#sports-media-rights

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#disney
#ad-tech
fromDigiday
1 day ago
Marketing tech

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Marketing tech
fromDigiday
1 day ago

Future of TV Briefing: Ad tech's pod bidding push moves CTV toward advancing the live sports ad model in 2026

Ad tech companies are enhancing CTV's programmatic supply chain for improved auction dynamics, particularly with the introduction of pod bidding.
Marketing tech
fromAdExchanger
2 days ago

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

IAS Total TV aims to improve transparency in streaming ads, addressing long-standing demands from marketers and media buyers.
Paris food
fromSoccer News
7 hours ago

PSG Are Starting to Look Less Like a Project and More Like a Dynasty - Soccer News

Paris Saint-Germain is evolving from a collection of stars into a cohesive, disciplined football team focused on long-term success.
Liverpool FC
fromwww.fourfourtwo.com
10 hours ago

Mohamed Salah in talks with European club as Liverpool star wants to avoid Saudi option': report

Mohamed Salah is prioritizing a European club over a move to Saudi Arabia amid ongoing negotiations with Fenerbahce.
#fifa
Fundraising
fromwww.theguardian.com
13 hours ago

The $13bn World Cup: how the numbers stack up on Fifa's 2026 balance sheet

FIFA's World Cup is projected to generate $13 billion, making it the most lucrative sporting event in history.
Soccer (FIFA)
fromwww.dw.com
2 days ago

Bundesliga games abroad unlikely, but for how long?

FIFA's new proposal allows domestic leagues to host one game abroad, sparking tension between tradition and growth in German football.
Soccer (FIFA)
fromwww.aljazeera.com
3 days ago

Dynamic pricing adding to dystopian' 2026 World Cup, ex-Liverpool CEO says

FIFA's dynamic pricing and greed are undermining the World Cup's spirit, making it prohibitively expensive for genuine fans.
Soccer (FIFA)
fromwww.theguardian.com
6 days ago

Leagues to be allowed one game abroad a season under new Fifa proposals

Fifa proposes limiting domestic leagues to one foreign game per season with strict regulations and stakeholder approval required for international matches.
Fundraising
fromwww.theguardian.com
13 hours ago

The $13bn World Cup: how the numbers stack up on Fifa's 2026 balance sheet

FIFA's World Cup is projected to generate $13 billion, making it the most lucrative sporting event in history.
Soccer (FIFA)
fromwww.dw.com
2 days ago

Bundesliga games abroad unlikely, but for how long?

FIFA's new proposal allows domestic leagues to host one game abroad, sparking tension between tradition and growth in German football.
Soccer (FIFA)
fromwww.aljazeera.com
3 days ago

Dynamic pricing adding to dystopian' 2026 World Cup, ex-Liverpool CEO says

FIFA's dynamic pricing and greed are undermining the World Cup's spirit, making it prohibitively expensive for genuine fans.
Soccer (FIFA)
fromwww.theguardian.com
6 days ago

Leagues to be allowed one game abroad a season under new Fifa proposals

Fifa proposes limiting domestic leagues to one foreign game per season with strict regulations and stakeholder approval required for international matches.
fromTNW | Gaming
5 hours ago

Why gaming platforms are replacing games as the core driver of user engagemen

The distinction between games and their platforms is becoming less relevant as engagement is increasingly driven by the broader system around the game rather than the game itself.
UX design
fromDefector
1 day ago

Who Actually Wants A Bigger NCAA Tournament? | Defector

The NCAA is expanding the tournaments, both men's and women's, to 76 teams; the decision has not yet been voted on, but is reported to be a virtual lock.
SF politics
Tech industry
fromDeadline
1 day ago

YouTube Ad Revenue Rises 11% In Q1 To Near $10B Mark As Parent Alphabet Hits 350M Paid Subscriptions

YouTube ad revenue increased 11% to $9.883 billion, contributing to Alphabet's strong financial performance in the first quarter of 2026.
fromBleacher Nation
1 day ago

Blue Jays vs. Red Sox: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

The Blue Jays are 10-9 in games they were listed as the moneyline favorite, winning 52.6% of those games. They rank 25th in MLB play with 23 home runs, averaging 0.8 per game.
Chicago Cubs
Venture
fromresund Startups
1 day ago

Spiideo Hits 100+ Million Valuation in New Funding Round as Global Sports Tech Expansion Accelerates

Spiideo has achieved a €105 million valuation following a €2 million funding round to enhance financial flexibility and investor stakes.
#siriusxm
Podcast
fromRAIN News
2 days ago

Rumor FACTory: SiriusXM and iHeartMedia discuss making an audio behemoth

SiriusXM and iHeartMedia are reportedly discussing a merger that could reshape the audio industry landscape.
Podcast
fromRAIN News
2 days ago

Rumor FACTory: SiriusXM and iHeartMedia discuss making an audio behemoth

SiriusXM and iHeartMedia are reportedly discussing a merger that could reshape the audio industry landscape.
FC Barcelona
fromBarca Universal
1 day ago

Agent close to Atletico Madrid makes club's stance on Barcelona target clear - 'Not going to sell' | Barca Universal

FC Barcelona is pursuing Julian Alvarez, but Atletico Madrid is unwilling to sell him for less than €150 million.
#bayern-munich
Bayern Munich
fromBavarian Football Works
2 days ago

Rummenigge on financial disparity to PSG: 'At Bayern Munich, we have to earn every euro ourselves'

Bayern Munich emphasizes financial self-sufficiency while competing against wealthier clubs like PSG in the Champions League.
Bayern Munich
fromBavarian Football Works
2 days ago

Report: Bayern Munich will look to seal Harry Kane contract extension BEFORE World Cup

Bayern Munich aims to renew Harry Kane's contract before the World Cup amid his impressive performance this season.
Bayern Munich
fromBavarian Football Works
2 days ago

Rummenigge on financial disparity to PSG: 'At Bayern Munich, we have to earn every euro ourselves'

Bayern Munich emphasizes financial self-sufficiency while competing against wealthier clubs like PSG in the Champions League.
Bayern Munich
fromBavarian Football Works
2 days ago

Report: Bayern Munich will look to seal Harry Kane contract extension BEFORE World Cup

Bayern Munich aims to renew Harry Kane's contract before the World Cup amid his impressive performance this season.
#nfl
Independent films
fromLos Angeles Times
3 days ago

NFL goes Hollywood: Inside its plan to conquer streaming and movies

The NFL is partnering with Skydance Sports to create scripted dramas, films, and its first streaming series to expand its audience.
Media industry
fromESPN.com
2 weeks ago

What the DOJ's NFL investigation could mean for networks, fans

The federal government is investigating the NFL's broadcast rights sales amid concerns over rising costs for consumers.
Independent films
fromLos Angeles Times
3 days ago

NFL goes Hollywood: Inside its plan to conquer streaming and movies

The NFL is partnering with Skydance Sports to create scripted dramas, films, and its first streaming series to expand its audience.
Media industry
fromESPN.com
2 weeks ago

What the DOJ's NFL investigation could mean for networks, fans

The federal government is investigating the NFL's broadcast rights sales amid concerns over rising costs for consumers.
fromEsquire
2 days ago

The 10 TV Shows We're Watching in May 2026

The literary classic you read in fifth grade is about to become your newest streaming obsession. The brains behind last year's Netflix sensation Adolescence will soon release their series version of William Golding's celebrated novel about young boys who descend into tribalism and savagery on a remote island.
Television
Chelsea
fromwww.bbc.com
3 days ago

Four ways to tackle football's frustrating 'tactical time-out'

Goalkeepers' injuries are exploited to disrupt play and allow coaches to regroup, creating a cycle of stoppages in football.
Manchester United
fromwww.fourfourtwo.com
3 days ago

Why Manchester United have a different shirt sponsor vs Brentford

Manchester United will wear (RED) as their front-of-shirt sponsor against Brentford, instead of Snapdragon, to support global health initiatives.
Video games
from24/7 Wall St.
6 days ago

Forget Generic Gaming Plays: 3 ETFs Reveal the Real Digital Entertainment Divide

Digital entertainment, including video games and esports, is a major consumer category with diverse investment opportunities and varying fund performances.
AC Milan
fromSempreMilan
5 days ago

Guardian: Games abroad allowed under new FIFA proposals - the situation after Milan-Como

AC Milan's planned game against Como in Australia fell through, but new FIFA proposals may allow for future international matches.
English Premier League
fromwww.fourfourtwo.com
5 days ago

Why money is no longer king in the Premier League... and Tottenham Hotspur are proof of it

The Big Eight era in football has diminished the invincibility of elite clubs despite their continued dominance in top league positions.
Real Madrid
fromwww.caughtoffside.com
5 days ago

Report: Real Madrid rival Liverpool for potential 150m Galactico transfer

Real Madrid is pursuing a transfer for Michael Olise, who has excelled this season with 20 goals and 24 assists.
#nfl-draft
fromFast Company
6 days ago
Social media marketing

Inside the NFL's strategy to turn the 2026 draft into a social moment you can't escape

Pittsburgh Steelers
fromDefector
1 week ago

The NFL May Be Biting Off More Than It Can Chew | Defector

The NFL Draft in Pittsburgh is experiencing low interest and attendance, with many fans and locals disinterested in the event.
Social media marketing
fromFast Company
6 days ago

Inside the NFL's strategy to turn the 2026 draft into a social moment you can't escape

The NFL Draft generates immense excitement and engagement, showcasing new talent and drawing significant viewership and social media interaction.
LA Dodgers
fromDodger Blue
6 days ago

How To Watch The Dodgers Online: May 24 Game Against Cubs On Apple TV+

The Los Angeles Dodgers begin their 2026 Apple TV+ 'Friday Night Baseball' series against the Chicago Cubs after a disappointing road trip.
Digital life
fromZDNET
6 days ago

The 4 streaming services I swear by - and my bill is just $40 a month

90% of US households have a paid subscription to a video-on-demand service, averaging $71 for four services.
Media industry
fromNew Relic
1 day ago

NAB 2026: 3 Signals for Media & Entertainment

AI complexity in media operations increases costs and challenges, making full-stack visibility essential for performance and revenue.
Podcast
fromDigiday
1 day ago

Podcast engagement drives brand audio spending ahead of World Cup

Marketers face a choice between premium TV reach and alternative digital audio options during the World Cup.
Marketing tech
fromExchangewire
2 days ago

IAS Launches IAS Total TV Solutions Giving Marketers 'Linear-Like' Transparency for Connected TV

IAS Total TV offers transparency and insights for advertisers in the connected TV ecosystem.
Chicago Cubs
fromBleacher Nation
1 day ago

How to Watch 2026 Reds Games: Remaining First Half Schedule, Live Stream and More - Bleacher Nation

Cincinnati Reds are leading the NL Central, showcasing young talent and strong performances despite losing ace Hunter Greene.
fromwww.bbc.com
3 days ago

Could a Premier League club lose their European place once again?

Uefa's multi-club ownership rules could cause a team to be demoted from one competition to another or miss out on Europe altogether, emphasizing the importance of sporting integrity.
Soccer (FIFA)
Television
fromInverse
3 days ago

The 10 Most Exciting Summer 2026 TV Shows

Streaming platforms are releasing major titles and experimental shows during summer, continuing a tradition from broadcast television's heyday.
FC Barcelona
fromBarca Universal
4 days ago

Explained: The real reason why Lewandowski's contract talks at Barcelona are stalling | Barca Universal

Robert Lewandowski's future at Barcelona is uncertain due to a lack of defined role and interest from Italian clubs.
Chelsea
from101GREATGOALS.COM
4 days ago

Chelsea v Leeds: Confirmed teams and full line ups, TV channel, live online stream for FA Cup semi-final

Leeds aims for their first FA Cup final in 53 years against Chelsea, who recently sacked their manager.
EU data protection
fromnews.bitcoin.com
1 week ago

DAZN to Embed Blockchain-Backed FIFA Prediction Market in World Cup 2026 Live Streams

DAZN integrates ADI Predictstreet into livestreams for the 2026 FIFA World Cup, enhancing interactive betting experiences.
Digital life
fromBusiness Matters
1 week ago

The Digital Shift: How Consumer Habits Are Forcing the UK Entertainment Sector to Innovate

UK consumers now abandon apps that take longer than three seconds to load, reflecting a significant shift in expectations across various sectors.
Podcast
fromAxios
1 day ago

Audio's old guard looks to consolidate

Audio advertising is growing rapidly, but infrastructure challenges hinder its full potential.
Media industry
fromThe Verge
2 days ago

The FCC is going after the broadcast licenses of Disney-owned ABC stations

The FCC has ordered Disney's ABC stations to renew their licenses early amid an investigation into diversity policies following a controversial comment by Jimmy Kimmel.
#netflix
Marketing tech
fromDigiday
2 days ago

How Netflix is rewriting the streaming ad playbook

Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.
fromAdExchanger
1 month ago
Marketing tech

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Marketing tech
fromDigiday
2 days ago

How Netflix is rewriting the streaming ad playbook

Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.
Marketing tech
fromAdExchanger
1 month ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Chicago Cubs
fromBleacher Nation
5 days ago

Where to Watch Seattle Sounders FC vs. FC Dallas: TV Channel, Start Time and Live Stream - Bleacher Nation

Seattle Sounders FC will face FC Dallas at Lumen Field on April 25, 2026, with both teams showcasing key players and statistics.
fromGamesBeat
1 week ago

10 years in gaming: Sportfive shares lessons from its first decade in interactive media

Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
fromBleacher Nation
5 days ago

How to Watch 2026 Orioles Games: Remaining First Half Schedule, Live Stream and More - Bleacher Nation

The Mid-Atlantic Sports Network (MASN) remains the primary home for Orioles baseball in 2026, prioritizing accessibility for cord-cutters in Maryland, D.C., Virginia, and beyond.
Chicago Cubs
AC Milan
fromSempreMilan
2 weeks ago

Bloomberg: Doubts arise regarding NBA Europe revenues - the concerning figures

NBA Europe proposal may affect AC Milan's financial decisions regarding league participation.
Media industry
fromVariety
6 days ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
Media industry
fromDigiday
1 week ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
#sports-marketing
fromDigiday
6 days ago
Marketing tech

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

fromDigiday
2 months ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing tech
fromDigiday
6 days ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Marketing
fromDigiday
3 weeks ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 month ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
fromDigiday
2 months ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

fromwww.fourfourtwo.com
4 weeks ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
Media industry
fromDigiday
1 week ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
Media industry
fromwww.businessinsider.com
6 days ago

Internal Paramount presentation reveals its 2026 streaming goals and how much viewership has grown

Paramount aims for significant growth in streaming services, targeting double-digit revenue increases and a merger with HBO Max.
#programmatic-advertising
fromAdExchanger
2 weeks ago
Marketing tech

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
fromExchangewire
1 month ago
Marketing tech

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.
Marketing tech
fromAdExchanger
2 weeks ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromExchangewire
1 month ago

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.
National Basketball Association
fromwww.cnbc.com
2 months ago

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

The NBA is integrating content creators into events while maintaining major media partnerships to engage younger audiences without abandoning live-game revenue.
fromESPN.com
2 months ago

Regulators OK ESPN's deal for NFL Network, RedZone rights from NFL

ESPN's purchase of NFL Network and other league digital assets has been finalized after government regulators approved the transaction. The league and ESPN officially announced the closing of the deal Saturday night after the Justice Department and other non-US antitrust authorities completed their reviews. ESPN acquired NFL Network, NFL Fantasy and the rights to distribute the RedZone channel to cable and satellite operators and the league will get a 10% equity stake in ESPN.
National Football League
Television
fromEngadget
1 month ago

YouTube and FIFA partner up for the 2026 World Cup

FIFA partners with YouTube to stream select 2026 World Cup matches, allowing broadcasters to show full matches or first 10 minutes to drive television viewership.
fromLos Angeles Times
3 months ago

Q&A: What's the deal with the Dodgers' TV deal? Is MLB giving them special treatment?

In a settlement with McCourt - and to avoid the risk of the judge imposing a deal less favorable to the league - MLB agreed the fair-market value of a Dodgers TV deal would be based on the very Fox deal that Selig had rejected. Why did that matter? That value was $84 million for the first year and would increase thereafter, with the league taking its standard 34% cut and sharing that among all its teams.
Major League Baseball
Soccer (FIFA)
fromwww.caughtoffside.com
2 months ago

Has TV Deal Made Premier League More Competitive

Premier League 2025–29 income produced varied summer 2025 spending, with no clear pattern of mid-table clubs outspending traditional bigger clubs.
Television
fromAdExchanger
2 months ago

NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins | AdExchanger

Executives should avoid turning condolences about tragedies into promotional tie-ins for upcoming events.
Marketing
fromTheWrap
2 months ago

The Creator Invasion of Sports Is Changing the Playbook

Sports leagues and broadcasters are partnering with digital creators to attract younger, more casual audiences through prominent collaborations at live events and major broadcasts.
fromBleacher Nation
2 months ago

Up to Eight More Teams Are Reportedly Returning Their Local Broadcast Rights to Major League Baseball - Bleacher Nation

Per the reports, at least a few of the involved teams are considering going their own way - the Braves are set to do so, as the Rangers did previously - but it's possible as many as eight teams' broadcast rights will be joining the six that MLB already controls. The new eight would be the Cardinals, Brewers, Reds, Marlins, Rays, Tigers, Royals, and Angels.
Chicago Cubs
fromwww.theguardian.com
2 months ago

Premier League boosted by 25% rise in South American rights with 450m ESPN deal

The Premier League has secured a 25% increase on the value of its broadcast contact in South America and the Caribbean by agreeing a new deal with the American network ESPN. The Guardian has learned that ESPN has agreed to extend its long-standing partnership with the Premier League until 2031, with the new deal understood to be worth about 450m.
Soccer (FIFA)
Television
fromwww.theguardian.com
2 months ago

Quality sports coverage matters now more than ever

Human drama and technical risk in sport create compelling, emotionally resonant moments that often overshadow pure athletic performance and draw broad public attention.
Chicago Cubs
fromBleacher Nation
2 months ago

The Cardinals Are About to Take a Haircut on Their New Broadcast Deal with MLB - Bleacher Nation

The St. Louis Cardinals face a major TV revenue decline, launching Cardinals.tv while attendance has fallen to levels unseen since the 1980s.
Media industry
fromESPN.com
1 month ago

YouTube, FIFA agree to live broadcast deal for World Cup

YouTube and FIFA partnered to stream World Cup content, allowing broadcasters to show the first 10 minutes of matches and select full games on YouTube to reach younger global audiences.
Television
fromLos Angeles Times
2 months ago

YouTube TV introduces lower-priced sports and news packages

YouTube TV will offer lower-priced channel packages, including a Sports Plan and a Sports + News plan, to provide cheaper options for cost-conscious subscribers.
Soccer (FIFA)
fromFast Company
2 months ago

Change the game: How sports can drive social impact

Major 2026 sporting events create opportunities to expand youth sports access through local, affordable, and sustained community-driven programs and corporate partnerships.
Soccer (FIFA)
fromBavarian Football Works
2 months ago

Fox strikes five-year deal with DFL for Mexico, Central America for comprehensive rights package

FOX Latin America secures Bundesliga media rights in Mexico and Central America for 2026-27 through 2030-31, offering 309 matches per season.
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