Marketing tech
fromForbes
11 hours agoFrom Streaming To AI: Agency Leaders' Next Big Media Bets
Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#publisher-impact
#publisher-impact
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#advertising #social-media #ai #consumer-behavior #programmatic-advertising #content-strategy #marketing #ad-tech
#publishers
Media industry
fromDigiday
3 days agoDigiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
#programmatic-advertising
Marketing tech
fromExchangewire
2 weeks agoWhy Publishers Need Independent AI/ML Infrastructure for Yield Optimisation
Publishers lack real-time machine learning infrastructure for yield optimization despite its proven value on the buy-side, creating a neutrality problem where exchanges optimize for transaction volume rather than publisher revenue.
Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Media industry
fromDigiday
3 weeks agoAI surfacing is messy: Data shows publisher visibility and traffic often misalign
Analytics firms struggle to measure AI visibility consistently, with conflicting data on which news outlets appear most in chatbot responses due to varying methodologies and definitions of mentions.
fromDigiday
3 weeks agoFrom rented audiences to engaged communities: Why participation is the new moat for publishers
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Media industry
fromDigiday
1 month agoIn Graphic Detail: Subscriptions are rising at big news publishers - even as traffic shrinks
Rather than undercutting prices to chase growth, many are leaning into higher-value positioning and introductory offers designed to convert (and keep) paying readers. Digiday's third annual Subscription Index found that publishers increased subscription prices by 5 percent year over year in 2025, based on a cohort of 14 publishers. (Bloomberg increased its annual subscription pricing by an eye-opening 33 percent year over year, up from $299 annually in 2024 to $399 in 2025).
Media industry
fromThe Drum
2 months agoThe formula for successful content: creative and performance must work together
Capturing your audience in the perfect moment with the perfect content to produce startling results is the ultimate goal of creative content marketing. But the real magic happens when creatives and performance marketers work closely together. When creative experts join forces with performance specialists, you are building a winning formula to achieve maximum impact for your campaign investment. So, the million-dollar question is: how do you create content that achieves your goals and cuts through the noise, across every touchpoint of the customer journey?
Marketing
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