#client-agency-relationship
#client-agency-relationship
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fromPetaPixel
20 hours agoThe Secrets Behind a Successful Photography Business
Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.
Photography
#experiential-marketing
Marketing
fromForbes
23 hours agoA Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth
Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.
fromSpeckyboy Design Magazine
1 month agoWhy the Personal Touch Matters to WordPress Agencies of All Sizes - Speckyboy
WordPress plays a key role in this strategy. The content management system (CMS) and its ecosystem are vehicles for helping us adapt to what's next. Features like connecting to third-party APIs and implementing artificial intelligence (AI) come to mind. It all adds up to an exciting time to build websites and related applications. However, it's possible to go a little too far with technology - particularly when it comes to customer service.
Web development
fromThedrum
3 weeks agoHow to react if a client pauses your marketing services
If your client pauses your services, it could mean that they're facing financial difficulty and by offering further collaboration, could potentially help the business - in the end, we're all going through this together. In terms of maintaining your relationship your team could offer consultancy at no extra cost.
Marketing tech
fromDigiday
1 month agoFuture of Marketing Briefing: The case for and against an agency subscription remuneration model
Agencies are adopting subscription models to absorb AI infrastructure costs like inference and token fees rather than solve pricing problems, with subscriptions paired to bulk purchasing discounts from AI providers.
fromThe Drum
2 months agoISBA President calls for change in client-agency relationships
Understand the changing role of consumers. Take back ownership of the strategic agenda. Review the relevance of 'old world' classifications such as above-the-line and below-the-line. Develop open sourcing for ideas as a viable financial model. To take responsibility for driving a change in pricing models to account for the impact of digital. Move to outcome-based compensation rather than hourly rates and manpower.
Marketing
fromDigiday
2 months agoThe fog between agencies and clients around data just keeps getting thicker: ID Comms report
In the 2026 installment of the State of Digital Media Benchmark, the media consultancy analyzed the governance protocols of 143 major advertisers representing about $35 billion in annual spend. One chilling if unsurprising conclusion: agencies blame clients for being so siloed the agency doesn't have clarity on client data, which is arguably the lifeblood of modern digital marketing. It all translates to what the report cited as a "dangerous disconnect between 'having data' and 'having visibility', particularly among the world's largest advertisers, those spending at least $1 billion in media annually.
Marketing tech
fromThe Drum
2 months agoHow are agencies making their creative and strategic awards work in their favor?
Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!
Marketing
fromThe Drum
2 months agoAgency brain & brawn: are brands drinking the in-housing Kool-Aid?
Every week there are stories of brands retendering, with agencies enthusiastically falling over one another in a race to the bottom on margins. Among the most recent cases, Hilton has set about building its own internal "centers of excellence" dedicated to specific media and marketing areas, which will be reinforced by the right niche and independent agency. One of the unintended consequences of the digital revolution has been to challenge the identity and purpose of the all-encompassing agency.
Marketing
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