#roas

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fromSocial Media Today
2 weeks ago

Research Shows that Snapchat Delivers Better Results for E-commerce Brands

Snapchat outperformed other platforms with a 7.5% improvement in ROAS, while also maintaining the lowest CPA.
#advertising
fromMarTech
1 month ago
Marketing tech

TranUnion data shows importance of good targeting for ROAS | MarTech

Better targeting can increase return on ad spend (ROAS) up to 9x, while mis-targeting can reduce ROAS by 90%.
fromSocial Media Today
1 month ago
Marketing tech

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
Marketing tech
fromSocial Media Today
1 month ago

Meta Provides Additional Parameters To Guide AI-Powered Ads

Advertisers can now optimize for higher ROAS by sharing detailed profit data and utilizing granular targeting through Meta's advertising system.
more#advertising
Marketing tech
fromSearch Engine Roundtable
3 months ago

Google Responds To Comprehensive Performance Max Report

Mike Ryan's report on Google Ads Performance Max campaigns reveals both strengths and important insights influencers advertisers.
Advertisers are seeing improved ROAS with Performance Max campaigns, showing effectiveness in meeting demands.
fromForbes
8 months ago

Council Post: Is ROAS Losing Its Status As A Juggernaut Metric?

As the metrics that once defined success evolve, business owners must pivot from traditional indicators toward more concrete measures such as conversions and average order value, integrating these into their overall strategy to truly reflect marketing effectiveness.
Marketing
fromFast Company
11 months ago

How private equity's obsession with this one marketing metric stunts brand growth

ROAS, while popular for measuring marketing effectiveness, hinders long-term growth for private equity-backed brands by oversimplifying performance metrics.
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