#cx-platform

[ follow ]
Marketing tech
fromEMARKETER
16 hours ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
E-Commerce
fromwww.retaildive.com
20 hours ago

Unified commerce: Why it's the next evolution of retail

Customers expect seamless shopping experiences across digital and physical channels, necessitating a shift towards unified commerce for real-time operations.
Digital life
fromForbes
8 hours ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Online marketing
fromThedrum
9 hours ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
#linkedin
Artificial intelligence
fromEngadget
1 hour ago

LinkedIn's new Crosscheck feature lets premium subscribers test competing AI models for free

LinkedIn introduces Crosscheck, allowing Premium users to test AI models without token limits or subscriptions.
Artificial intelligence
fromEngadget
1 hour ago

LinkedIn's new Crosscheck feature lets premium subscribers test competing AI models for free

LinkedIn introduces Crosscheck, allowing Premium users to test AI models without token limits or subscriptions.
#email-marketing
Deliverability
fromVerticalResponse
1 day ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
fromMarTech
4 days ago
Deliverability

Email platform decisions require more than the latest innovation | MarTech

fromAWeber
1 week ago
Deliverability

Looking for a Mailchimp Alternative? Here Are the Best Options for 2026

Deliverability
fromAWeber
3 days ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
6 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Deliverability
fromVerticalResponse
1 day ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
Deliverability
fromMarTech
4 days ago

Email platform decisions require more than the latest innovation | MarTech

Innovation in email platforms requires careful evaluation to ensure alignment with business needs and future-proofing strategies.
Deliverability
fromAWeber
1 week ago

Looking for a Mailchimp Alternative? Here Are the Best Options for 2026

AWeber is a strong Mailchimp alternative for small businesses, offering automation, support, and tools tailored for efficient email management.
Deliverability
fromAWeber
3 days ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
6 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromHubspot
in 1 month

AI-driven email personalization strategies that actually work

Email personalization using AI significantly enhances lead generation and revenue by creating tailored experiences based on CRM data.
Mobile UX
fromTechCrunch
4 hours ago

WhatsApp is testing a premium subscription, put it is mainly cosmetic | TechCrunch

WhatsApp is testing a subscription service called WhatsApp Plus, offering cosmetic features like custom themes and expanded chat options.
London startup
fromeLearning Industry
3 hours ago

Learning Pool Announces Acquisition Of WorkStep To Revolutionize Frontline Employee Experience

Learning Pool acquires WorkStep to enhance employee engagement solutions for frontline workers, optimizing training and retention.
#marketing
Marketing
fromCMSWire.com
7 hours ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.
Marketing
fromMarTech
6 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromMarTech
1 week ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromMarTech
5 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromMarTech
3 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing
fromCMSWire.com
7 hours ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.
Marketing
fromMarTech
6 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromMarTech
1 week ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing tech
fromMarTech
5 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromMarTech
3 days ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
UX design
fromMedium
10 hours ago

The deceptive nature of today's AI conversation design and how to fix it

Conversation design for non-human participants may be outdated and inefficient, raising questions about its effectiveness in user interactions.
European startups
fromThedrum
1 day ago

impact.com appoints a raft of new Business Development Representatives as the technology company's client roster grows by more than 50%

impact.com expands its team in EMEA following a $150 million investment to enhance partnership automation technology.
fromSearch Engine Roundtable
8 hours ago

Google Search Testing Opening Search Results In New Window

On Google SERP, when users click on a website, it opens in a new window instead of the same tab.
Privacy technologies
#ai
Marketing tech
fromAol
3 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Artificial intelligence
fromFortune
2 days ago

AI's next act: how Salesforce is turning efficiency gains into revenue | Fortune

AI is beginning to show measurable results in cost reduction and revenue impact, but few companies have achieved significant outcomes yet.
Marketing tech
fromThe Drum
5 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAdExchanger
15 hours ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromAol
3 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Artificial intelligence
fromFortune
2 days ago

AI's next act: how Salesforce is turning efficiency gains into revenue | Fortune

AI is beginning to show measurable results in cost reduction and revenue impact, but few companies have achieved significant outcomes yet.
Marketing tech
fromThe Drum
5 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Web design
fromSpeckyboy Design Magazine
1 day ago

How AI Could Change Collaboration for Web Designers & Developers - Speckyboy

Connecting with web professionals enhances learning and productivity, while AI is transforming workflows and relationships in the industry.
Social media marketing
fromTNW | Insights
1 day ago

Threads redesigns web interface and adds direct messages to desktop for the first time

Threads is redesigning its web interface to include direct messages, a navigation sidebar, and a cleaner single-feed layout.
#customer-experience
Web frameworks
fromInfoQ
3 days ago

Speed at Scale: Optimizing the Largest CX Platform Out There

Optimizing performance in customer experience platforms involves addressing challenges rather than focusing solely on the latest technologies.
Marketing tech
fromMarTech
1 month ago

How to build context-aware customer experiences | MarTech

Seamless customer experiences require real-time data activation and cross-team collaboration, not just new software platforms or complete customer profiles.
Web frameworks
fromInfoQ
3 days ago

Speed at Scale: Optimizing the Largest CX Platform Out There

Optimizing performance in customer experience platforms involves addressing challenges rather than focusing solely on the latest technologies.
Marketing tech
fromMarTech
1 month ago

How to build context-aware customer experiences | MarTech

Seamless customer experiences require real-time data activation and cross-team collaboration, not just new software platforms or complete customer profiles.
Growth hacking
fromGeeky Gadgets
3 days ago

Best Enterprise SEO Agencies Helping Tech Startups Scale in 2026

Tech startups in 2026 require advanced enterprise SEO strategies to thrive in an AI-driven search landscape.
#salesforce
DevOps
fromInfoWorld
5 days ago

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Software development
fromTheregister
5 days ago

Salesforce debuts Headless 360 agentic platform

Salesforce's Headless 360 expands app-building tools beyond traditional developers, enabling API-driven interactions across various platforms.
Artificial intelligence
fromMarTech
5 days ago

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.
Marketing tech
fromTechzine Global
5 days ago

Salesforce merges AppExchange, Slack Marketplace and AgentExchange

Salesforce's new AgentExchange combines multiple marketplaces into one, enhancing the discovery and management of apps, agents, and integrations.
DevOps
fromInfoWorld
5 days ago

Salesforce launches Headless 360 to support agentfirst enterprise workflows

Salesforce's Headless 360 platform enables software agents to execute business processes directly through APIs, enhancing enterprise workflows without human interfaces.
Software development
fromTheregister
5 days ago

Salesforce debuts Headless 360 agentic platform

Salesforce's Headless 360 expands app-building tools beyond traditional developers, enabling API-driven interactions across various platforms.
Artificial intelligence
fromMarTech
5 days ago

Salesforce redesigns platform for agent-driven automation | MarTech

Salesforce launched Headless 360, an API-first system enabling AI agents to access data and workflows without a traditional user interface.
Marketing tech
fromTechzine Global
5 days ago

Salesforce merges AppExchange, Slack Marketplace and AgentExchange

Salesforce's new AgentExchange combines multiple marketplaces into one, enhancing the discovery and management of apps, agents, and integrations.
Marketing tech
fromMarTech
7 hours ago

How to unify and orchestrate your B2B data to drive revenue | MarTech

B2B organizations face revenue loss due to misalignment between marketing and sales, leading to ineffective acquisition strategies.
Online marketing
fromThe Drum
18 hours ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
E-Commerce
fromDigiday
16 hours ago

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Mondelez is investing in agentic commerce, anticipating a significant shift in online shopping with AI bots shopping for consumers.
Business intelligence
fromTNW | Offers
1 hour ago

8 best supplier management software platforms for 2026

Effective supplier management is crucial for business success, especially in a volatile environment with increasing third-party risks.
fromMedium
9 hours ago

Claude Opus 4.7 for Product Designers

Opus 4.7 is available across Claude products and its API, with a token cost of $5 per million input tokens and $25 per million output tokens.
Artificial intelligence
Privacy technologies
fromBGR
1 day ago

Should You Accept Or Reject Cookies From A Website? - BGR

Reject non-essential cookies to avoid data tracking and targeted ads while accepting essential cookies for website functionality.
UX design
fromMedium
1 day ago

Rethinking the shape of design teams in an AI world

Organizations must adopt a dual transformation model to balance innovation and foundational mastery in design processes disrupted by AI.
Web design
fromForbes
4 days ago

How To Choose A Web Design Company That Understands Your Customers

The right web design company can optimize websites for higher conversions by understanding business needs and integrating necessary systems.
fromTechzine Global
4 days ago

Salesforce will adjust Slackbot limit for Business+ subscription

Parker Harris stated that they want everyone to be able to use Slackbot and that they don't want to lock it behind a gate. In its current form, it's only available to enterprise customers, who receive unlimited access to Slackbot.
London startup
#b2b-marketing
fromMarTech
1 month ago
Marketing

Your CRM knows more about your buyers than your personas do | MarTech

Most B2B marketing teams ignore rich internal customer data sources that reveal real buyer language, objections, and onboarding pain, limiting messaging effectiveness.
Marketing tech
fromMarTech
4 hours ago

Adobe rebrands Experience Cloud as 'CX Enterprise,' goes all-in on AI agents | MarTech

Adobe is launching CX Enterprise, an AI-first platform integrating creative and marketing capabilities, at Adobe Summit 2026.
#pandora
Marketing
fromThedrum
15 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
18 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
Marketing
fromThedrum
15 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign.
Marketing
fromThedrum
18 hours ago

Pandora WhatsApp campaign

Pandora successfully engaged customers by innovating with WhatsApp sharing in their Christmas marketing campaign, achieving exceptional click-through rates.
#hubspot
Online marketing
fromInc
5 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Marketing tech
fromQuartz
1 week ago

Can HubSpot's Complete Digital Marketing System Boost Its Profits?

HubSpot provides a comprehensive marketing platform that enhances customer engagement through inbound marketing, automation, and AI-driven solutions.
Online marketing
fromInc
5 days ago

This New Reddit Integration Helps Companies Connect With Their Customers Where They Already Are

HubSpot now allows users to run Reddit marketing campaigns directly through its CRM platform.
Marketing tech
fromQuartz
1 week ago

Can HubSpot's Complete Digital Marketing System Boost Its Profits?

HubSpot provides a comprehensive marketing platform that enhances customer engagement through inbound marketing, automation, and AI-driven solutions.
Software development
fromInfoQ
5 days ago

Zendesk Says AI Makes Code Abundant, Shifting the Bottleneck to "Absorption Capacity"

Generative AI shifts the focus in software delivery from code production to organizational absorption capacity for effective implementation.
Growth hacking
fromEntrepreneur
1 week ago

How to Understand Your Website Through Your User's Eyes

User journey maps enhance understanding of user goals, questions, and needed information, improving website navigation and user experience.
Online marketing
fromHubspot
6 days ago

How to Show Up in ChatGPT Results and Get Noticed by Customers

AEO strategies can significantly enhance visibility in AI answers like ChatGPT, leading to increased qualified leads.
#digital-marketing
Marketing
fromThedrum
1 day ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
4 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing
fromThedrum
1 day ago

Croud appoints Managing Director to bolster US growth

Croud is a global media agency focused on growth through innovative intelligence and a scalable model of in-house and freelance experts.
Marketing
fromThedrum
4 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Growth hacking
fromEntrepreneur
1 week ago

How to Fix CRM Adoption Before It Kills Your Startup

CRM software amplifies existing operational dysfunction rather than fixing it, requiring proper processes and habits for effective use.
Marketing tech
fromForbes
8 hours ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromTechzine Global
9 hours ago

VTEX aims to conquer the e-commerce market with AI Agents

VTEX launched an integrated AI-native suite to enhance operational efficiency, allowing AI agents to handle tasks while humans focus on guidance.
Growth hacking
fromEntrepreneur
2 weeks ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Business intelligence
fromAbove the Law
2 weeks ago

Integrating Technology With Customer Service: Preserving The Human Element - Above the Law

Balancing automation with human connection is essential for exceptional client experiences in legal help desks.
Marketing tech
fromAdExchanger
16 hours ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromForbes
2 hours ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
Deliverability
fromHubspot
in 1 month

Best workflow automation software: How to choose the right tool for your growth stage

Workflow automation tools enhance efficiency by automating repetitive tasks across systems, allowing teams to focus on strategic work.
Marketing tech
fromwww.marketingdive.com
20 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromDigiday
16 hours ago

From page views to propensity: How the Daily Mail is retooling for a zero-click world

The Mail is shifting focus from page views to quality engagement metrics like time spent and repeat visits due to changes in user behavior.
Deliverability
fromAol
2 weeks ago

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.
Marketing tech
fromThedrum
1 day ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
Marketing tech
fromBootstrap Creative
3 days ago

Top HubSpot Consultants Under $5k/mo (Dev & Marketing) - Bootstrap Creative

B2B lead generation can be effectively managed with a HubSpot consultant for under $5,000/month, balancing technical and strategic needs.
#martech
Marketing tech
fromeLearning Industry
3 days ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.
Marketing tech
fromMarTech
6 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing tech
fromeLearning Industry
3 days ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.
Marketing tech
fromMarTech
6 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing tech
fromThe Village Voice
5 days ago

Inside Hyperbound's Bet on AI-Native Sales Intelligence - The Village Voice

AI is transforming sales organizations by providing insights and coaching opportunities that traditional tools cannot offer.
Marketing tech
fromAmazon Web Services
3 days ago

From hours to minutes: How Agentic AI gave marketers time back for what matters | Amazon Web Services

AWS Marketing's TAA team developed an AI solution that drastically reduces webpage assembly time, enhancing efficiency and content quality for marketing teams.
Marketing tech
fromHubspot
6 days ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
Marketing tech
fromHubspot
6 days ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromExchangewire
6 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Marketing tech
fromForbes
1 week ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromMarTech
1 week ago

The customer journey now centers on exposure, recall and return | MarTech

The customer journey now includes exposure, recall, and return stages, reflecting changes in user behavior due to AI-generated content.
Marketing
fromForbes
1 month ago

Designing The Marketing Journey For AI And Human Buyers

B2B marketers must optimize for both AI systems and human buyers, as AI research assistants now shape the initial discovery phase before traditional buyer journeys begin.
fromForbes
2 months ago

Before You Automate Marketing With AI, Decide What Should Never Be Automated

Artificial Intelligence has quickly become one of the most powerful accelerators marketing has ever had. There is no doubt that Gen AI tecnologies are expected to shape the future of marketing for companyies. Used well, it sharpens execution, unlocks efficiency and expands creative possibilities. Used poorly, it quietly erodes trust, weakens brands and forces painful strategic reversals. Recent years' examples make this contrast clear.
Marketing
[ Load more ]