#steven-bonnell

[ follow ]
fromApaonline
11 hours ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
fromKotaku
2 days ago

YouTube's Gaming Historian Steps Back After 15 Years

"Today I'm announcing I will no longer be making Gaming Historian videos. There's nothing dramatic behind it, I promise."
Games
fromwww.theguardian.com
2 days ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
US politics
fromWIRED
3 days ago

Edward 'Big Balls' Coristine Is Helping Out on Viral Fraud Videos Now

Nick Shirley claims his video on California fraud was supported by data from Edward Coristine of the Department of Government Efficiency.
Marketing tech
fromForbes
3 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#social-media
Social media marketing
fromForbes
3 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromTheStreet
6 days ago

Kevin O'Leary says this is the highest-paying job right now

Social media customer acquisition specialists can earn up to $250,000 without a degree, leveraging measurable performance-based content creation.
Social media marketing
fromForbes
3 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Media industry
fromNatesilver
1 day ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Social media marketing
fromTheStreet
6 days ago

Kevin O'Leary says this is the highest-paying job right now

Social media customer acquisition specialists can earn up to $250,000 without a degree, leveraging measurable performance-based content creation.
#youtube
Media industry
fromTechCrunch
1 week ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

Media industry
fromTechCrunch
1 week ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
fromDigiday
2 months ago
Marketing

Future of TV Briefing: YouTube develops new program to pitch brands on top creators' shows

Boston Celtics
fromMashable
3 days ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
Poker
fromnews.bitcoin.com
4 days ago

Kick Co-Owner Trainwreckstv Burns Through $10M After Streaming Return: 'Worst I've Ever Run'

Trainwreckstv returned to streaming with significant gambling losses, facing a $10 million downswing despite a partial recovery of $4 million.
Podcast
fromTechCrunch
4 days ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
Left-wing politics
fromwww.mediaite.com
4 days ago

Hasan Piker Is the Left's Candace Owens. The Press Treats Him Like a Rock Star.

Hasan Piker's public persona contrasts sharply with his actual statements, often made for shock value and media attention.
Video games
fromGamesBeat
6 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
#creator-economy
fromForbes
5 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

Media industry
fromBusiness Insider
1 month ago

Former MrBeast manager Reed Duchscher explains how to find fame on TikTok, and make money on YouTube

Platforms now algorithmically limit creator reach by segmenting audiences into narrow content lanes, making it increasingly difficult for individual creators to achieve MrBeast-level dominance across entire platforms.
Social media marketing
fromDigiday
2 months ago

Not all creators are the same: How the creator economy breaks down by business model

Content creators form distinct business types and tiers with different economics, revenue models, and audience relationships, reshaping media economics and brand partnership strategies.
Marketing
fromForbes
5 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
fromDigiday
2 months ago
Social media marketing

Not all creators are the same: How the creator economy breaks down by business model

fromDigiday
4 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

"Our investment paid off, because two months later, COVID hit and TikTok booms. This is where it really all began in terms of the TikTok creator economy."
NYC startup
Gadgets
fromThe Verge
5 days ago

A YouTuber channeled his distaste for the PS5's design into slick console covers

The BoxPlates transform the PS5's design from curvy to flat, appealing to those dissatisfied with its original look.
#openai
fromTNW | Investors-Funding
3 days ago
Media industry

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
fromwww.theguardian.com
4 days ago
Media industry

OpenAI buys tech talkshow TBPN in push to shape AI narrative

OpenAI acquires TBPN to enhance public engagement on AI while allowing the show to maintain editorial independence.
Media industry
fromDigiday
7 hours ago

What OpenAI's TBPN deal reveals about branded entertainment's limits

OpenAI's acquisition of TBPN highlights the value of authentic content in building audience relationships beyond traditional advertising.
Media industry
fromArs Technica
3 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
3 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
English Premier League
fromwww.theguardian.com
6 days ago

The Breakdown | Parling's TV spat with Doyle symbolises the tug of war for rugby's modern soul

Geoff Parling's reaction to a TV presenter on the pitch became a viral moment, highlighting tensions between media and sports preparation.
Toronto startup
fromwww.businessinsider.com
1 week ago

I'm an OnlyFans model and Twitch streamer on an extraordinary artist visa. The US gives me the freedom to do work I love.

Living in the US significantly advanced my career as a Twitch streamer and OnlyFans model, enabling me to support my family and obtain an O-1B visa.
fromThe Atlantic
5 days ago

Today's Atlantic Trivia: Video Games

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.
Games
Television
fromwww.businessinsider.com
5 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
fromwww.independent.co.uk
2 weeks ago

The YouTuber who tried to get away with murder by live streaming' Grand Theft Auto

At the precise time of the murder, McCullagh, known online as 'votesaxon07', appeared to be drinking alcohol and livestreaming himself playing computer games to an online audience.
UK news
Liverpool FC
fromwww.bbc.com
2 weeks ago

'They think I just go home and make TikToks - it's not true'

Alisha Lehmann aims to change perceptions of female footballers while balancing her social media presence and dedication to the sport.
Careers
fromBusiness Matters
2 weeks ago

Michael Griffin: From Player to Gaming CEO

Michael Griffin's journey in the gaming industry began from humble beginnings, emphasizing the importance of hands-on experience and understanding the customer.
Video games
fromwww.theguardian.com
2 weeks ago

In the killer world of online gaming, there are no hits any more just survivors

Highguard's rapid failure demonstrates that modern online games face extreme pressure to deliver immediate returns, leaving no room for player learning curves or developer iteration.
Miscellaneous
fromWIRED
3 weeks ago

Louis Theroux on the Manosphere: 'It's Highly Profitable to Be a Dick on the Internet'

Louis Theroux's Netflix documentary examines how toxic influencers in the manosphere attract young men through misogynistic and racist content designed to sell products and services.
Marketing
fromForbes
3 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Social media marketing
fromwww.businessinsider.com
1 week ago

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.
Video games
fromKotaku
3 weeks ago

Jeff Kaplan: Stop Complaining About Games You Won't Play

Jeff Kaplan advises people complaining about games they haven't played to stop, as developers ignore such feedback and it accomplishes nothing.
Gadgets
fromEngadget
4 weeks ago

Rode's Rodecaster Video Core makes livestreaming even cheaper

Rode launches Rodecaster Video Core, a budget-friendly all-in-one studio setup controlled entirely through the Rodecaster App with automatic feed switching capabilities.
Online learning
fromPoynter
1 month ago

We partnered with streamers to talk rage bait, toxicity and media literacy. You can, too. - Poynter

MediaWise launched G.A.M.E. to combat misinformation in gaming spaces by partnering with gamers and streamers to reach young audiences through their preferred platforms.
Media industry
fromDigiday
5 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Social media marketing
fromBusiness Insider
3 weeks ago

Loose rules, big money: Why Clavicular and other streamers are flocking to Kick

Kick has become a lucrative alternative platform for creators banned or rejected by mainstream brands, offering higher payouts and lighter content moderation than competitors like Twitch.
Video games
fromThe Verge
1 month ago

Marathon is in a sprint

Bungie's Marathon extraction shooter offers engaging gunplay and a bizarre sci-fi universe, but faces uncertain longevity in a volatile live-service market where games frequently fail and shut down.
Tech industry
fromThe New Yorker
1 month ago

"TBPN" and the Rise of the Tech-Friendly Talk Show

Two tech entrepreneurs launched TBPN, a daily live-stream talk show promoting technology with an enthusiast perspective, securing a partnership to broadcast from the New York Stock Exchange trading floor.
fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.
3 weeks ago

Creator Corner: Staples Baddie, Alysa Liu, Punch Monkey, Plus More Social Media Standouts | Muse by Clios

Kaeden Rowland has made shopping at Staples well, cool! A print specialist at one of the store's locations in upstate New York, this 22-year-old regularly posts videos of herself on the job. We watch her make cat mugs and help people strike the best poses for passport photos. She's the opposite of corporate-and that connects.
Social media marketing
fromHer Campus
4 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
fromKotaku
1 month ago

Markiplier Calls Out Hollywood After Iron Lung Becomes Horror Hit

At least a lot of Hollywood was willfully ignoring the potential of YouTubers here. There is that level of respect that I just haven't met yet. People have made movies before, just that it would be 'woefully unwise' to tackle writing, directing, acting and editing a movie myself.
Video games
Venture
fromFast Company
1 month ago

MrBeast's business empire stretches far beyond viral YouTube videos

MrBeast, via Beast Industries, is building a diversified $5 billion holding company spanning CPG, fintech, and food brands, rapidly scaling revenue and acquisitions.
fromKotaku
4 weeks ago

Asmongold Finally Cut From Mythic Talent Agency He Cofounded

We have spoken with Asmongold and mutually agreed to part ways. Mythic represents creators from a wide range of backgrounds and perspectives, and we are committed to fostering an environment grounded in respect and responsibility. We remain focused on supporting our creators and continuing our mission to help them build sustainable, long-term careers.
Media industry
Video games
fromWGB
1 month ago

Warning: Someone Is Impersonating Me On Twitch, Do Not Fall For It

A Twitch user impersonating a gaming critic is running a scam offering fake featured growth case studies to streamers using stolen branding and Discord contact methods.
fromThe Atlantic
1 month ago

The YouTuber Who Paid His Own Way Into Hollywood

At the box office earlier this month, four out of the five top-grossing movies were not from big companies. There was Solo Mio, an inspirational romantic drama starring Kevin James from the faith-based distributor Angel Studios; a filmed concert from the K-pop group Stray Kids; and a French adaptation of Dracula from the director Luc Besson that had already made big money overseas.
Film
Artificial intelligence
fromGameSpot
2 months ago

This AI VTuber Just Beat A Huge Twitch Record, But It's Not Who You're Expecting

Neuro and Evil Neuro's community repeatedly broke Twitch Hype Train records and propelled Vedal987 to over 328,900 subscribers, becoming the third-most-subscribed Twitch channel.
fromGameSpot
1 month ago

Marathon Server Slam Twitch Drops And Rewards

Starting on February 26 at 10 AM PT / 1 PM ET and finishing on March 2 at the same time, the Marathon server slam is an opportunity for players to get their hands on the game ahead of launch. It'll also allow Bungie to test its infrastructure before the full Marathon release date lands.
Video games
Marketing
fromThe Drum
2 months ago

How brands can align their interests with the interests of gamers

Brands can increase engagement and reach diverse audiences by integrating ads into interactive gaming experiences and aligning brand goals with player interests.
Marketing
fromGamesBeat
1 month ago

Creators and developer studios are approaching the business of UGC in very different ways

Developer studios operate across multiple platforms while individual creators typically focus on a single platform, producing divergent strategies for brand integrations in virtual worlds.
Television
fromBusiness Insider
2 months ago

MrBeast's 'Beast Games' co-creator on going bigger for season 2 without losing millions

Beast Games season two expands scale—100 strong vs 100 smart—balancing creative ambition with tighter budgets and contingency planning for over $10 million prizes.
Video games
fromKotaku
1 month ago

Games Are Losing The Attention War With Gambling And OnlyFans

Video games face stagnation as mobile user-generated content, online gambling, and platforms like TikTok, OnlyFans, and Roblox drive overall entertainment growth.
fromSocial Media Examiner
2 months ago

How to Position Yourself as a Video Influencer People Will Love : Social Media Examiner

A lot of businesses make the mistake of treating YouTube like a digital attic-a place to simply store videos they embed elsewhere. But you need to look at it differently: YouTube is the second-largest search engine in the world, and it's owned by Google. If you are already investing in Google search, you should be investing in YouTube. The strategy isn't to just broadcast information; it's to answer the specific questions your potential customers are already asking.
Marketing
Video games
fromKotaku
2 months ago

DrDisrespect Lies About Being Invited To Highguard Preview Event - Kotaku

Dr Disrespect posted a Highguard media badge claiming attendance, but attendees and the game's manager say he wasn't invited and the photo may be faked.
Video games
fromKotaku
2 months ago

Arc Raiders Is Losing Big-Name Streamers To A Wave Of Cheaters

Arc Raiders' rise meets a surge in cheating, prompting streamer backlash and commitments from Embark Studios to deploy anti-cheat patches.
Video games
fromKotaku
2 months ago

Dev Behind Last Year's Big Flop Is Still Paying Streamers To Play It

Developer Build a Rocket Boy and publisher IO Interactive continue sponsoring creators to promote MindsEye despite low Steam player counts and poor reception.
Video games
fromKotaku
2 months ago

Male Fortnite Creators Are Using Women To Market Their Maps

Misleading marketing uses young women as spokespeople, obscuring the true creators of popular Fortnite custom maps and disadvantaging female map makers.
fromKotaku
2 months ago

Highguard Breaks Radio Silence And The Internet Reacts

Since its reveal in December, Highguard has a strange few weeks. Being the big reveal at the end of the Game Awards, which reportedly the company didn't pay for, got it a lot of eyeballs, but also a lot of scrutiny. People tend to expect some big new sequel or long-awaited project to cap off host Geoff Keighley's annual award and trailer showcase. Instead, Geoff showcased a free-to-play online shooter that, too many online, looked too similar to many other games already out there.
Video games
[ Load more ]