#social-media-monitoring

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Growth hacking
fromQuartz
1 hour ago

Reddit Benefits From Strong User Growth: A Sign for More Upside?

Reddit's user growth and enhanced advertising strategies are driving significant revenue increases and expanding its market reach.
Marketing
fromMarTech
12 hours ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
#marketing
fromInc
17 hours ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing tech
fromFast Company
6 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Social media marketing
fromInc
17 hours ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing tech
fromFast Company
6 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
#ai
Marketing
fromMarTech
14 hours ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
fromDigiday
22 hours ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromAdExchanger
21 hours ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromMarTech
5 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing
fromMarTech
14 hours ago

Why AI-driven creative is failing and how to fix it | MarTech

AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Marketing tech
fromDigiday
22 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromAdExchanger
21 hours ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromMarTech
5 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Artificial intelligence
fromDigiday
22 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
#social-media
Media industry
fromNatesilver
1 day ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Digital life
fromwww.theguardian.com
5 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Media industry
fromNatesilver
1 day ago

Social media is turning into a freak show

Social media's influence on content quality and publisher success has led to a crisis in foreign policy and political communication.
Digital life
fromwww.theguardian.com
5 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Privacy technologies
fromwww.pcmag.com
6 hours ago

Not a Fan of Google's AI Overviews? Remove Them With These 4 Tricks

Google's AI Overviews dominate search results, reducing web traffic for publishers and causing factual errors, prompting users to seek ways to disable them.
#pet-market
Pets
fromAol
3 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
3 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
3 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Pets
fromAol
3 hours ago

How TikTok and Smart Tech Are Reshaping What Pet Owners Buy

Pet owners are increasingly selective in their purchases, influenced by social media and technology in the pet care market.
Podcast
fromFast Company
14 hours ago

3 AI tools that make keeping up with the news easier

Huxe is a personalized audio app that generates custom podcasts based on user interests, calendar, and email.
fromApaonline
14 hours ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Web design
fromMajic 102.3
10 hours ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
E-Commerce
fromDigiday
22 hours ago

Digiday+ Research: Retailers take a more complex approach to loyalty

Retailers increasingly rely on complex loyalty programs to enhance brand loyalty and adapt to changing market dynamics.
Data science
fromMedium
11 hours ago

15 Datasets for Training and Evaluating AI Agents

Datasets for training and evaluating AI agents are essential for building reliable agentic systems and preventing execution failures.
Online Community Development
fromTechCrunch
1 day ago

As people look for ways to make new friends, here are the apps promising to help | TechCrunch

The rise of friendship apps addresses increasing loneliness and social isolation, providing platforms for meaningful connections among individuals.
#meta
Social media marketing
fromForbes
21 hours ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Social media marketing
fromDigital Trends
1 week ago

You are about to see a flood of product recommendations on Instagram and Facebook

Meta introduces affiliate tools on Instagram and Facebook, integrating shopping directly into posts and Reels for a seamless purchasing experience.
Social media marketing
fromForbes
21 hours ago

The Meta Trial And Navigating The Post-Addiction Landscape For Brands

Meta faces legal challenges regarding social media addiction, potentially altering advertising practices and brand strategies on these platforms.
Social media marketing
fromDigital Trends
1 week ago

You are about to see a flood of product recommendations on Instagram and Facebook

Meta introduces affiliate tools on Instagram and Facebook, integrating shopping directly into posts and Reels for a seamless purchasing experience.
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
#meta-platforms
Social media marketing
fromThe Motley Fool
7 hours ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
fromThe Motley Fool
10 hours ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Social media marketing
fromBenzinga
6 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromThe Motley Fool
7 hours ago

This Is a Troubling Trend Meta Platforms Investors Should Watch Out for in Future Quarters | The Motley Fool

Meta Platforms faces challenges as expenses grow faster than revenue, impacting earnings growth and stock performance.
Marketing tech
fromThe Motley Fool
10 hours ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Social media marketing
fromBenzinga
6 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Growth hacking
fromEntrepreneur
9 hours ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
fromFast Company
16 hours ago

The workers secretly influencing their companies' AI usage

Estefania Angel noticed that while her company helped other enterprises set up AI, it did not use those systems internally. She began using AI apps in Slack, Outlook, and Google to track assignments, which garnered attention from her superiors.
Artificial intelligence
Data science
fromAol
10 hours ago

Demystifying structured data: How to speak an LLM's native language

Structured data is essential for LLMs to accurately interpret and rank online content, enhancing search visibility and user engagement.
Media industry
fromAdExchanger
4 days ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
#ai-search
Online marketing
fromSocial Media Explorer
4 hours ago

Why Google Knowledge Panels Matter More Than Ever for Professionals in 2026 - Social Media Explorer

A Google Knowledge Panel enhances online credibility and influences how professionals are perceived by clients and partners.
Marketing
fromEntrepreneur
3 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Media industry
fromTheWrap
5 days ago

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.
fromRaymondcamden
2 weeks ago

Finding Your Most Popular Bluesky Followers

I've built a number of demos already using Bluesky's APIs, and for the most part, they're easy to use and "just work" - which is all you want from an API. That was my expectation going into this little demo, but what I was really surprised by was the fact that everything I needed to do could be done without any authentication at all. I didn't need oAuth, I didn't need an API key, I just hit public endpoints and everything just worked.
JavaScript
Online marketing
fromEntrepreneur
1 day ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Digital life
fromDigiday
6 days ago

In graphic detail: The long road to accountability for social media platforms

Big tech giants are now held accountable for harming children, marking a significant shift in social media regulation.
Marketing tech
fromMarTech
13 hours ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
#influencer-marketing
Marketing
fromDigiday
1 week ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Social media marketing
fromSocial Media Explorer
2 weeks ago

How to Find the Right Influencer for Your Brand in 2026 - What AI Changes in the Discovery Process - Social Media Explorer

AI-powered tools are essential for effective influencer discovery, moving beyond follower count to match audiences with brand demographics in real time.
Marketing
fromDigiday
1 week ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Social media marketing
fromSocial Media Explorer
2 weeks ago

How to Find the Right Influencer for Your Brand in 2026 - What AI Changes in the Discovery Process - Social Media Explorer

AI-powered tools are essential for effective influencer discovery, moving beyond follower count to match audiences with brand demographics in real time.
Online marketing
fromMakeUseOf
5 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
fromFast Company
1 week ago

Sora never understood what makes social media work

Sora was probably never going to succeed as a social media service. Social media platforms anchor in the real world... People do find news on X, and their real friends and family on Instagram.
Digital life
Social media marketing
fromwww.theguardian.com
20 hours ago

It started with a tip-off': how a Guardian investigation exposed child sex trafficking on Facebook and Instagram

Child sexual abuse trafficking surged during the pandemic, with platforms like Facebook and Instagram being exploited for these crimes.
#ai-generated-content
Artificial intelligence
fromInc
1 week ago

In the AI Era, Transparency Is the New Currency on Social Media

AI-generated content is inevitable, but brands must use it thoughtfully to maintain trust and engagement.
fromInc
2 months ago
Social media marketing

5 Ways to Build a Successful Social Media Strategy in the Age of AI Slop

Artificial intelligence
fromInc
1 week ago

In the AI Era, Transparency Is the New Currency on Social Media

AI-generated content is inevitable, but brands must use it thoughtfully to maintain trust and engagement.
fromInc
2 months ago
Social media marketing

5 Ways to Build a Successful Social Media Strategy in the Age of AI Slop

Marketing tech
fromHubspot
in 1 month

Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?

AI-referred traffic has surged 600% since January 2025, prompting marketers to explore tools like Profound and Athena AI for brand discovery.
#linkedin
Online marketing
fromNeil Patel
1 week ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Online marketing
fromNeil Patel
1 week ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Marketing
fromForbes
1 week ago

AI Creators Can Go Viral. They Just Can't Close The Sale

AI-generated influencers like Baddie Betty are reshaping marketing with full control, lower costs, and projected market growth to $45.8 billion by 2030.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Marketing tech
fromSocial Media Explorer
2 days ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
Social media marketing
fromTechCrunch
4 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
#instagram
Social media marketing
fromBGR
5 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
Social media marketing
fromInc
6 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Social media marketing
fromBGR
5 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
Social media marketing
fromInc
6 days ago

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.
Marketing tech
fromForbes
3 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Marketing tech
fromExchangewire
3 days ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Marketing tech
fromTechCrunch
3 days ago

The Facebook insider building content moderation for the AI era | TechCrunch

Brett Levenson advocates for 'policy as code' to improve content moderation at Facebook, addressing deeper issues beyond technology.
Marketing tech
fromAdExchanger
4 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing tech
fromForbes
6 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromEntrepreneur
6 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Marketing tech
fromAdExchanger
1 week ago

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials | AdExchanger

AI tools like Clamor provide real-time cultural insights for marketers, enhancing social media strategy and decision-making efficiency.
Marketing
fromEMARKETER
2 months ago

Social media still dominates marketers' priority lists

Social media is the top priority for 84% of US digital media professionals, surpassing influencer marketing by 23 percentage points.
Online marketing
fromPR Daily
1 month ago

Social media updates and new features to know this week - PR Daily

EU regulators target potentially addictive social features while TikTok launches a Local Feed, new ad products for entertainment, and Seedance 2.0 AI video tools.
Marketing tech
fromAdExchanger
1 month ago

Meta Has A New Way To Measure Social Engagement (Because Clicks Don't Cut It) | AdExchanger

Meta is replacing click-through attribution with engage-through attribution to better measure social media's unique engagement signals like shares, likes, saves, and comments.
fromInc
2 months ago

How to Create a Social Listening Tool In 3 Easy Steps

You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.
Social media marketing
fromTech Times
2 months ago

How Social Media Algorithms Work to Rank Content and Boost Your Online Reach

Instagram's social media algorithm explained works through multi-stage filtering that gathers posts from followed accounts, scores roughly 500 posts using machine learning predictions, and ranks them according to expected engagement. Content ranking favors Reels most heavily, followed by carousels and Stories, while saves count three times more than likes in determining reach. Key signals include watch time, where videos retaining viewers for at least 70% of duration rank twice as high.
Social media marketing
Social media marketing
fromPR Daily
2 months ago

Social media updates and new features to know this week - PR Daily

LinkedIn adds verified AI skill badges; X's Brand Ranx tracks Super Bowl ad engagement live; Meta enables creator content to be promoted as ads.
Marketing tech
fromThe Drum
2 months ago

Tracking the value of social conversations through share of influence

Quantifying creators' earned influence via EMV-driven Share of Influence reveals true brand impact and enables campaign benchmarking, optimization, and strategic investment decisions.
#threads
fromThe Verge
1 month ago
Social media marketing

Threads' new 'Dear Algo' feature lets you tell the algorithm what you want to see

fromThe Verge
1 month ago
Social media marketing

Threads' new 'Dear Algo' feature lets you tell the algorithm what you want to see

fromThe Drum
2 months ago

Facebook beats Twitter to become marketers' favourite social platform for campaigns

Marketers have voted Facebook as their preferred social platform for campaign development and evaluation the Direct Marketing Association's (DMA) inaugural 'social media scorecard'. The poll of 171 social marketers based in the UK found that Facebook was the most marketing-friendly social platform ahead of LinkedIn and Twitter, which were placed second and third respectively. YouTube was voted fourth and Google+ came fifth. While Facebook was preferred overall, Twitter returned favourable results for building brand awareness and LinkedIn was deemed the best platform for its user targeting tools.
Social media marketing
Marketing tech
fromPR Daily
2 months ago

Social media updates and new features to know this week - PR Daily

New ad-planning and AI targeting tools from Pinterest and TikTok streamline campaign creation while Meta and Snapchat add improved teen safety features.
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