
Remote teams
fromCity AM
4 days ago

Hybrid working overtakes pay in race for UK tech talent

Hybrid working is now the primary strategy for UK firms to attract tech talent, surpassing salary as a competitive factor.
European startups
fromTearsheet
4 days ago

How Wise is betting on infrastructure and brand - Tearsheet

Cross-border payments face inefficiencies; Wise aims to streamline this with direct connections to local payment systems.
fromThedrum
4 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Chelsea
fromwww.fourfourtwo.com
4 days ago

Chelsea financial accounts reveal why Blues must become a selling club immediately

Chelsea's financial strategy involves selling assets to its parent company for immediate profits, raising concerns about compliance and operational losses.
Psychology
fromLondon Business News | Londonlovesbusiness.com
5 days ago

Are London businesses judging first impressions more than ever? Insights from 38 Devonshire Street - London Business News | Londonlovesbusiness.com

Presentation significantly influences perception and trust in London's competitive business environment, often overshadowing credentials and experience.
Healthcare
fromTheregister
5 days ago

NHS pays 46K to prep next Microsoft licensing round

NHS England is investing £46,000 in benchmarking services to prepare for upcoming software licensing negotiations.
Video games
fromKotaku
6 days ago

Project Helix Swag Has Already Begun Circulating With Influencers

Xbox is struggling with sales and leadership changes, launching Project Helix merchandise despite the console's release being years away.
Marketing
fromDigiday
2 days ago

U.K. brands increase media spend despite economic stormclouds

U.K. advertisers plan to increase media budgets by over 7% in Q1 2026 despite economic concerns.
Marketing tech
fromThedrum
1 day ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
UK news
fromBusiness Matters
1 week ago

The Time to Diversify is Now: Stable Business Adapt During Times of Instability

Stable businesses adapt during instability, particularly in response to changes like the Remote Gaming Duty increase in the UK.
#qr-codes
Web design
fromThedrum
4 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
4 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
4 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
4 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
fromTheregister
1 week ago

Windows asks a networking question on a Stratford billboard

The pop-up covering a sizeable chunk of the billboard makes it clear that a PC is lurking behind the scenes, raising questions about network security and management.
London
Media industry
fromVariety
2 days ago

Alex Cooper's Unwell Hires Joanne Bradford as President to Lead Expanded Executive Team

Unwell has appointed Joanne Bradford as president to drive growth and oversee operations, including partnerships with major brands.
Online marketing
fromHubspot
4 days ago

How to Show Up in ChatGPT Results and Get Noticed by Customers

AEO strategies can significantly enhance visibility in AI answers like ChatGPT, leading to increased qualified leads.
Marketing
fromExchangewire
2 days ago

IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years

UK marketing budgets are rebounding with a net balance of +7.3%, indicating renewed confidence and strategic investment in growth despite economic uncertainties.
Marketing tech
fromThedrum
2 days ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
London startup
fromWIRED
2 days ago

Anthropic Plots Major London Expansion

Anthropic is expanding its London office to enhance its research and commercial presence in Europe, competing for AI talent from British universities.
Media industry
fromExchangewire
2 days ago

Digest: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

Netflix is shifting focus to ads and content after abandoning the Warner Bros. deal, while IAB introduces guidelines for AI-driven commerce media.
Marketing tech
fromExchangewire
3 days ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Marketing
fromThedrum
2 days ago

Uncrap The World

WGAC aims to increase global brand awareness to promote eco-friendly choices and support sanitation access for those in need.
Marketing tech
fromForbes
4 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
London startup
fromBusiness Matters
6 days ago

Sends shares Q1 2026 business update and product progress

Sends has made significant advancements in product development, infrastructure, and community engagement during Q1 2026.
Marketing tech
fromExchangewire
4 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
fromLondon Business News | Londonlovesbusiness.com
5 days ago

Burger King UK expands despite cost pressures with 60m funding boost - London Business News | Londonlovesbusiness.com

Burger King UK has secured a £60 million financing package from lenders to support its expansion plans, which include opening over 30 new restaurants in 2026. The majority of these will be company-owned, while some will operate under franchise agreements.
London startup
Marketing
fromPR Daily
2 days ago

The most overrated PR trends today - PR Daily

PR trends fluctuate, with some becoming industry standards while others fade quickly.
Marketing tech
fromMarTech
4 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
#artificial-intelligence
London startup
fromBusiness Matters
5 days ago

UK firms risk being left behind as AI adoption gap widens, warns PwC

UK businesses lag behind global leaders in AI investment and innovation, risking their competitive edge in the market.
Marketing tech
fromMiami Herald
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
London startup
fromBusiness Matters
5 days ago

UK firms risk being left behind as AI adoption gap widens, warns PwC

UK businesses lag behind global leaders in AI investment and innovation, risking their competitive edge in the market.
Marketing tech
fromMiami Herald
5 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
5 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing
fromBusiness Matters
6 days ago

Why Sustainable Promotional Products Are Reshaping How SMEs Build Brand Loyalty

The shift towards eco-friendly promotional merchandise is essential for businesses to convey responsibility and meet market expectations.
London startup
fromBusiness Matters
5 days ago

OpenAI doubles down on London with first permanent office despite Stargate U-turn

OpenAI's London headquarters emphasizes the importance of talent over infrastructure in the UK's AI sector.
Online marketing
fromThedrum
3 weeks ago

MRS Secures 9 Shortlists and Wins Two Prestigious Awards

MRS won Best Local Campaign (PPC) and was runner-up for Best Small PPC Agency at the UK Search Awards.
#retail-media
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
4 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
5 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromMarTech
4 days ago

AI rewards brand meaning and punishes everything else | MarTech

AI demands brand clarity for visibility, impacting long-term investment returns significantly.
Marketing tech
fromAcast
1 week ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing
fromThedrum
5 days ago

How to Create Impact with your next Multi-Channel Marketing Campaign

Successful multi-channel marketing requires a clear campaign strategy before selecting appropriate channels to avoid wasted resources and confusion.
fromThedrum
5 days ago

The Mill and MPC Advertising unite under The Mill brand

The new consolidated studio will be led by Josh Mandel, previously CEO of The Mill, who will be taking on the new role of President of Advertising at Technicolor Creative Studios.
Marketing
Marketing tech
fromExchangewire
1 week ago

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.
fromThedrum
1 week ago

How Vodafone drove brand awareness amid changing Ofcom regulations

Vodafone EVO promises greater flexibility and control over sole traders' digital lives by enabling them to pay for their phone and airtime separately, creating monthly plans that suit their needs better than any off-the-shelf subscription.
Marketing tech
London startup
fromwww.independent.co.uk
3 weeks ago

Why Britain's top brands are being sold off or split by their owners

The Independent provides accessible journalism on critical issues like reproductive rights and corporate changes, relying on donations to support its reporting efforts.
fromComputerWeekly.com
3 weeks ago

Cambridge MC boosts comms procurement with Carrier Club acquisition | Computer Weekly

The Carrier Club has operated on the principle that 'in business, as in life, you don't get what you deserve, you get what you negotiate.' This philosophy underpins its approach to procurement-as-a-service.
London startup
Marketing tech
fromAccounting Today
2 weeks ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
fromCity AM
2 months ago

UK businesses should prepare for ChatGPT ads now

Employees opening ChatGPT across the UK won't find promotions sitting beneath answers, nudging their purchases and reframing advice. Details like this matter, because clarity matters, and confusion breeds bad decisions. Right now, advertising inside ChatGPT is being tested in the United States on free and low cost tiers. UK rollout has not been announced, but you can guarantee mistakes will happen as history has shown us time and time again. Complacency would be the wrong response.
Artificial intelligence
E-Commerce
fromBusiness Matters
2 months ago

'Growth isn't chased. It's engineered': How NEO Innovations is helping U.S. brands scale into the UK

Sustainable e-commerce growth requires designed systems, structure, and clarity rather than reactive tactics, enabling scalable cross-border expansion into markets like the UK.
fromThedrum
3 weeks ago

Commercial Leader Saint Betteridge Joins Picnic Media

Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.
Marketing tech
fromExchangewire
1 month ago

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

UK marketers are forecasting an average 41% increase in pDOOH spending over the next 18 months, notably higher than the 32% growth projected in 2024, pointing to accelerating momentum as advertiser confidence matures.
Marketing tech
fromExchangewire
1 month ago

digitalAudience Accelerates UK Expansion with Local Leadership

I'm excited to join digitalAudience to help UK publishers and brands unlock first-party value in a privacy-respecting way, smarter match rates, stronger advertiser - publisher partnerships and better outcomes for users and businesses.
Marketing tech
fromDigiday
1 month ago

'Nobody's asking the question': WPP's biggest restructure in years means nothing until CMOs say it does

Nobody's asking this question. Nobody's saying, 'hey, what's going on over there at WPP?' It's just not happening. Most have no idea it's even happened. They don't read the trades. They hear about this stuff through consultants, or when an agency review forces them to run the rule over who they're working with.
Marketing
fromLondon Business News | Londonlovesbusiness.com
2 months ago

The rising cost of paid media in major UK cities and what smaller brands can do about it - London Business News | Londonlovesbusiness.com

Running a business in a major UK city has never been for the faint of heart. Between the skyrocketing rents in London, the competitive salaries in Manchester, and the general cost of keeping the lights on in Birmingham, the overheads are enough to keep any founder awake at night. But lately, there's another headache that's becoming impossible to ignore. The cost of paid media advertising has shot up from being a manageable expense to a serious drain on resources.
Marketing tech
Marketing
fromThe Drum
2 months ago

iCrossing hires Paula Jago for head of UK operations role

Paula Jago will lead iCrossing's UK operations, developing and executing the agency's UK growth and operational strategy.
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
2 months ago

Influencer platforms in the UK: What local brands should look for - London Business News | Londonlovesbusiness.com

Use an influencer platform with UK-ready, end-to-end workflows that enforce disclosure, claims discipline, privacy-safe recruitment, and finance-ready reporting to limit enforcement and reputational risk.
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